On-Demand Social Analytics Tool Enables the Analysis of Key Drivers Behind Any Social Topic Through a Simple, Self-Service Design
NetBase, a global leader in enterprise social analytics, today announced the explosive adoption of its NetBase Instant Search, which was released in February. Since the launch, NetBase Instant Search has grown 4,175% changing the face of social analytics by enabling users of any skill level to get insights from and analyze billions of social posts via a simple search bar.
Paige Leidig, Chief Marketing Officer at NetBase, said, “The response to NetBase Instant Search has been overwhelming and exceeded our expectations. It clearly addressed an unmet market need for the simplest, yet powerful way to gain social insight about who is discussing a topic, what are they saying and who is saying it.”
NetBase has enhanced NetBase Instant Search since its launch with a number of new features including:
- 300+ Million Sources: Full access to comprehensive social web content sources as our enterprise solution including Twitter, Facebook, Instagram, and YouTube.
- Instagram Comment Analysis: Only search based tool to include Instagram comments and engagement metrics to provide greater insight than the reach and more effectively measure brand passion.
- Stand-alone or companion mode: Customers can share and search within company defined topics, facilitating collaboration between team members to more effectively inform all aspects of the business.
Paige added, “The tool is a great complement to our other products and delivers the immediate insight executives and brand marketers need to make informed decisions or determine where to dive deeper into their strategic marketing planning.”
NetBase Instant Search provides prompt and meaningful social intelligence through the push of a single button, easily adding value to any campaign brainstorming. This self-service tool eliminates the operational demands for ad-hoc report generation and analysis.
Whether users are social media experts beginning deep research or executives with no social media experience, they simply enter the brand, keywords, hashtags or mentions into the Instant Search bar.
Instant Search will immediately compile a detailed snapshot of the trend with supporting key data and charts.