Browsing Tag

GDPR

The Coming of New Marketing Mix with GDPR: Automated Consent Management for Websites

Using automated consent management solutions, organizations can document and provide evidence that you have the necessary consent, with the administrative, contractual, economical downsides and risks associated It took four years of intense debate and preparation to finally approve the General Data Protection Regulation (GDPR). As the enforcement date approaches, global organizations operating in the EU are aligning their efforts to harmonize their data privacy and comply with the set standards. Microsoft and SAP have…

It’s Not Solved, and It’s Not Easy

In the last year, we’ve seen some high profile acquisitions in the cross-device space that have proven out the importance of cross-device identification, or at least that identity resolution companies are ripe for the picking. The rationale behind these acquisitions is sound: marketers can’t afford to be in the dark when it comes to knowing their audience and the details of their customer’s journey, which is why cross-device tracking is so important. But what has also become increasingly clear is that despite the…

Marketing Op’s Guide to GDPR Compliance

The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, strengthens data protection for all individuals within the European Union (EU). It also addresses the export of personal data outside the EU. It affects any company, including U.S. companies, which collect data or handle customer data containing EU citizen information. GDPR will impact virtually every business, especially companies in consumer Internet, ecommerce, AdTech, MarTech, SalesTech, HRTech, security, even the Internet of…

Customer Profile Management and Customer Data Platform Key to Cross-Channel Business Success

The Celebrus Study Offers Insights Into Why Firms Struggle To Harness Data For Enhanced Customer Experiences Celebrus, the leading provider of real-time enterprise Customer Data Platform (CDP) technology, has revealed the findings of its research into cross-channel customer tracking in the US and Europe. Forrester Consulting conducted The October 2017-commissioned study, titled “Accelerate Business Success by Tracking Customers Across Channels”, on behalf of Celebrus. The study identifies that despite 90% of surveyed…

Gigya Introduces Enterprise Preference Manager To Fortify Customer Trust and Address New Privacy Regulations

The Enterprise Preference Manager Can Be Adopted Without The Need To Access  The Gigya Customer Identity Management Platform Following closely on the heels around the announcement of its acquisition by SAP, Gigya, the leader in customer identity and access management (CIAM), has introduced Gigya Enterprise Preference Manager, to help organizations build customer trust and address upcoming privacy regulations, including the European Union’s upcoming General Data Protection Regulation (GDPR). Patrick Salyer, CEO of…

DMEXCO 2017 Roundup for Marketers: Marc Pritchard, Data Science, AI and “The Art of Narrative Disruption”

A Quick Roundup Of Dmexco 2017, For Advertisers And Marketers, Who Are Looking At New Ways To Create Brand-Specific Campaigns That Resonate In Today’s Digital Economy Forty-eight hours at the 2017 Digital Marketing Exposition and Conference (DMEXCO) exposed the shifting sands in the martech, adtech, AI sectors and the digital economy. With over 40,000 visitors and nearly 1200 exhibitors at the event, DMEXCO 2017 revealed the visible trends and the underlying forces that would redefine the way marketers and advertisers see…

ePrivacy: The Online Privacy Stakes Are About to Get Higher

Since it was first announced in January 2012, the General Data Protection Regulation (GDPR) has dominated the marketing industry agenda. And with its effective date now only ten months away, it’s easy to see why the debate has now risen to a clamor. But the GDPR isn’t the only new rule book companies should be prioritizing, especially when it comes to marketing. The ePrivacy Directive (ePD) — commonly known as the “cookie law” — must also be taken into account. It’s certain this will be challenging, given that a…

Marketers Must Move To The Beat Of The GDPR Drum

For months, the drumbeat has been growing louder and – with less than a year before the EU’s General Data Protection Regulation (GDPR) becomes effective – the hype is now reaching full volume. While many well-known brands have finished their GDPR gap analysis and have a clear picture of what they need to do moving forward, others have only just begun to consider the impact of the regulation. Whichever camp you fall into, the GDPR requires significant process change and corresponding change management, so few companies…