Global Leader in GTM Intelligence Solutions Strengthens Commitment and Capabilities to Assist with Data Privacy and Compliance Within Everyday Workflows, …
TechBytes with Gabe Morazan, Director of Product Management at Crownpeak
Could you tell us about your role and journey into Marketing Technology? What inspired you to join Crownpeak? I’m the …
Talon Partners with Data Provider X-Mode to Enhance Ada Capabilities
Talon is further enhancing the capabilities of proprietary data management platform, Ada, through a new partnership with X-Mode, one of …
Debunking the Most Common Myths Around AI in Marketing Before 2020 Arrives
In today’s world, it’s almost impossible to avoid Artificial Intelligence (AI). From daily interactions with voice assistants and smartphones, to …
How Do You Solve a Problem like EMEA Demand Generation?
Delivering effective demand generation for the EMEA market is far from easy. With 24 languages spoken across the EU alone, …
New Global Research from Accenture Interactive Urges CMOs to Put People Before Data Collection to Deliver a Better Digital Advertising Experience
Nearly 69% of Consumers Would Stop Doing Business with a Brand If Data Usage Became Too Invasive New global research …
Overwhelmed with Endless Marketing: New Research Finds That Customers Are Sick of Irrelevant Messages from Retailers
Ometria Finds That Marketers Face a Choice Between Stressing out Customers with Lots of Generic Marketing, or Putting Customer Experience …
The Future of the Bot and Why Marketers Need to Be Critical of their Own Performance Data
Bot induced losses in ad spend amount to $5.8 billion globally. Though this might seem like a monumental sum, the …
Prepare for Your First 100 Days as a Marketing Data and Analytics Leader
The big data era made its way to Marketing. According to Gartner’s 2019-2020 CMO Spend Survey, marketing analytics tools get …
TechBytes with Jerome Underhill, SVP EMEA, APAC and LATAM at Xandr
Tell us about your role and your journey into the Advertising/Marketing industry? My first foray into the Digital Ad space …
Why GDPR Changes Everything…for the Better
More than 18 months ago, GDPR was released into the EU statute books as a set of enforceable laws. Do …
MarTech Interview with Sumant Kawale, VP Customer Success at Cerebri AI
"The latest AI-powered technology use customer journeys as the raw material to fuel the new science of customer journey analytics." …
The Lead Pilots Solves Lead Generation Problem for B2B Companies
North Star HQ, a Colorado-based digital marketing agency, and the University of Denver’s Consumer Insights and Business Innovation (CiBiC) explored …
MarTech Interview with Benoit Grouchko, CEO and Founder at Teemo
"Location data lets marketers measure in-store performance with similar accuracy as they would measure eCommerce performance." Tell us a bit …
Explainable AI Company Diveplane Unveils GEMINAI to Meet Customer Data Regulations
Diveplane GEMINAI is the DMP Industry’s First Verifiable Synthetic ‘Twin’ Dataset Global provider of Explainable AI software product, Diveplane announced …
DMEXCO 2019: How Technologies Help to Promote Trust
Trust is the most important component of every relationship, including the business one. In Marketing and Digital Advertising, where nothing …
TechBytes with Jeff Meglio, VP of Agency Partnerships at Sovrn
Have you been to DMEXCO before? This was my 4th consecutive year attending the conference and it’s definitely changed over …
TechBytes with Jim Scott, Director, Enterprise Architecture at MapR
How did you start in this space? What galvanized you to start at MapR? I use to work in Digital …
Data Ownership: Why Big Tech Is Spying on Your Wallet and Why a Data Driven Approach Has Benefits for Both Brands and Consumers
Privacy issues are front and centre in our major economies. Talk of regulation is in the air everywhere; not just …
Immuta Announces New Features to Strengthen Automated Data Governance
In 2018, consumer data breach incidents in the US cost companies $654 billion. Cyberattacks continue to target US companies, siphoning …