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GDPR

OneTrust Raises $200 Million Series A to Tackle Sweeping New California Consumer Privacy Rights and “Do Not Sell” Obligations in…

The investment by Insight Partners values enterprise software company OneTrust at $1.3 billion. OneTrust announced it has closed a $200 million Series A investment led by Insight Partners. The enterprise software company founded in 2016 is now valued $1.3 billion. Organizations are facing the burden of having to comply with an increasingly complex set of privacy and security laws and standards in order to do business, most notably the California CCPA, European GDPR,  ISO27001, and hundreds more. These laws require…

GDPR Anniversary: Consent and Data Transfer Still Concern Marketers

GDPR has just passed its first anniversary; we thought it a good time to take stock and ask: what have marketers learned over the past 12 months, and what are the toughest issues they face in Data Transfer? There is broad consensus on two things. The first is that we’re still grappling with consent, specifically, what is meaningful consent in every single use case and how best to efficiently obtain and document it. The second area of agreement is that we’re still concerned about data transfer, and the best way to protect…

Norled Sets Sail for Digital Transformation with Infor

Norwegian Boat Operator Starts with Self-Service HR Across 80 Boats Infor, a global leader in business cloud software specialized by industry, announced that Norled AS, one of Norway's largest ferry and express boat operators, has invested in Infor CloudSuite Human Capital Management (HCM) to support its digital transformation. The dedicated HR suite is expected to help reduce costs; instill greater agility in responding to staff changes, expedite HR processes and improve compliance. Norled will roll out the Infor…

SurveyMonkey Named Customer Satisfaction Leader in Enterprise Feedback Software Category by 2019 G2 Grid Report

SurveyMonkey, a leading global survey software company, announced that it leads in customer satisfaction for the Enterprise Feedback Management Software category in the 2019 G2 Grid Report. SurveyMonkey received a 96% satisfaction rating from enterprise customers in the latest report by G2, a review platform empowering business buying decisions by highlighting the voice of the customer. Marketing Technology News: Taptica International Rebrand Reflects Video Advertising Leadership The G2 Grid Report released rankings…

TechBytes with Christopher Mohs, VP Strategy and Ops at Cora + Krist

Tell us about your role and the team/technology you handle at Cora + Krist. As the VP of Strategy and Operations, I’m tasked with leading our strategic approaches to Digital Marketing deployment for our clients. We are a very data-driven agency and have made a name for ourselves by adopting the latest technologies to drive Marketing Automation, AI, and Machine Learning, among other tactics. We do all this to further understand how audiences are interacting with the brands and products we are representing. What is the…

Contentful Earns ISO 27001 Certification, Boosts Security Safeguards

Leading headless CMS platform earns certification, demonstrating its commitment to enterprise-grade information security Contentful, the leading content infrastructure provider for enterprises, announced that it is the first pure-play headless CMS to achieve certification under ISO 27001, a leading international standard that details the best practices for information security management systems. ISO 27001 ensures that companies reach vital threshold for the security of their own and customers’ data. This means that…

Cuebiq Launches Market-First Solution that Independently Verifies Data Provenance, User Consent & Ensures Privacy Compliance

Cuebiq Enables Users, Partners, and Customers to Perform or Request Third-Party Validation of Any Cuebiq Product, as Well as Validate Consent, While Preserving User Anonymity Offline consumer intelligence and measurement company, Cuebiq, announced the launch of its Cuebiq Consent Management and Data Provenance (CMDP) solution, which will enable publishers and advertisers to provide verifiable proof of their compliance with GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) in relation to…

Dun & Bradstreet Survey Reveals One in Five Businesses Loses Revenue and Customers Due to Incomplete Data

A new report from Dun & Bradstreet reveals businesses are missing revenue opportunities and losing customers due to bad data practices. Almost 20 percent of businesses have lost a customer due to using incomplete or inaccurate information about them, with a further 15 percent saying they failed to sign a new contract with a customer for the same reason.  Nearly a quarter (22 percent) said their financial forecasts have been inaccurate, while 17 percent of organizations offered too much credit to a customer due to a…

Text IQ Raises $12.6 Million Series A to Advance AI Platform for Identifying Sensitive Information

Funding from FirstMark Capital and Sierra Ventures Will Support Expansion of Sales, Marketing, and R&D Efforts, as well as Entry into New Markets and Geographies Text IQ, a leading provider of AI solutions for identifying sensitive information, today announced it has raised a $12.6 Million Series A led by FirstMark Capital with Sierra Ventures. The funding will help the company accelerate its expansion into enterprise compliance and privacy. The Text IQ suite of AI solutions leverages the latest in unsupervised…

Using AI and Blockchain to Meet the Needs of a Shifting Data Landscape

It’s no secret that AdTech needs a serious update. Advertisers already hold more data than they often know what to do with, and an estimated $19 billion in ad dollars is lost each year to fraudulent activities. Meanwhile, public perception of internet companies is declining as consumers recognize the value of their data, and online businesses must reckon with the EU’s General Data Protection Regulation (GDPR). With all of the technology at our disposal, there should be a way to clear up these issues and create a better…

