Advertisers gain a new self-service solution for Snapchat that helps them easily buy, manage, measure and scale their Snapchat advertising
Today, AdParlor, the leading social and video advertising technology company, unveiled a self-service Snapchat integration designed for agencies and in-house social advertising teams. Snapchat advertisers finally have in-house options for running and managing their Snap Ads campaigns.
As an official Snapchat Partner, AdParlor works with advertisers to deliver their narratives, measure the impact, and optimize their Snap Ads to get the best results
“We’ve seen very strong performance from client campaigns that have run through Snapchat’s API,” Amanda Pardy, Vice President of Product Management at AdParlor said. “We’re thrilled to make Snapchat advertising accessible to even more advertisers through our self-service offering.”
Buy and Execute Snap Ads Campaigns in a Unique Way
AdParlor uses the Snapchat API to create a better buying experience for advertisers, helping them buy and execute Snap Ads campaigns in a whole new way. With fully-managed solutions available right now and self-service products coming soon, the leading social media advertising platform can deliver the best solution to fit dynamic advertising needs.
Developed with feedback from clients and Snapchat, AdParlor’s self-service Snapchat integration delivers a distinct ad-buying experience, with features advertisers have long been waiting for, including Snap Ads previews, bulk uploads and editing, real-time reporting, cross-channel reporting, and the ability to pause campaigns at a moment’s notice.
Save Them Time and Improve Performance With Accurate Reporting
“Advertisers are eager for tools and partners that can scale their success on Snapchat,” said Dave Strang, Product Manager at AdParlor. “Our Snapchat integration will help them do that by providing media buyers and campaign specialists with a familiar workflow and tools that will save them time and improve performance.”
Additionally, AdParlor’s expertise with video and in-house video creative team are helping advertisers get up to speed faster with creative that is tailor-made for Snapchat.