Browsing Tag

GDPR

ZoomInfo Launches Privacy Clusters to Future-Proof Intent Data

Enables Companies to Build Data-Compliant Go-To-Market Strategies for the Long-Term ZoomInfo, a global leader in go-to-market intelligence solutions, announced that it has launched Privacy Clusters as a part of its premium Streaming Intent offering. Privacy Clusters enable the cookieless production of business intent signals and preserve the anonymity of individuals while offering the company-specific behavioral signals needed to identify early-stage opportunities. With the future of third-party cookies uncertain,…

New DataSpring B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles

Searching for contact and company data just got easier with the release of Lead Liaison’s DataSpring™ module. Native to Lead Liaison’s extremely flexible Sales Enablement platform, the module provides clean, premium business-to-business (B2B) prospect and company data compiled from the most reliable sources New DataSpring B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles. Searching for contact and company data just got easier with the release of Lead…

BigID Announces Snowflake Partnership

BigID, the leader in data discovery and intelligence for privacy, protection, and perspective, announced a partnership with Snowflake, creator of the Data Cloud, to deliver scalable data insights and protection for enterprise data. Joint customers can now get even more value from their Snowflake data through BigID’s advanced data discovery for sensitive and regulated data. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs) With this partnership, BigID provides Snowflake users ML-based…

Dynamic Yield Announces First of Its Kind “No Consent, No Cookies” Solution

Dynamic Yield, the Experience Optimization platform, announced the release of “No Consent, No Cookies” – a new out-of-the-box solution that enables brands to guarantee no data is collected on a user by Dynamic Yield unless they’ve actively opted-in. This comes as an alternative to implementing Dynamic Yield’s set of eXPerience APIs. Today, most consent mechanisms in the market depend on the use of cookies to process opt-out requests. This approach is directly in breach of GDPR guidelines as it allows technology providers to…

DoubleVerify Launches Custom Contextual Solution to Deliver Privacy-friendly Audience Targeting for Advertisers

DV’s Custom Contextual Solution now available to global brands on MediaMath, Verizon Media and Xandr DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced the launch of its Custom Contextual solution for programmatic advertisers. This new offering delivers privacy-friendly targeting by aligning ads to relevant content, in order to maximize user engagement and drive conversion. DV’s Custom Contextual solution will be available on leading DSPs that include: MediaMath,…

New Initiative Unlocks the Power of Consumers and Brings Brands and Social Media Platforms Together to Clean up Hate Online

Spearheaded by Pernod Ricard, and Endorsed by GARM and the ANA, #EngageResponsibly Invites All Stakeholders to Work in Collaboration Towards Stopping Online Hate Speech and Setting New Standards for Responsible Advertising Pernod Ricard USA CEO Ann Mukherjee called on the advertising industry and social media platforms to join a new initiative to help stop the spread of hate speech online and set new standards for responsible advertising. #EngageResponsibly, which is endorsed by the Association of National Advertisers…

Taboola Announces Milestone Adoption for Mobile Apps, Mobile SDK Introduced in 2018 Now Drives More Than $65 Million in Revenue to…

Taboola, the world's leading discovery platform, focusing on making the open web and publishers thrive side-by-side to tech platforms, announced a major adoption milestone for its mobile app product suite, which brings the full scope of Taboola's publisher platform to mobile environments. More than 2,000 of the world's leading publishers have chosen Taboola to implement personalized recommendations within their mobile news apps, including BILD, Daily Mail, El Tiempo, Fox Sports Australia, TudoGostoso, and WeatherBug,…

TrustArc Announces Strong Company Momentum as Organizations Prioritize Privacy as a Strategic Focus

TrustArc Helps Customers Develop Ongoing, Scalable, and Automated Data Privacy Programs TrustArc, the leader in data privacy management and automation, showcased strong company momentum and customer growth over the last year. Customer adoption of the TrustArc Privacy Management Platform increased, and TrustArc strengthened its position as a leading provider of deep privacy intelligence with an expanded partner ecosystem and industry recognition. Demand for the TrustArc Privacy Management Platform reflects a growing need…

Acquia Announces Major Updates To Open DXP At Acquia Engage

New offerings increase velocity of development and improve data-driven intelligence for marketers Digital experience company Acquia announced major updates to the Acquia Open Digital Experience Platform (DXP) at Acquia Engage. The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution for multi-experience customer journeys across all modes of customer interaction. New enhancements will empower developers to innovate their digital experiences faster and help marketers make smarter, …

The State of Privacy Data Rights Around the World – New Research From BigID and the International Association of Privacy Professionals

BigID, the leader in data discovery and intelligence for privacy, protection and perspective, released a report on the state of Privacy Data Rights, in partnership with the International Association of Privacy Professionals (IAPP), the largest and most comprehensive global information privacy community and resource. Privacy regulations like GDPR, CCPA and LGPD are centered on the notion that individuals retain rights to their data. These data rights span rights to access, delete, and correct data and represent how…

