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GDPR

MarTech Interview with Barbara Lawler, Chief Privacy and Data Ethics Officer at Looker

"Data ethics is doing the right thing with data, considering the human impact from all sides, and making decisions based on your brand values." Hi Barbara. Tell us about your journey into data protection and how you started at Looker. My journey into data security and privacy began more than two decades ago, where I previously served as Chief Privacy Officer for Intuit, Inc. and the Hewlett-Packard Company. In fact, I was Hewlett-Packard’s first-ever CPO, where I led a global team that drove global privacy policy and…

MarTech Interview with Ian James, Founder and CEO at Silverbullet

"Businesses must start to think smarter and better in order to establish a sustainable, long-lasting Marketing future – especially when it comes to the use of customer data." Journey into Tech Hi Ian. Tell us about your journey into tech and how you started at Silverbullet. I first entered the world of Advertising and Technology firmly on the direct brand side, where I was the first Global Head of Digital for Bacardi, the world's largest privately held, family-owned spirits company. During my time with Bacardi, I…

Duality Technologies Launches SecurePlus Query, the First Privacy-Enhanced Query Engine for Data Collaboration

Duality SecurePlus Query utilizes Homomorphic Encryption to enable banks to securely collaborate across institutions and borders in financial crime investigations, without compromising data privacy Duality Technologies, a leading provider of Privacy-Enhancing Technologies (PETs), announced today the launch of  SecurePlus Query,  a privacy-by-design query engine for data collaboration. The novel solution opens up new ways for organizations to maximize data insights and leverage collective intelligence. In the financial…

Bidgely Brings AI Solutions for Decarbonization and Customer Retention to European Energy Retailers

AI-powered personalization supports energy transition to zero carbon and mass electrification Bidgely announced it has deployed its UtilityAI Platform with energy retailers in Europe to directly support them on their journey through the zero carbon energy transition. IDC Energy Insights defines this energy transition as the process of decarbonizing energy production while electrifying energy consumption, with key drivers coming from consumers through distributed energy resources, like solar PV and batteries, as well as…

Exigent Launches AI-Powered Contract Management System for Speed to Smart Data

With a machine learning engine trained by lawyers, Exigent's end-to-end CMS now auto-extracts contract data in milliseconds and runs contextual search with improved accuracy Legal technology provider, Exigent, has released the latest update to its Contract Management Solution to include AI-based auto-extraction and contextual search for increased speed to data, accuracy and business impact. Exigent's AI auto-extraction tool, Scarlett, is powered by a machine learning engine set up and trained by legal professionals,…

Neustar Significantly Multiplies IP Geolocation Data Accuracy for Compliance, Risk, and Security Use Cases

UltraGeoPoint expands the global data collection network and advanced machine learning algorithms to provide geolocation data on over 99.99% of all routable IPv4 and IPv6 addresses Neustar, Inc., a global information services and technology company and leader in identity resolution, announced significant enhancements to its market-leading IP address geolocation service, UltraGeoPoint, (formerly known as IP GeoPoint) to help customers meet regulatory compliance requirements, strengthen network security and reduce risk…

Marketing without Data

With new legislation on the horizon, what does a future with restricted data mean for marketers? Unless you have been under a rock, or not reading your industry press, you will no doubt be aware of California’s attempt to protect its flock with stricter data privacy laws under The CCPA slated for 2020. Others have quickly followed suit with more than fifteen state proposals and a plethora of federal ones that could result in a further complicated patchwork of compliance controls. On top of legislation, consumer…

TechBytes with Chris Warnock, Content Analyst at GetApp (now part of Gartner)

Could you tell us about your role and the industry/technology you cover at GetApp? I’m an Analyst at GetApp where I cover trends in Sales, Marketing and Customer Experience—including Marketing Psychology and Consumer data privacy. How have consumer attitudes towards personal data shifted in the last few years? Consumer concerns around privacy and personal data are on the rise. A recent GetApp survey found 91% of U.S. consumers feel ads know too much personal information about them. Additionally, many people seek to…

Shoppers Demand New Standards to Combat Fake Reviews as Importance of Brand Trust Grows

Almost three quarters (73%) of consumers indicate the retail industry needs a new set of standards with severe punishment for violations to combat fake reviews Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, announced the results of its newest study, exploring the role of brand trust in consumer purchasing behavior and how brands can damage that trust. The research is based on survey responses from more than 10,000 consumers from the U.S., U.K., France, Germany, and…

Go With the Flow: Stardust Releases AI-Powered In-App Recommendations

Stardust Users Will Experience More Curated Recommendations to Create a Seamless and Personalized In-App Experience Stardust, the leading social app for fans to follow and discuss their favorite movies and TV shows, announced “Weekly Recs”, a new recommendation flow for their users worldwide. The integration provides a GDPR compliant, streamlined solution to improve customer experiences through a new platform powered by artificial intelligence and machine learning. This creates a customized set of movie and TV…

