HubSpot Doubles Down on Instagram, Facebook with Powerful New Social Tools


New Tools In Hubspot Marketing Hub Empower Marketers To Take Their Social Strategy To The Next Level With Enhanced Targeting And Posting On The Go

HubSpot, a leading CRM, marketing, sales, and customer experience platform, announced that availability of enhanced social tools inside HubSpot Marketing Hub, including a new Facebook lead ads integration, Facebook ads audience sync, and Instagram integration.

Christopher O'Donnell
Christopher O’Donnell

“Our new social features come from new integrations between HubSpot and Facebook Ads and Instagram. These integrations give marketers the tools they need to reach, engage, and convert the most valuable audiences across the world’s most popular social networks,” said Christopher O’Donnell, VP of Product at HubSpot. “These new additions help our customers adapt to mobile users and capitalize on the benefit of using CRM data for Facebook Ads targeting.”

The new Facebook Ads Audience Sync lets HubSpot Ads users retarget, nurture, and convert Facebook users based on HubSpot data. Through the integration, businesses can sync their HubSpot lists to Facebook audiences and retarget those users where they spend the most time online – Facebook. This includes company targeting for ABM strategies. HubSpot lists can also be expanded by Facebook’s powerful machine learning feature, Lookalike Audiences, allowing HubSpot users to target and convert new audiences that are similar to existing high value customers. The smart lists sync with Facebook continually, ensuring that you’re always reaching the right audience, with zero manual updating. Audience Sync is available in addition to the existing Facebook lead ads integration, which lets users create lead ads in HubSpot and sync leads generated back to HubSpot.

A new posting solution for Instagram allows users to draft and schedule posts inside the HubSpot desktop experience, then post them on the go via HubSpot Mobile and Instagram. When the chosen scheduled time comes around, the user will receive a notification that it’s time to post. Once received, the user swipes open the notification which will auto-launch HubSpot Mobile, where the Instagram content, both image and text, will be automatically copied onto their clipboard. One click takes users to the editing screen within Instagram, where the image will be auto-populated and they can easily paste in the text.

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