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MarTech Interview with Sumant Kawale, VP Customer Success at Cerebri AI

"The latest AI-powered technology use customer journeys as the raw material to fuel the new science of customer journey analytics." Tell us about your role and journey into Technology.  I have been dabbling in technology from an early age and ended up studying Electrical and Telecom Engineering in college and grad school. My first job out of school was writing DSP and VHDL code for large, expensive test machines that subjected cell phones to all sorts of scenarios, such as bad reception, interference and so on. It was the…

The Lead Pilots Solves Lead Generation Problem for B2B Companies

North Star HQ, a Colorado-based digital marketing agency, and the University of Denver's Consumer Insights and Business Innovation (CiBiC) explored current trends in the technology industry and how technology companies generate and convert leads, as well as evaluate their return on investment. Findings reveal that tech companies seriously underestimate their marketing needs. North Star HQ built The Lead Pilots to solve the lead generation problem for B2B companies. Findings reveal that tech companies seriously…

MarTech Interview with Benoit Grouchko, CEO and Founder at Teemo

"Location data lets marketers measure in-store performance with similar accuracy as they would measure eCommerce performance." Tell us a bit about Teemo? How and why did you found the company? Teemo is a Performance Marketing company built for brands with a significant physical footprint. We deliver digital ads and measure real-world visits. My Co-Founders and I Founded the company in 2014. We realized there was a big need in the brick-and-mortar ecosystem to better leverage Digital Marketing. We wanted to build a bridge…

Explainable AI Company Diveplane Unveils GEMINAI to Meet Customer Data Regulations

Diveplane GEMINAI is the DMP Industry's First Verifiable Synthetic 'Twin' Dataset Global provider of Explainable AI software product, Diveplane announced the availability of GEMINAI, the industry's first verifiable synthetic 'twin' dataset. Diveplane GEMINAI empowers businesses and government organizations to easily and safely sell, share and analyze sensitive datasets without the fear of mishandling, loss or theft. Twin Data Sets and Their Modeling Diveplane's latest productcreates a verifiable synthetic ‘twin’ dataset…

DMEXCO 2019: How Technologies Help to Promote Trust

Trust is the most important component of every relationship, including the business one. In Marketing and Digital Advertising, where nothing could be referred to as "simple," making internal systems transparent to your customers and partners is the only way to avoid a vicious circle of suspicion. This year DMEXCO was focused on transparency more than on all other subjects, and that’s why "Trust in you" was established as a core motto of the exhibition. Media giants like Microsoft, Facebook, Verizon, and the vast of 1,000…

TechBytes with Jeff Meglio, VP of Agency Partnerships at Sovrn

Have you been to DMEXCO before? This was my 4th consecutive year attending the conference and it’s definitely changed over that period. As the industry is evolving, there was plenty to discuss and many of the conversations that took place were aimed at sourcing solutions to the obstacles companies will soon be facing. DMEXCO is always a great reminder that the ad tech space is a global community innovating together. How was DMEXCO 2019 different from all its previous editions? The crowd was certainly thinner, so the…

TechBytes with Jim Scott, Director, Enterprise Architecture at MapR

How did you start in this space? What galvanized you to start at MapR? I use to work in Digital Ad Tech. While in that industry we had requirements for very low latency and high-volume throughput. We needed a new, better scaling database and ended up selecting MapR. We were able to scale up to 60 billion ad requests per day on MapR. I fell in the love with the technology and jumped at the chance to work at MapR to help customers like me. What is MapR and how does it transform Cloud Management for businesses? The MapR…

Data Ownership: Why Big Tech Is Spying on Your Wallet and Why a Data Driven Approach Has Benefits for Both Brands and Consumers

Privacy issues are front and centre in our major economies. Talk of regulation is in the air everywhere; not just in California, where the California Consumer Privacy Act (CCPA) becomes effective on January 1, 2020, or the European Union, where the General Data Protection Regulation (GDPR) went into effect on May 25, 2018. After repeated high-profile consumer data breaches from top-tier companies, consumers on every continent are fed up with so many apparent abuses of their privacy, and something must give. However, big…

Immuta Announces New Features to Strengthen Automated Data Governance

In 2018, consumer data breach incidents in the US cost companies $654 billion. Cyberattacks continue to target US companies, siphoning off close to $6.2 billion in Q1 2019 already. To enable companies to meet benchmark data governance standards and detect sensitive data lakes, Immuta announced advanced privacy-enhancing features to its industry-acclaimed Automated Data Governance platform. Immuta announced new updates to the Automated Data Governance platform at the ongoing Strata Data Conference, September 23-26, 2019.…

Evident Introduces Identity Verification Tool for DSAR in Compliance with CCPA

New Product Within Evident’s Platform Simplifies Data Subject Access Request (DSAR) Processes and Operationalizes Compliance with “Right to Access” Obligations Outlined in CCPA and GDPR Regulations Evident ID, Inc., a trusted leader in identity and credential verification, announced that it has launched a new product, Verified Data Request (VDR), to help businesses demonstrate compliance with the “right to access” requirements outlined in the General Data Protection Regulation (GDPR) and California Consumer Privacy Act…

