In 2019, brands are demanding more accountability from their agency partners, with 45% of marketers already taking some or all …
OneTrust Scales Customer Base More Than 400% to over 2,000, Doubles Headcount to 600 Employees and Is Awarded 16 Patents in 2018
Global Growth Fueled by New Regulations and Consumer Demands for Privacy Protection OneTrust, the largest and most widely used dedicated …
Four Marketing Trends to Watch in 2019
Over the last 12 months, marketers and advertisers have been confronted with a handful of interesting and evolutionary changes, especially …
Does Your Business Emphasize the “Art” or “Science” of GDPR Consent?
Ever wonder why you have to fill out those long forms to sign before joining in a potentially dangerous activity? …
TechBytes with Piero Pavone, Co-Founder and Chief Operating Officer, MainAd
What was the most impactful event/moment of the year for you (specific to your industry and expertise)? The growth of …
Io-Tahoe Releases Enhanced Smart Data Discovery Solution, with PII and Sensitive Data Discovery Capability, Enabling Compliance with CCPA
Smart Data Discovery and AI-Driven Data Catalog Solution Robustly Supports CCPA and Other Regulatory Requirements like GDPR and Hipaa with …
GDPR Should Be Hailed in an Industry Increasingly Moving Online
When it was first introduced, GDPR was considered by many in the publishing, media and advertising to be a regulatory revolution. Almost nine months …
Prediction Series 2019: Interview with Elle Woulfe, VP Marketing, PathFactory
Tell us about the most challenging task you managed to fulfill in 2018. Not surprisingly, it was the rebrand of …
GDPR Edge Is Now Truyo
Renaming Reflects Demand for Privacy Rights Automation Beyond Europe Privacy rights automation platform GDPR Edge changes name to Truyo. Privacy regulations …
Deloitte’s ‘Tax in 2020’ Initiative Includes an Unprecedented Investment to Create a New Digital Client Experience
Initiative Reinforces the Business’ Commitment to Helping Clients Navigate a Complex Tax Landscape with Innovative and Flexible Solutions That Deliver …
Braze Achieves Global ISO 27001 Certification
Leading Customer Engagement Platform Recognized for Ongoing Commitment to Information Security Braze, the leading global customer engagement platform that delivers …
Zuant Sets the Standard for Mobile Contact Data Compliance with Launch of Zuant Vault
Zuant Vault Is a Secure Datastore That Lives in the Cloud Zuant, the award-winning mobile lead capture cloud solution announces …
HITRUS Expands to Deliver ‘One Framework, One Assessment Approach’ Globally
Streamlining How Organizations Address GDPR and Other International Standards & Regulations HITRUST, a leading data protection standards development and certification organization, …
Top Seven MarTech Trends of 2018
From Kendall Jenner to Colin Kaepernick, 2018 was an eventful year of controversial marketing campaigns. No doubt you’ve seen a …
Evolving Technology and Changing Consumer Behavior a Risk to Marketing Strategies: Gartner
With Uncertainty Looming Large, Gartner Delivers a Blueprint to Get Through Marketing Unpredictability The blueprint is essentially Gartner analysts listing …
GDPR — Six Months and Counting
As 2018 comes to a close, most companies, firms, and agencies which participate in data collection are undoubtedly aware of …
Privacy Law Discussions: Who’s Leading The Way?
Business and consumers continue to discuss privacy regulations and legislation. Data breaches, data vulnerabilities, and compromised private information is released in …
Six Months of GDPR — How Has It Changed Business?
Before its existence, the General Data Protection Regulation (GDPR) brought about lots of fears within the circles of business owners …
cleverbridge Leverages OneTrust for GDPR Compliance and Global Privacy Program Management
OneTrust, the largest and most widely used dedicated privacy management technology platform with 1,700 customers, including 200 of the Global …
PossibleNOW Cited as One of 12 Providers That Matter Most in New Independent Report for GDPR & Privacy Management Software
PossibleNOW Views the Growing Privacy Landscape as an Opportunity to Focus on Consent, Preference, and Data Subject Rights Management for …