Delivering Competitive Advantages To Connect With Local In-Market Prospects
July welcomes a newly released product by GS Marketing. The company is formally unveiling GSM Social Advertising. Social Advertising offers an additional marketing channel that propels a dealer’s marketing strategy and increases online and in-store traffic to their dealership.
Social Advertising via Facebook is available now and offers three types of campaigns: overall branding to engage customers, sales to generate more leads, and service to increase parts and service revenue. These solutions provide the auto industry the opportunity to grow their brand awareness on the largest and most-used social platform in the world – Facebook. GSM in-house experts work closely with dealerships to set up ads that extend the life of ongoing mail and email campaigns.
GSM realized this critical component would help drive opportunities to dealerships, resulting in increased traffic to the dealer’s site. The inclusion of this channel is positioned around the fact that automotive ads on Facebook have been known to have a 2x higher click-through rate than a typical Facebook ad.
GSM understands every client has a unique set of challenges and goals. Because of this, they are continually delivering competitive advantages to drive increased traffic, sales, and market share. NaKedra Campbell, Sr. Product Manager of Digital Marketing Solutions, defines GSM Social Advertising as, “an ideal opportunity to conquest new customers and connect with in-market buyers. GSM is always looking for new ways to strengthen a dealer’s marketing strategy. Social media advertising pushes beyond—delivering relevant messages that connect, persuade and promote a dealership and its offerings.”
GSM Social Advertising is a progressive and critical component of an omnichannel strategy; it propels a dealer’s marketing mix, and extends the life of their ongoing campaigns. Ultimately, this is an opportunity for dealers to close another communication gap in the automotive customer journey—creating a more unified presence across all touch points.