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GDPR

Osano Unburdens Businesses by Automating CCPA Compliance

Austin, Texas-based software provider helps companies quickly and affordably gain compliance with minimal effort Osano​, a company building the first platform for data privacy transparency, has automated the compliance process for the California Consumer Privacy Act (CCPA). A week into activation, the CCPA is already a notoriously contentious and dense set of laws. By automating data privacy for businesses, Osano relieves the cognitive overhead on businesses and sets them up for a productive decade ahead. Marketing…

Perion Acquires Content IQ and Its Breakthrough Pub-Tech Optimization Solution to Strategically Propel Disruptive Synchronized Digital…

Strategic and Accretive Acquisition Creates Synergies Across Perion’s Business Units and Prepares Perion for “Cookie-Less” Future Perion Network Ltd., a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising - ad search, social media and display / video advertising - announced that it has consummated the acquisition of Content IQ (“CIQ”). CIQ is a privately held company founded in 2014, based in New York City with offices in Tel Aviv, and…

Gimbal Launches LocationChoices, Giving Consumers Increased Control Over Their Location Data

Gimbal announced the launch of LocationChoices, a mobile app that gives consumers increased control over their location data. The program was launched to inform and educate consumers about the data they produce and allow them to opt out of potential use cases they were unaware of. While increasing government regulations like GDPR and CCPA provide broad consumer protections, the sensitivities of location data require more nuanced controls for consumers to decide if and how that data is used.…

Doing the Work from the Outside In: Rewriting the Rules for Digital Advertising

Digital Advertising needs a shakeup. The only way to rebuild, to effect big, bold change, is to do the work from the outside in and rewrite the rules for Digital Advertising. The industry simply must come together around an end-to-end rules-based platform for Marketing that connects brands and agencies through tech to media and consumers with accountability and transparency at each point across the media supply chain. What does it mean to be a “rules-based” platform? In basic terms, the goal is to adopt high standards…

CCPA Data Compliance

Thanks to the internet, we can now shop for clothes, buy and sell stock, share videos of our pets doing tricks, and plan a vacation from the comfort of our own couch. While the digital revolution has made things more convenient for consumers, it’s also been a boon for businesses looking to gather customer data. Sometimes, it feels like the internet is mostly cat videos and memes. However, when you look beyond its surface, it’s actually the most amazing data collection tool in history. Think about the last website you…

DeCloak Launches the First Privacy Processing Unit (PPU) and Module to De-Identify Users Personal Data

DeCloak is the ultimate solution for keeping personal info de-identified while allowing businesses to gather and analyze valuable user behavior information. DeCloak offers a brand new third-party solution of de-identification technique to create a win-win situation for the consumers, and service vendors. DeCloak uses proprietary hardware-embedded algorithms, named PPU (Privacy Processing Unit), that can be used as an external dongle or an IC designed directly into a smartphone or other personal devices. From that point on…

Boosting the Car Sensor Data Ecosystem: HERE Introduces Neutral Server for Safe and Secure Third-Party Access

HERE Technologies, a global leader in mapping and location platform services, is extending the HERE Marketplace, its central hub for global data exchange and enrichment across industries, with neutral server capabilities. These enable safe, secure and non-discriminatory access for third party service providers to car sensor data from multiple brands, while simultaneously adhering to privacy regulations. Daimler is the first car manufacturer taking advantage of these new capabilities to make its car sensor data available to…

MarTech Interview with Sovan Bin, CEO and Founder at Odaseva

"It is really important for large companies to enhance data protection in the Cloud and address the compliance side at the forefront of data privacy, since regulation often moves faster than technology." Tell us about your role and journey into technology. What inspired you to start Odaseva? I think the initial start of this company was my role as a Software Architect - working to implement Salesforce. Schneider Electric requested a study on how to bring the maturity of the data processes from the on-prem environment to…

5 Digital Marketing Trends That Will Shape 2020

2019 was a whirlwind, especially for tech-savvy marketers on the lookout for the next critical trend. It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation, or campaign to the next. But with the year over, it’s wise to take a moment to refocus on the big opportunities and challenges marketers face in 2020 and some of the organizational hurdles they’ll need to overcome in order to meet them head-on. A Big Focus in 2019 Has Been Around Marketers’ Understanding of the…

TechBytes with Anna Kuzmenko, COO at Fiksu DSP

Tell us about your journey in technology. What inspired you to join Fiksu? I guess I’m always looking for that next challenge. I started out as a Content Writer at an international product company, but, over the years, I’ve held varied positions, mainly having to do with product development. My key responsibilities were to manage projects, as well as to ensure their sustainable growth by promoting them in the US, Latin America, and other markets. It was always an exciting journey of working side by side with Developers,…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from FOX News Media, eComchain, The Cardknox, OmniBazaar, Inc FOX News Media Forms Strategic Advertising Partnership With HEVĒ for Branded Content FOX News Media has formed a strategic advertising partnership with Emmy ® award-winning branded content agency, HEVĒ, announced Jeff Collins, executive vice president, advertising sales for FOX News Media. eComchain Announces New eCommerce Features…

