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GDPR

Odaseva Announces Significant Enhancements to Its Data Governance Platform for Salesforce Users

Odaseva Increases Its Compliance Automation Apps to Include Several New Data Privacy Regulations Beyond GDPR, Adds Salesforce Marketing Cloud Support and Offers Ultra High Availability for Salesforce Odaseva, the award-winning unified cloud data compliance, protection, and operations platform for enterprises running Salesforce as a business-critical application, announced several new enhancements to its platform including increased compliance automation applications as well as support for the Salesforce Marketing Cloud…

The Rise of First-Party Data: Why Quality Matters Over Quantity

For years, digital marketers have paid hand over fist in the digital gold rush for data. Instead of a tangible product, tech companies earn millions in revenue from the data they collect on previous, current and future digital consumers. But digital marketers seeking to gobble up as much data as they can for their campaigns, while not stopping to consider the source of or methods used to collect it, are taking the wrong approach. The age-old mantra of “quality over quantity” has never been more relevant in online…

Sourcepoint Announces Launch of OTT Compliance Solution

Sourcepoint can capture consumer privacy preferences within connected TV environments, as part of its ‘Consent Everywhere’ commitment  Sourcepoint, the compliance platform for the digital advertising ecosystem, has launched its OTT compliance solution to capture and transmit consumer privacy preference signals from within over-the-top (OTT) and connected TV (CTV) environments. As part of its ‘Consent Everywhere’ commitment, Sourcepoint’s OTT support allows streaming media companies to capture privacy preferences to comply…

Data Privacy as the New User Experience

In this age of big data and hyper-personalization, companies are putting their best foot forward when it comes to targeting and attracting new customers. As a result, they focus time and energy on not only personalized marketing, but on optimizing the entire user experience to be an enjoyable and hassle-free experience. Most businesses collect data from users to provide an experience more tailored to their needs. Most people’s idea of user experience refers to an end-users interaction with a company's product or service,…

TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)

What lead to the partnership between Crownpeak and BEACON? Darren: Crownpeak has been at the intersection of customer experience and privacy management for the past 10 years. Now, with new global regulations, such as Europe’s GDPR and the forthcoming CCPA, companies must engage with their consumers and ensure they not only agree to share their personal data but are informed enough to reasonably give consent, in order to be legally compliant. Too often though, brands are missing the need to also make this accessible, a…

How 3D Eye-Tracking Can Contribute to the Retail Industry

The state-of-the-art eye-tracking technology is ever more present in talks about future industrial and consumer applications, tacking human-machine interaction to the next level. Giants like Google and Facebook acknowledged its potential and bought eye-tracking start-ups to advance the eye-interaction technology. At Eyeware Tech, we have also felt the investors' interest in our technology, during this year’s venture funding for 3D eye-tracking technology. One of the fields where eye-tracking is on the rise and making a…

Where’s My Data? Approaching Marketing Automation in the Era of GDPR

The adoption of Marketing Automation technologies continues to be one of the fastest-growing Marketing trends today. In fact, according to a 2018 Forrester report, global Marketing Automation spend will reach $25.1 billion by 2023 – nearly double the amount spent in 2017. With this Marketing Automation technology, growth comes an increased need for a steady flow of customer data. Without this data, Marketing organizations struggle to deliver on initiatives related to e-commerce, lead generation/nurturing, accumulating…

Civicom TranscriptionWing: Delivering Transcriptions in a Culture of Confidentiality and Security

In light of a recent report concerning security issues involving on-demand transcriptions provider Rev and their handling of customer data, secure transcriptions provider Civicom TranscriptionWing weighs in on the importance of the implementation of stringent security measures in multiple components and stages of the transcription process In light of a recent report concerning security issues involving on-demand transcriptions provider Rev and their handling of customer data, secure transcriptions provider Civicom…

BigID Introduces Data Discovery for Data Pipelines

New Scanning Capability Makes BigID Enterprise the First Data Privacy Solution to Scan Data at Rest and Data in Motion for Sensitive Personal Information BigID, the leader in data-centric personal data privacy and protection, today announced the industry’s first data discovery solution for data pipelines. BigID’s privacy-aware Data Pipeline Discovery solution is the first solution to help organizations monitor the transmission of sensitive PII and PI, and the governance of consumer consent across high-speed data pipelines…

Anonos CEO will Divulge What the Future Holds for Financial Data Innovation

Increase Lawful Data Value by Removing Roadblocks  Anonos, the data enablement and privacy rights management technology platform provider, announced that its CEO Gary LaFever will speak on What the Future Holds: Key Considerations for Maximizing Lawful Data Use in the Financial Sector at FIMA Europe 2019 - the biggest and most senior meeting of European financial data leaders. Host to the top industry innovators and speakers, FIMA Europe has been helping data managers from…

