Brandwatch, the world’s best social intelligence company, announced that A+E Networks®’ digital-content agency, 45th & Dean, has enlisted its services and products for its social listening needs. 45th & Dean plans to deploy Brandwatch’s technology to further enhance engagement and provide insights across A+E Networks’ powerful portfolio of media brands, which includes A&E®, HISTORY®, Lifetime®, Viceland™, FYI® and LMN®.
“We at 45th & Dean have always taken a data-driven approach to creating content to make sure we mix our creative storytelling with quantifiable insights about what will resonate with our audiences,” said Paul Greenberg, Executive Vice President & General Manager, 45th & Dean and FYI. “With Brandwatch’s social analysis technology we can recognize content opportunities, and segment all the data we gather with an easy-to-use tool.”
“Brands strive to completely understand their consumers,” said Rich Pasewark, Chief Revenue Officer at Brandwatch. “Word-of-mouth marketing and reviews happen in real-time on social, and brands need to be in tune with what consumers are saying about their products, experiences and perceptions. A+E Networks has a vision to apply social insights to best serve their audience and continue to build their brands. We are excited to work together to help them with their goals.”
Brandwatch’s Analytics platform provides its users with the capabilities they need to separate and segment large social data sets to uncover the most valuable insights. With Brandwatch, 45th & Dean plans to uncover areas of opportunity for branded and digital content across A+E Networks platforms. With a strong foundation of social insights, 45th & Dean will look to create increased value for A+E’s advertisers through carefully crafted, and socially informed content.