comScore validated Campaign Essentials (vCE) will now include Demographic, Reach, Frequency and GRP Metrics for Facebook and Instagram Ads, in addition to viewability insights
comScore announced introduction of Facebook demographic metrics in its validated Campaign Essentials (vCE)- a campaign measurement suite. Facebook demographic, reach, frequency and GRP metrics will be reported on the vCE platform from April onwards.
vCE will include measurement of both display and video ads that run on desktop and mobile platforms on Facebook, Instagram, and the Facebook Audience Network. This is in addition to the Facebook viewability metrics it made available directly to vCE for clients in April last year.
Gabe Goldstein, Senior Director of Product Management at comScore, said that the addition of demographic reporting for Facebook ads in vCE marks another step forward in providing advertisers and agencies with transparent, uniform measurement across all platforms and devices. Goldstein remarked, “We’re also pleased to offer both demographic and viewability metrics for Facebook and Instagram campaigns – a testament to our goal of easing the complexity of campaign measurement for our clients.”
Giving clients access to this data in the vCE® platform provides them with a holistic view of overall campaign performance. Apart from the inclusion of Facebook demographic and viewability data, comScore has added many other progressive offers in vCE in the past year. These advancements include enhancing sophisticated ad fraud prevention, expanding reporting capabilities, and earning third-party accreditations, all with the goal of providing greater transparency in the digital advertising ecosystem.
comScore is a cross-platform measurement company that measures audiences, brands, and consumer behavior. vCE is its holistic ad delivery and audience validation solution that provides deep campaign insights. comScore’s data footprint combines proprietary digital, TV and movie intelligence. The company has more than 3,200 clients and global footprint in more than 75 countries. Founded in 1999, comScore has made 10 acquisitions so far that complements its field of business. It opted for IPO in in 2007.