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GDPR

Odaseva Closes $11.7 Million in Funding to Accelerate Delivery of Data Protection and Data Operations for Enterprises Running Business…

Odaseva, the all-in-one cloud data management platform for enterprises running critical business applications in the cloud such as Salesforce, announced a Series A funding round of $11.7 million. The round, led by Partech with participation from new investor Salesforce Ventures and existing investor Serena, will help the company accelerate its go-to-market strategy and build on successes with global customers that include General Electric, Heineken, Orange Bank, Robert Half, Schneider Electric and Toyota. The new round, in…

New Technology from Egress Makes It Easier to Send and Receive Secure Emails

People-centric data security provider Egress has announced its latest releases, which use machine learning to improve sender and end user experience, and enhance protection against data breaches. The new software, Egress Risk-based Protection and Egress Smart Authentication, determine the actual risk of a data breach as information is sent and accessed via email, to ensure the right security is applied. Both solutions tackle a common problem with security tools: that one-size-fits-all approaches often leave users…

Better Advertising Experiences Start with Data Transparency

In 2019, brands are demanding more accountability from their agency partners, with 45% of marketers already taking some or all their media-buying plans in house as of last year. As programmatic becomes further ingrained as the predominant ad placement solution, advertisers are in-housing this technology to gain greater control and management of data, targeting, performance, and ad spend – to name a few benefits. Programmatic currently accounts for more than 80% of digital ad spend, but to drive meaningful engagement and…

OneTrust Scales Customer Base More Than 400% to over 2,000, Doubles Headcount to 600 Employees and Is Awarded 16 Patents in 2018

Global Growth Fueled by New Regulations and Consumer Demands for Privacy Protection OneTrust, the largest and most widely used dedicated privacy management technology platform, announced year-over-year growth across product offerings, customers and employees. In 2018, OneTrust customers grew to surpass 2,000 worldwide. To meet this demand, OneTrust more than doubled global headcount to exceed 600. OneTrust’s international growth continued with expanded key offices in Atlanta, London, as well as a new local office in …

Four Marketing Trends to Watch in 2019

Over the last 12 months, marketers and advertisers have been confronted with a handful of interesting and evolutionary changes, especially as it relates to technology. From the long-awaited implementation of data regulations such as GDPR to the continuation of the agency/in-house programmatic battle, it’s been an eventful and fast-paced year. So, what will change and what will stay the same over the next 12 months? While some of my predictions are continuations of areas we’ve seen develop over this past year, others…

Does Your Business Emphasize the “Art” or “Science” of GDPR Consent?

Ever wonder why you have to fill out those long forms to sign before joining in a potentially dangerous activity? Or the checkbox at the bottom of an end-user agreement before you can use a new piece of software, the numerous documents that are part of every major fiscal purchase. These grueling processes are developed by companies in response to a regulation, an issue or advice from a lawyer.  Administrations are responding similarly to growing regulatory concerns such as GDPR, ePrivacy and CCPA. In hopes of adopting the…

TechBytes with Piero Pavone, Co-Founder and Chief Operating Officer, MainAd

What was the most impactful event/moment of the year for you (specific to your industry and expertise)? The growth of header bidding. This meant that most SSPs moved traffic from first-price to second-price auctions, and had a major impact on the industry. We responded by completely changing our campaign optimization strategy to focus more on maximum rather than minimum spending. The result is that publishers get the highest price for their inventory and advertisers gain more transparency around how much they are…

Io-Tahoe Releases Enhanced Smart Data Discovery Solution, with PII and Sensitive Data Discovery Capability, Enabling Compliance with CCPA

Smart Data Discovery and AI-Driven Data Catalog Solution Robustly Supports CCPA and Other Regulatory Requirements like GDPR and Hipaa with Enhanced PII and Sensitive Data Discovery Capabilities Io-Tahoe, a pioneer in smart data discovery and AI-driven data catalog products, in its efforts to continue to transform the data discovery market, announced it has released the latest version of its Smart Data Discovery platform with enhanced PII and Sensitive Data Discovery capabilities. Leveraging Io-Tahoe’s advanced technology…

GDPR Should Be Hailed in an Industry Increasingly Moving Online

When it was first introduced, GDPR was considered by many in the publishing, media and advertising to be a regulatory revolution. Almost nine months on, and it has certainly changed the face of how brands access, handle and store their consumers’ data. While companies rushed to achieve compliance with GDPR, the true extent of the regulation remains to be seen; with regulators just beginning to hand out major fines in the post-GDPR era. So, as we all wait with bated breath for more regulatory enforcement, how are brands and…

Prediction Series 2019: Interview with Elle Woulfe, VP Marketing, PathFactory

Tell us about the most challenging task you managed to fulfill in 2018. Not surprisingly, it was the rebrand of LookBookHQ to PathFactory in May 2018. We were working on a very tight timeline of about 3-4 months to execute everything and, like most marketing departments, we didn’t have endless resources or budget. While there was no magic to pulling it off, it really came down to flawless project management, an obsessive amount of organization, and near constant communication among the team. If anyone is considering a…

