SOCi, an all-inclusive enterprise solution that provides tools to effectively and extensively manage social media accounts, has added reputation management capabilities to its platform. Created to assist multi-location businesses, this feature named RepHub aims at improving their online reputation management across several locations, under a single platform.
With a combined solution of Content Discovery, Recommendation Engine and Instant Insight, SOCi accelerates the performance of social media management to ensure success for client businesses and digital marketing firms.
Features and functions of this new addition
Organizations, with the compact solution of SOCi are empowered to monitor location-wise reviews and conversations across social media and reputation sites. Relevant users of these organizations can then receive real-time notifications around these interactions helping multi-location businesses classify and analyze an engagement point within the organization. This aids them in tracking the results of responses and sentiments across each location.
The platform benefits business in 3 major ways:
A. Allows business to set up custom alerts and email notifications ensuring that every review is examined.
B. Offers insights on response times it reveals a company’s performance in responding the reviews across all locations.
C. Provides an average rating system that allows businesses based in each location be ranked on performance.
SOCi’s approval workflow ensures that multiple enterprise members can engage in providing responses to a customer while adding another level of accuracy to the business.
According to Jacob Chappell, VP of Sales at SOCi, “Social media and reviews go hand in hand, especially now that Facebook is the largest review site on the web. I think the main benefit our customers will enjoy is the fact that they can create and categorize an unlimited number of groups for their locations. A CMO or Director of Marketing can quickly see that their San Francisco locations have higher ratings than their San Diego locations and adjust their strategy.”
Alo Sarv, CTO of SOCi, said, “We always put our customers first and try to develop a tailored experience. In this case, it was about managing online reviews. We wanted to continue to personalize and customize the platform to fit their needs by allowing them to manage both their social and online reputations. We also included enterprise-level tools for reporting and analytics to quickly gain insight across their entire business.”