Resolution No.1 for 2020: Avoid Falling into the CCPA Leghold Trap

Aptly so, the first editorial piece of the Year 2020 is about the California Consumer Privacy Act (CCPA).  We are tracking its mandates and how businesses cope with the new regulation for the next 6-8 months.*  California Consumer Privacy Act (CCPA) officially came into action from 1 January 2020. With barely hours since its kick-off, a majority of the US businesses are still trying to standardize their CCPA data privacy guidelines. Those with a strong grip on the EU's General Data Protection Regulation (GDPR) may have a…

Measuring CCPA Preparedness of Big Data Companies: Facts and Insights

By now, you must have heard about the countless experiences of global Big Data companies and their battle with the General Data Protection Regulation also known as “GDPR” that passed in the European Union. GDPR was passed in 2016 and went into effect in 2018, yet businesses are still coming to terms with GDPR challenges and compliance standards. And now, a similar data privacy law is going to take effect in the United States, fortifying the already-stringent state laws. We are talking about the California Consumer Privacy…

TechBytes with Kam Zulawski, MD EMEA at CreatorIQ

Could you let us know your journey in Technology? I have always been fascinated by technology and how it impacts the world we live in. When I was at Gartner, we talked about the Nexus of Forces, namely the convergence and mutual reinforcement of Social, Mobility, Cloud and Information patterns that drive new business scenarios. I knew that more and more businesses were moving away from On-premise to Cloud-based solutions, as well as adopting social. This started my journey into the social media and SaaS space, which, in…

TechBytes with Philipp Pointner, Chief Product Officer at Jumio

Could you tell us about your role and the team/technology you handle at Jumio? I serve as a Chief Product Officer at Jumio, the leading provider of online identity verification technology and biometric-based authentication services for financial services, travel, sharing economy, gaming and cryptocurrency sectors. A product visionary and leader in the global financial services and e-commerce spaces, I have successfully led products for over a decade. How does Identity Authentication technology work for Marketing and…

Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy

The technology industry has had a tumultuous year. Many organizations have come under fire for data misuse and questionable data handling practices. And some of the biggest household names in technology and business have been tarnished for the way they knowingly or unknowingly use black hat methods to obtain and use consumer data for Marketing purposes. Only last month, Twitter admitted it inadvertently used users’ phone numbers, initially supplied to help bolster their security, to serve them ads instead. And who can…

WireWheel Joins the AWS Partner Network Global Startup Program

WireWheel, a leader in cloud-based data privacy compliance, announced that it has joined the Amazon Web Services (AWS) Partner Network (APN) Global Startups Initiative. The APN Global Startups is a unique "white glove" support and go-to-market (GTM) initiative for selected startup APN Partners so that they can build on their AWS expertise, better serve shared customers, and accelerate their growth. To be selected for the APN Global Startups Initiative, WireWheel had to meet pre-defined criteria, including; a clear…

An Identity Crisis: Organizations Grapple With Growing Consumer Expectation for Personalization and Security Challenges

Deloitte reveals eight qualities of a good digital identity management program Growing consumer expectations, the breakdown of traditional "walls" and emerging technologies have given rise to a digital identity crisis. More than ever before, identity management is at the center of cybersecurity, regulatory compliance and consumer trust, and many organizations are struggling to define digital identity both internally for the enterprise and externally for consumers. "In a digital economy, identity is a point of trust,…

WireWheel and IDology Partner to Verify and Authenticate Subject Rights Requests for CCPA, GDPR and Evolving Privacy Laws

Joint solution combines WireWheel's industry-leading privacy management platform with IDology's digital identity verification and authentication solution WireWheel, the leading provider of data privacy management solutions, announced a partnership with IDology, a GBG company and the leading provider of innovative identity solutions and fraud prevention tools for digital environments. The two will work together to offer a critical solution for verifying and authenticating the identities of consumers who submit Subject Rights…

Ogury Raises $50 Million USD to Lead Adtech into The Era of Digital Integrity

This investment validates Ogury's vision of a trusted digital advertising ecosystem driven by users' informed choices Ogury, the creator of the first digital marketing engine driven by user choice, announced it raised $50 million USD, enabling the company to accelerate its product innovation and customer growth in the U.S. and other key markets in Europe and APAC. GDPR compliant and CCPA prepared, Ogury intends to lead the advertising market shift from purely data-driven to consumer-choice first. Digital technology and…