TechBytes with Dan Cohen, Group Commercial Director at Savings United GmbH

Could you tell us about your role and the team/technology you handle at Savings United? As Group Commercial Director at Savings United, I oversee our commercial relationships with media houses and advertisers in 13 countries, with a particular focus on the US. Together with our media partners, our joint coupon platforms help advertisers achieve their business goals and ensure shoppers find the best discounts and deals. How do you see Retail Technology (Retail Tech) evolving with the maturity of Mobile? Mobile is…

Seclore’s New Data Protection Portal Helps Companies Address Regulatory Compliance

Ensure Safeguarding of Incoming Information upon Receipt from Customers and Partners. Seclore, the leader in unifying best-of-breed data-centric security solutions, announced the release of the Seclore Data Protection Portal. Organizations often overlook securing sensitive and regulatory data they collect from customers and partners. Now organizations can automatically protect incoming data before it touches any enterprise system to ensure compliance while offering customers and partners the assurance that their…

Anonos Keynote Speech on Lawful Data Monetization in the GDPR Era

CEO Presents at the Largest and Most Prestigious Meeting of the It Environment in Poland with the Polish Banking Sector. Anonos, the data enablement and privacy rights management technology platform provider, announced on behalf of strategic technology partners, Hitachi Europe & Hitachi Vantara, that Gary LaFever will speak on ethical data monetization in the GDPR era at IT@BANK 2019 – the largest and most prestigious meeting of the IT environment in Poland with the Polish banking sector. Each year, the IT@BANK…

Tealium Launches Private Cloud to Help Organizations Maintain Unparalleled Data Security in the Cloud

Tealium's latest innovation provides customers with a private cloud providing increased security and data privacy Tealium, the trusted leader in real-time customer data orchestration, announces today the launch of Tealium Private Cloud, the first private cloud solution for customer data infrastructure and customer data platform technology.  With Tealium Private Cloud, organizations can begin to use trusted and comprehensive customer data while continuing to comply with data privacy and regulatory rules like HIPAA.…

Litmus Delivers Enterprise-Class Security to Email Marketers with Successful Completion of SOC 2 Examination

Objective Service Organization Control (SOC) 2 examination enhances Litmus’ industry-leading email marketing services Litmus, a leader in email marketing and analytics, announced it has successfully completed the objective Service Organization Control (SOC) 2 examination for Security. This important assessment attests and affirms the company’s information and systems are protected against unauthorized access, unauthorized disclosure of information, and damage to systems that could compromise availability, integrity,…

ZoomInfo Launches Compliance API to Help Businesses Adhere to Data Privacy Obligations Outlined by GDPR and CCPA

Global Leader in GTM Intelligence Solutions Strengthens Commitment and Capabilities to Assist with Data Privacy and Compliance Within Everyday Workflows, Across All Marketing Automations ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the release of its Compliance API, created to help ZoomInfo customers understand the personal data they possess and more accurately respond to consumer requests under GDPR (General Data Protection Regulation) and the forthcoming CCPA (California Consumer…

TechBytes with Gabe Morazan, Director of Product Management at Crownpeak

Could you tell us about your role and journey into Marketing Technology? What inspired you to join Crownpeak? I’m the Director of Product, Digital Governance, at Crownpeak and a member of US Technical Advisory Group: Privacy by Design. At Crownpeak, we provide the leading enterprise-grade, Cloud-first Digital Experience Management (DXM) platform, and my role focuses on helping marketers meet their objectives in an era of growing data and privacy regulation, helping to define an international standard in consumer…

Talon Partners with Data Provider X-Mode to Enhance Ada Capabilities

Talon is further enhancing the capabilities of proprietary data management platform, Ada, through a new partnership with X-Mode, one of the world’s leading providers of high quality, GDPR conscious location data. Ada was developed by Talon to push the boundaries of data-driven OOH audience targeting and campaign measurement, enabling advertisers to create more effective campaigns. Ada manages and activates billions of audience and location data points to create new intelligence about people’s real and recent behaviours,…

Debunking the Most Common Myths Around AI in Marketing Before 2020 Arrives

In today’s world, it’s almost impossible to avoid Artificial Intelligence (AI). From daily interactions with voice assistants and smartphones, to the content recommended to you by media streaming services; everybody is already interacting with AI in some shape or form, even if they don’t realize it. The workplace is no exception. AI is rapidly reinventing the way we work across every industry, with 70 percent of organizations set to assist workers with AI solutions by 2021. Terms like ‘AI’, ‘Automation’ and ‘Machine…

How Do You Solve a Problem like EMEA Demand Generation?

Delivering effective demand generation for the EMEA market is far from easy. With 24 languages spoken across the EU alone, translation services are useful, but they can only take you so far. You also need to consider cultural nuances and permitted variations to data and marketing regulations such as GDPR. And for B2B Marketing to be truly effective, you need to prioritize contacts that are in-market for your offering. Unless your team has the skills and capabilities to meet these requirements, you risk a lackluster EMEA…