TechBytes with Erik Rind, CEO at ImagineBC

How would you best describe your journey through technology? A long and winding road. As a Graduate from The George Washington University with a B.A. in History you would not think that I would end up following the path of a technology entrepreneur. After a very brief stint working for the Urban Institute, I was lucky enough to land a job working as a technology consultant inside the Office of Government Services at Price Waterhouse. Yes, Price Waterhouse not PWC. When I started with Price Waterhouse, there were still 8…

AdTech Pro Adam Solomon of Lotame Chats About #DMEXCO 2019

Last week, MarTech company Lotame, was at DMEXCO 2019. At the global event for AdTech innovations and discussions, Lotame announced the launch of Lotame PDX to respond to persistent demands from the market for "increased data trust, transparency, and quality." At the event, we caught up with Lotame's CMO and AdTech Veteran, Adam Solomon. Here is what Adam had to say: What differentiates Lotame PDX from other data exchanges? Today’s privacy-sensitive climate - post-GDPR and pre-CCPA - makes finding the right data…

How to Make Sure Your Sales Proposal Process Isn’t Putting Your Company at Risk

With GDPR regulations now well underway, compliance has become the watchword for companies of all sizes and in all industries. Each one must ensure that every bit of content it produces and shares adheres to internal and external standards - and Marketing and Sales content has not escaped this scrutiny. According to an Upland Qvidian survey, pulling together a winning Sales proposal or response to an RFP typically involves at least five people depending on the size of the company, as well as dozens of pieces of content,…

From Billboards to Big Data: The Future of Advertising Amid the Rise of Emerging Tech

The Golden Age of Advertising saw the shift from print to the earliest iterations of digital, amid the rise of broadcast and television, following shoppers into their homes and propelling advertising towards the personal. With the birth of market research, Personalization became more of a science than an art,  enabling advertisers to better target their efforts and paving the way towards big data as we know it. In 2019, programmatic advertising – a new niche in Digital Advertising - is set to become an $84 billion industry.…

Building and Maintaining Digital Trust and Brand Loyalty: A Three-Step Process

Businesses that successfully achieve digital transformation don’t just complete it overnight. Transformation has many key components and best practices, and it’s a continuous process. When it is achieved though, these digital enterprises have the opportunity to prosper, build customer trust and maintain brand loyalty. As we engage with customers through more digital channels, maintaining their trust, in particular, becomes a highly paramount component to keeping your business afloat and prosperous. In recent years, customer…

SRAX Continues its Global Expansion of BIGtoken, Enabling Consumers in the EU to Own and Earn from their Digital Data

Global data payment features have been released enabling all users to earn from their data SRAX, Inc., a digital marketing and consumer data management technology company, announces the launch of its BIGtoken platform within the 28 member countries of the European Union (EU). SRAX's entry into the EU's €40.5 billion ($44.7 billion) ad spending market enables European consumers to extract value for the use of their data by being paid for their data through the BIGtoken application. With BIGtoken, European consumers can…

Is Your Sales Proposal Process Putting Your Company at Risk?

Solid Strategies to Ensure Compliance to GDPR for Your Sales Proposal Process In our post-GDPR reality, compliance has become the watchword for companies of all sizes and industries across the globe. Each entity must ensure that every bit of content it produces adheres to both internal and external standards - and Marketing and Sales content has not escaped this scrutiny. According to this Upland Qvidian survey, pulling together a winning Sales proposal or response to an RFP typically involves at least five people, as…

Lotame Sees 1,200% YoY Growth in Second-Party Data Adoption Globally

Company also taps data expert from L'Oréal, MediaMath & Yahoo as GM of Global Data Marketplace as second-party data adoption skyrockets in response to regulation and calls for transparency Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, announced 1,200% year-over-year growth in second-party data adoption from April 2018 to April 2019 based on usage of Lotame’s 2nd-Party Data…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from DealSignal, Scoop, Enjoy Inc., LG Electronics,  and IRI. DealSignal Introduces CRM Data Health for Salesforce DealSignal, the leading on-demand B2B marketing data provider, announced a new CRM Data Health module designed to help marketing and sales teams continuously refresh, enrich and reverify the leads, contacts and accounts in their Salesforce CRM with complete, accurate and…

TechBytes with Dave Brunswick, VP of Solutions at Cleo

Tell us about your role and the team/technology you handle at Cleo. In my current role as VP of Solutions, I lead the solutions team which sits at the intersection between business and technology at Cleo. We work with our customers to understand their end-to-end business processes, where they might be experiencing challenges, and show how Cleo’s technology can fix those issues. Our key focus is on technology for ecosystem integration – enabling our customers to build out end-to-end integrations between their partner…