GDPR Edge Is Now Truyo

Renaming Reflects Demand for Privacy Rights Automation Beyond Europe Privacy rights automation platform GDPR Edge changes name to Truyo. Privacy regulations are expanding beyond the European Union's General Data Protection Regulation (GDPR), to include the California Consumer Privacy Act (CCPA) and other states and countries. Truyo continues to set the industry standard for true enterprise-grade automation of privacy rights, furthering its commitment to help enterprise companies both assess and operationalize privacy…

Deloitte’s ‘Tax in 2020’ Initiative Includes an Unprecedented Investment to Create a New Digital Client Experience

Initiative Reinforces the Business' Commitment to Helping Clients Navigate a Complex Tax Landscape with Innovative and Flexible Solutions That Deliver Insights and Value Deloitte shared more details of its global 'Tax in 2020' initiative, a three-year digital transformation plan launched in 2018. The plan is anchored by its unprecedented investment in building a seamless global tax experience for its clients. Tax in 2020 is focused on reimagining how clients navigate the increasing change and complexity in the tax…

Braze Achieves Global ISO 27001 Certification

Leading Customer Engagement Platform Recognized for Ongoing Commitment to Information Security Braze, the leading global customer engagement platform that delivers personalized messaging experiences across push, email, apps, and more announced it has obtained ISO 27001 certification, representing its continuous commitment to providing customers with the highest level of information security management. The certification was performed by Schellman & Company, LLC, an ANAB and UKAS accredited Certification Body. ISO…

Zuant Sets the Standard for Mobile Contact Data Compliance with Launch of Zuant Vault

Zuant Vault Is a Secure Datastore That Lives in the Cloud Zuant, the award-winning mobile lead capture cloud solution announces the launch of Zuant Vault for guaranteed mobile customer data compliance. In a world focused on security and privacy issues, Zuant Vault provides precise control and management of contact data to meet the most stringent regulations such as GDPR. Zuant will host a 30 minute webinar on February 6, at 12pm to demo Vault and answer audience questions. Zuant CEO, Peter Gillett, warns,…

HITRUS Expands to Deliver ‘One Framework, One Assessment Approach’ Globally

Streamlining How Organizations Address GDPR and Other International Standards & Regulations HITRUST, a leading data protection standards development and certification organization, announced it is expanding its engagement in Europe and Asia to aid organizations in addressing their global information risk management and compliance priorities, including General Data Protection Regulation (GDPR) and the Singapore Personal Data Protection Act (PDPA) requirements by providing a ‘one framework, one…

Top Seven MarTech Trends of 2018

From Kendall Jenner to Colin Kaepernick, 2018 was an eventful year of controversial marketing campaigns. No doubt you’ve seen a handful of best and worst marketing campaigns of 2018 round-ups already. And now that it’s 2019, we’ll start seeing predictions for the year. But before we move on to those articles, let’s recap the biggest marketing tech trends of 2018. Read More: Top MarTech Series Guest Posts of 2018 Top Marketing Technology Trends         The landscape just keeps growing, and consolidation isn’t happening –…

Evolving Technology and Changing Consumer Behavior a Risk to Marketing Strategies: Gartner

With Uncertainty Looming Large, Gartner Delivers a Blueprint to Get Through Marketing Unpredictability The blueprint is essentially Gartner analysts listing six vital changes in an attempt to assist marketing leaders to be in full control of the future. The report containing these mandates is titled ‘Predicts 2019: Marketing Seeks a New Equilibrium.’ It acts as a guide to safeguard the marketing community from emerging threats such as shifting consumer behaviors, mounting regulatory pressures, organizational shifts, and…

GDPR — Six Months and Counting

As 2018 comes to a close, most companies, firms, and agencies which participate in data collection are undoubtedly aware of GDPR and have probably taken some measures to comply with new data protection rules. However, Thomas’ key questions and answers may provide even more security and awareness to all data collectors wanting to know more about what GDPR actually means to them six months in. Fast Facts The What GDPR defined ‘personal data’ as any information that can be associated with an identifiable person. These…

Privacy Law Discussions: Who’s Leading The Way?

Business and consumers continue to discuss privacy regulations and legislation. Data breaches, data vulnerabilities, and compromised private information is released in the news almost daily. Legislation has recently been proposed for individual states regarding data privacy regulations head-on. Most recently, Virginia, Vermont, Colorado, and New Jersey have all introduced related-privacy regulations. California recently set themselves apart in the privacy space with the adoption of the California Consumer Privacy Act …

Six Months of GDPR — How Has It Changed Business?

Before its existence, the General Data Protection Regulation (GDPR) brought about lots of fears within the circles of business owners and marketers. For customers or prospective clients, as that was their much awaited ‘triumph’ after the Facebook security breach. As we are aware that data and its privacy protection is as old as the advancing age of cyber technology, it took seven years of preparation before the new GDPR was implemented. Since then, we’ve been seeing its influence on almost everything from digital…