The Content Discovery Tool Aggregates Powerful Social Performance Data For Video And Link Posts, Helping Publishers Create New Revenue
SocialFlow, the only social media platform purpose-built for publishers and media companies, is releasing the AttentionStream Dashboard. This content discovery tool identifies the very best pieces of content across a publisher’s social footprint, allowing sales teams to sort, filter, and search social content for inclusion in advertising plans.
The AttentionStream Dashboard allows sellers to more accurately understand and sell their company’s social value proposition to advertisers, putting real-time, sortable data in the hands of decision-makers. “We know that media companies produce much of the best-quality content on Facebook, Twitter, and other social networks,” said SocialFlow CEO Jim Anderson. “The ability to offer that contextual relevance to advertisers in paid sponsorships represents a powerful new offering for our clients, especially as they increase their video inventory.”
The new Dashboard was born from SocialFlow’s AttentionStream ad product, which allows publishers and media companies to offer their top social content for brand sponsorship.
The dashboard improves the monetization process by helping AttentionStream clients increase their deal size and quantity. “We’ve already seen clients generate millions of dollars of social advertising revenue, without the content creation cost associated with Branded Content campaigns,” said Anderson.
The Dashboard removes the guesswork from presenting social inventory to advertisers, allowing front-line sellers to access the breadth of social content published by their titles. Many SocialFlow clients publish more than 50,000 social posts per month, across multiple social properties. The AttentionStream Dashboard specifically serves the needs of these companies’ sales teams.
“The AttentionStream Dashboard helps our clients scale their social revenues by effectively sharing their inventory with their advertisers and agencies,” said Anderson. “Our clients are now able to turn their social efforts from traffic generator to revenue generator. And to do so at scale.”