Why CMS Shouldn’t Be Your Go-To for Legal Content

A content management system (CMS) is a great tool for almost every business. It allows for easy updates, quick access to content, organizing a blog and much more. From Squarespace to WordPress, there are hundreds of CMS tools available to enhance the presence of your content online. However, CMS solutions aren’t void of limitations. While most CMS tools are chosen for the benefits they bring to the Marketing and Business Development teams within a company, they can impact far more than just those individuals. The legal…

MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO

"It is my sincere belief that email will continue to grow, regardless of emerging digital channels." Tell us about your role at OPTIZMO and how you got here. What inspired you to start the company? I am the CEO and Co-Founder of OPTIZMO. I founded the company with my partner and CTO, Grant Fern, in early 2009, so we are celebrating 10 years of momentum this year. OPTIZMO was inspired by a need in our industry for Email Compliance, Suppression File and Data management platform that went above and beyond the utilitarian…

Bridging The Privacy Gap In 2019: A Journey To Compliance

For many organizations, there was an immense frenzy in the lead-up to the GDPR. There was panic surrounding consent messaging requirements, trepidation at the thought of entire customer databases disappearing overnight, and general confusion about how to comply with the new legislation. Let alone being able to progress to the next step of rebuilding engagement levels with customers. Fast-forward a year, and the brand experience has become littered with endless consent pop-ups, in various shades of grey, irritating…

Digital Shadows Reveals a 50% Increase in Exposed Data in One Year

Misconfigured Security Controls Could Result in Multiple Breaches of GDPR with 2.3 Billion Exposed Files, Including Passport Data, Bank Records and Medical Information, Increasing Risk of Identity Theft, Ransomware Attacks and More Digital Shadows, the leader in digital risk protection, today unveiled the findings of a new report from its Photon Research Team, "Too Much Information: The Sequel," assessing the scale of inadvertent global data exposure. The team's research revealed the exposure of 2.3 billion files across…

UK Consumers Call for Harsher Fines, Citing Brands Going Seemingly Unpunished for GDPR-Breaches

GDPR may still cause heart palpitations to the marketers who, at this time last year, were scrambling to make the deadline. One year later the question begs to be asked: did GDPR increase the data privacy standard that consumers were promised? According to the new consumer research by Mailjet, Europe’s leading email service provider, the answer is a resounding 'NO'. A major component of GDPR was giving control back to the consumers on how brands used their data. That being said, new research reveals that 40% of the…

GDPR Anniversary: Where are We on Privacy a Year Later?

A year ago, on 25 May 2018, the General Data Protection Regulation (GDPR) law became enforceable. Across many industries, CISOs and senior management worried that the GDPR’s “least data necessary” collection requirements would greatly restrict, or even end, long-term working practices -- especially for marketers. So where are we today? Everywhere you look data protection has risen to the top of the agenda. Take a look at Facebook’s annual developer conference or Microsoft Build, and all you will see is the word privacy. …

The Twists & Turns of Data Excellence

For the past few decades, the enterprise’s view on data has been clear: focus on Data Excellence when you collect, store, analyze and activate as much of it as possible. Marketers have long recognized that within its data lie the insights they need to develop the products their customers will want and the journeys they take when arriving at decisions. In other words, data excellence translates directly into long-term financial security. Though the need for data excellence is straightforward and obvious, the road to…

One Year After GDPR Came Into Force, Over Half of Us News Sites Are Still Blocked in Europe

One year after the European Union implemented its strict new data protection regime, US expats and travellers, along with European journalists, are among those in the EU being cut off from regional news sources in the USA, according to the new US News Access Index from Virtual Private Network (VPN) review service Top10VPN.com. More than four in 10 (42%) US news sites, including regional titles like The Chicago Tribune, are still blocking European visitors to their sites - in addition, one in 10 (9%) US titles are offering…

Majority of Workers Still Concerned About Data Protection on First Anniversary of GDPR, According to New Survey

As Enforcement Intensifies, Increased Transparency and Improved Process Show the Regulation Is Having an Impact, and Highlight That Businesses Must Prioritize Compliance When enforcement of the General Data Protection Regulation (GDPR) went into effect on May 25, 2018, it had worldwide implications on data protection and privacy legislation. One year later, there are conflicting sentiments from the global workforce about whether the regulation has been effective, according to a new survey released by Snow Software, the…

Navigating GDPR: Preparing for What’s to Come

General Data Protection Regulation (GDPR) laws went into effect across Europe in May, 2018. Put into place by the European Union, GDPR is a complex set of rules that have reshaped data and identity protection for consumers across Europe. One year into the age of GDPR, some businesses, especially those outside of Europe, may still find themselves confused about the legislation and how similar regulations might affect advertising if comparable laws make their way to the U.S. Even if similar regulations take years to come…