Odaseva Empowers Data Protection and Compliance With Three Key Leaders Achieving the Coveted Salesforce Certified Technical Architect…

Company Differentiates Itself from the Competition with Several Members of its Team Reaching the Pinnacle of Salesforce Certification Odaseva, the unified cloud data protection, compliance and operations platform for enterprises running Salesforce as a business-critical application, announced that three people within company leadership have achieved the pinnacle of Salesforce certification known as the Salesforce Certified Technical Architect (CTA), including its CEO and Founder, Sovan Bin, who was one of the first…

Enterprise Enabler 10 is Now on AWS, and Stone Bond Technologies Announces New EU Cloud Offerings

EE10 is now available via subscription on AWS Marketplace to help facilitate the integration process, for cloud, hybrid, or multi-cloud environments. Stone Bond Technologies, also added 3 new European AWS offerings in efforts to be more GDPR compliant and provide more of a localized experience Stone Bond Technologies, a leader in business data integration/Data Virtualization, added 3 new European AWS offerings and updated all other offerings to the latest version of Enterprise Enabler (EE10). EE10 is now available via…

Corona Virus Closed the Gate to Mobile World Congress, but the Agile AI Tech Company Exacaster Found the Way to Launch Its Customer Data…

The cancellation of the Mobile World Congress (MWC) 2020 in Barcelona has left companies counting the cost of potential business losses. It can get extremely painful for smaller technology companies or even devastating for startups Exacaster, an AI-powered marketing automation software company from Lithuania (EU), has been waiting for exhibiting in the biggest mobile technology show for nearly 10 years. "We were dreaming to participate in MWC ever since we founded the company but managed to get ready for it only this…

Gartner Says Over 40% of Privacy Compliance Technology Will Rely on AI in the Next Three Years

Gartner Analysts to Discuss Technology Considerations for Privacy Leaders at Gartner IT Symposium/Xpo™ 2020 in Toronto, May 11-14 Over 40% of privacy compliance technology will rely on artificial intelligence (AI) by 2023, up from 5%, according to Gartner, Inc. “Privacy laws, such as General Data Protection Regulation (GDPR), presented a compelling business case for privacy compliance and inspired many other jurisdictions worldwide to follow,” said Bart Willemsen, research vice president at Gartner. “More than 60…

Axiomatics Presents Data Security Trends Emerging in 2020

More Data, Modern Technologies and New Regulations Mean Data Security is a Top Priority for IT Professionals in the Future Axiomatics, the leader in externalized, fine-grained dynamic authorization, released its annual trends that are now developing in the data security landscape. Axiomatics’ data security specialists assembled this year’s trends highlighting new techniques large enterprises are using to secure an ever-increasing amount of data. In fact, according to this report, enterprises could produce as much as 90…

Following Record Growth Year, TripleLift Adds Chief Privacy Officer and Chief Marketing Officer

Julia Shullman joins from AppNexus as General Counsel & Chief Privacy Officer Jordan Bitterman joins from IBM as Chief Marketing Officer TripleLift, one of the fastest-growing ad tech companies in the world, announced the hire of Julia Shullman as General Counsel & Chief Privacy Officer, and Jordan Bitterman as Chief Marketing Officer. Both roles were created in response to a record growth year in 2019 when the company achieved ad spend of $300 million (USD) and hired more than 150 new employees. TripleLift’s…

Are You Prepared to Run Your Office Remotely?

Businesses all over the world are now taking part in what is being called the "largest work-from-home experiment". A powerful digital communication solution is paramount to keeping teams and customers connected when flexible working arrangements come are in place. maaiiConnect, a revolutionary digital convergence platform, comes in to help businesses remain on track even when employees are required to work remotely. During uncertain times, leading-edge technology has the power to erase geographic barriers and support a…

Punchh Doubles Down on Privacy Protections with New Compliance Achievements

Punchh, the leader in loyalty and engagement solutions for physical retailers, announced that it has successfully achieved Service Organization Control (SOC) 1 Type 2 and SOC 2 Type 2 compliance. The American Institute of Certified Public Accountants (AICPA) designed the SOC 1 and SOC 2 reports to aid organizations in building trust and confidence with clients in its services and respective controls through an independent CPA report. Compliance with SOC 1 Type 2 and SOC 2 Type 2 demonstrates Punchh's commitment to…

MarTech Interview with Richard Jones, CMO, Cheetah Digital

"Customers don’t want brands snooping on them and inferring what they like. Brands must adapt to a new, non-invasive way of reaching consumers." Journey into Tech  Hi Richard, tell us about your role and journey into technology. What inspired you to take up the role at Cheetah Digital? Before Cheetah Digital, I started my career in Sales. Over time, success in Sales led me to other avenues of business including Marketing and Strategy. Learning from these experiences gave me the background and knowledge I needed to…