Fuse Analytics Integration With StrongSalt

Fuse Analytics based in Atlanta GA, has been migrating and storing enterprise data since 2014. As companies migrate to the cloud, and now, from one cloud service to another, migrating and storing data is becoming increasingly complex due to data privacy regulations. In addition to providing ETL services (Extraction, Transformation, and Loading of data to the new database) Fuse offers a data warehouse SaaS that holds all the legacy data that you need to hold onto, without the cost and complexity of storing in your new…

AdLedger Announces First-Ever OTT Video Ad Deployment Leveraging Blockchain

The Privacy-First, Open-Source CryptoRTB Technology Was Executed At Scale with MadHive (DSP) and Beachfront (SSP) to Address Problems Like Fraud, Transparency, Privacy AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, announced results from its first-in-market CryptoRTB pilot. The protocol was leveraged by over-the-top (OTT) ad solutions companies MadHive and Beachfront to address three widespread problems in the digital advertising industry: fraud,…

Okera Introduces Integration With Collibra Platform

Integrated solution empowers data owners and stewards to automatically enforce data governance and security policies across all analytics tools Okera, which enables companies to secure data access at scale, announced an integration with the Collibra Data Intelligence Platform. This allows data owners and stewards to enable classification attributes defined in Collibra to then automatically create and enforce fine-grained data access control (FGAC) policies via Okera. The integration makes it easier and faster to ensure…

Spirion Launches New Products to Simplify Compliance With Expanding Privacy Laws and Regulations

Spirion, a pioneer in data protection and compliance, announced new products to its award-winning Data Privacy Management portfolio – Spirion Compliance and Spirion Analytics. Both products are designed to help organizations manage risk and reduce costs associated with growing privacy regulations worldwide. The new products feature advanced capabilities around compliance, analytics, and discovery, including automated Subject Rights Request (SRR) workflows, from Data Subject Access Request (DSAR) intake through…

InfoComply Selects Acuant Verification To Improve Protection And Processing Of Personal Data

Acuant announces partnership to help enterprise customers protect, save and process the personal data of consumers while procuring their valid consent Acuant, a leading global provider of identity verification solutions, and InfoComply, a company on a mission to protect consumer data and reduce time to compliance,  announced a partnership to help enterprise customers protect, save and process the personal data of consumers while procuring their valid consent. InfoComply addresses pain points related to data belonging…

Adverty Announces Approval Status as the Latest Vendor to Join IAB Europe’s Transparency and Consent Framework

Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe's Transparency and Consent Framework, designed to help all parties in the digital advertising chain to ensure they comply with data protection regulations (GDPR) and privacy directives. Adverty, the leading in-game platform for advertisers, agencies, and content creators, announces their approved status as the latest vendor to join IAB Europe's Transparency and Consent Framework. The framework, which was launched in April 2018, is…

Projecis Leverages Remote Audit Capabilities to Support Regulatory Compliance Efforts

Projecis, Inc., a content management and data visualization software company improves upon its remote audit capabilities (RAC) embedded within key features of its collaborative platform. Interest in these tools has increased during the COVID-19 pandemic as quality assurance (QA) and regulatory teams are tasked with performing audits and compliance reviews remotely since travel and onsite meetings have been largely restricted.  IT and QA managers can also note that the solution is 21 CFR Part 11 and GDPR compliant.…

TechBytes with Alexander García-Tobar, CEO and Co-Founder, Valimail

How have anti-phishing technologies evolved in the last 2-3 years? The biggest advance in the past few years has been the rapid development, and adoption, of sender identity technologies. This is a direct response to the fact that the vast majority of phishing attacks (89%, according to a study by Barracuda) use impersonation, either of trusted brands or of a person the recipient knows. Fake identities make these phishing emails harder for traditional defenses to detect, and they often fool recipients completely.…

A Leading ERP Software Provider, Xledger, Chose Creatio to Align its Marketing, Sales and Account Management Processes

Creatio, a global software company providing a leading low-code platform for process management and CRM, announced Xledger has become its client. A leading provider of cloud-based finance and ERP software has replaced three different legacy systems they used across offices in the USA, UK, Norway and Sweden with Sales Creatio and Marketing Creatio unified on one platform. Xledger's primary goal was to automate its customer-facing processes, ensure ultimate alignment of sales, marketing and account management functions,…

OneTrust Launches Irish DPC Cookies Fast Track Program

OneTrust is providing same-day support to help organizations comply with the Irish Data Protection Commission (DPC) Cookie Guidance before the October 5 deadline OneTrust announced the Irish DPC Cookies Fast Track Program, providing organizations with the resources needed to get up and running with cookie compliance before the Irish Data Protection Commission's (DPC) October 5, 2020 deadline. These fast track resources will help organizations get same-day support and guidance to implement a cookie compliance solution…