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MarTech Interview with Michael Umansky, Co-Founder and CEO at INK

"Bots and AI are already ubiquitous in business - from Voice platforms like Alexa to customer support chatbots." Could you tell us about your role and journey into Technology? I’m the Co-Founder and CEO of INK. INK is a Content Technology company (built for writers!) dedicated to the future of Content Performance Optimization (CPO) and driven by a vision of a world where storytellers control their search destiny. As a seasoned ‘starter’ - driven by the power of Next Generation technology to shift the way businesses market…

TechBytes with Rob Fox, CTO at HG Insights

Could you tell us about your interaction with the new-age technologies like AI, Machine Learning and Automation in the IT industry? As the CTO for a technology intelligence company trying to help our customers accelerate business outcomes, we are always experimenting with AI to find ways to bring innovation to our customers. Much of our intelligence is mined from document-based data and allows us to explore both “sides” of AI which is what makes my job so exciting. What I mean by this is the application of both…

Usage Insights: The 3 Keys to Software Monetization Innovation

INNOVATION - That’s a watchword for software suppliers and IoT companies. In the process of developing meaningful products, one particular aspect must be evaluated: how software is used. Some companies have effective programs for measuring and responding to this, while others struggle with establishing efficient plans. As consumption- and usage-based models grow, usage data plays an increasingly important role. Whether software is in the Cloud, on-prem, or embedded, gathering usage data about it is crucial. Without it,…

New Research from inRiver Identifies Top Reasons B2B Product Launches Fail Across Channels

Global report examines US, UK, Nordic, Benelux and DACH regions across industries to determine most common drivers of lost revenue, delayed launches, and customer dissatisfaction in B2B inRiver, a leading SaaS provider of product information management (PIM) solutions, released: How B2B Companies Solve Challenges of Revenue and Scale with Better Product Information. The third party research analyzes responses from more than 1,300 business decision makers across sectors including manufacturing, food and beverage,…

Harmonic Drives Connected Shopping Experience to Shop LC and The Jewelry Channel

Retail Giants to Deliver High-Quality, Low-Latency Video Streaming with Harmonic's VOS360 SaaS Today, video CX provider, Harmonic announced that Shop LC and The Jwelery Channel will use Harmonic solutions to power their OTT services for Shopping Experience. Shop LC  is an Austin, Texas-based online auction shopping network while The Jewelry Channel (TJC), U.K.-based sister company, leads in internet retailing of jewelry and lifestyle product. Using Harmonic's VOS®360 SaaS, Shop LC and TJC will be able to distribute live…

OpenText Core Experience Insights Delivers End-to-End Customer Journey Mapping for Data-driven Marketers

OpenText Provides Fresh Insights on Campaign Performance and Customer Sentiment OpenText, a global leader in Enterprise Information Management (EIM), launched OpenText Core Experience Insights, a SaaS application that provides marketing leaders full visibility over their customer's journey – from website interactions to email engagement, social media content and call center performance. Core Experience Insights is being premiered at Forrester CX SF 2019 on October 17-18 in San Francisco. "Modern, insight-driven…

Bain & Company and Ecosystems Announce a Strategic Partnership to Help Companies Deliver More Value to Their B2B Customers

Bain & Company and Ecosystems announce a global strategic partnership, combining Bain’s leading Business-to-Business (B2B) Elements of Value® research with Ecosystems’ robust Software-as-a-Service (SaaS) platform to help customers and their suppliers understand, measure and optimize the value in their relationships. “Delivering more value to customers versus your competitors is fundamental to success in competitive markets—slip behind in delivering value, and loss of revenue and market share is not far behind. Our…

Formstack Announces Online Document Generation Software, Formstack Documents

Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect information and put it to work, announces the launch of Formstack Documents. Formstack Documents is a comprehensive document generation and automation product built to help users streamline various paperwork processes. This product is a key component of Formstack’s workplace productivity platform, which also includes software for online forms, surveys, eSignatures and the recently announced Formstack Sync. Marketing…

PremFina’s Moira O’Connell Wins Mentor Award at Women in Insurance Summit 2019

PremFina Ltd ("PremFina"), the UK's sole provider of a proprietary premium insurance white label SaaS (Software-as-a-Service) to insurance brokers and underwriters, announces its Director of Client Services, Moira O'Connell as winner of the Mentor of The Year at the Insurance Business Women in Insurance Awards 2019. More than 950 nominations were received across five categories, which resulted in nine candidates being selected as finalists for the Mentor of The Year Award. Nevertheless, it was…

Ascent360 Announces New User Interface And Features For Customer Data Platform

Company Continues to Innovate CDP for B2C Marketers in Brand, Resort and Retail Segments Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, introduces additional functionality and a new user interface (UI) that makes the platform even more intuitive for marketers to build authentic relationships with prospects and customers. The Ascent360 CDP helps business-to-consumer (B2C) companies grow by providing a Software-as-a-Service (SaaS) solution, which consolidates disparate customer…

One Identity Named a Leader in the 2019 Gartner Magic Quadrant for Identity Governance and Administration

Recognized for its completeness of vision and ability to execute One Identity, a proven leader in identity management, announced that it has for the second consecutive year been named a Leader in the 2019 Gartner Magic Quadrant for Identity Governance and Administration. After an extensive evaluation process which included feedback from customers, Gartner recognized One Identity as a Leader for its completeness of vision and ability to execute. Marketing Technology News: Latest Rakuten Marketing Research Reveals…

Flexera Research Finds Improved Software Usage Insights Will Drive Next Era of Software Monetization

Consumption-based business models growing and product managers leaning increasingly on usage data to make strategic decisions Flexera, a demonstrated leader in software installation, open source software scanning, and software monetization, released the Flexera Monetization Monitor: Usage Management & Insights report. “Our research shows considerable growth of usage-based monetization models and high-performing product teams leveraging usage data to improve software and provide customers more value,” said Nicole…

Commvault Launches Metallic, a New SaaS Backup and Recovery Brand with an Enterprise-Class Foundation

Commvault, a recognized global enterprise software leader in the management of data across cloud and on-premises environments, launched Metallic, a new Commvault venture. Metallic delivers a new Software-as-a-Service (SaaS) portfolio that enables companies to affordably protect their on-premises, cloud-based and hybrid file and application data. Launching at Commvault GO 2019, Metallic is a fast, flexible, powerful SaaS solution aimed at the most popular application workloads with enterprise scalability that can be up and…

The Future of SaaS and Content Marketing in the Subscription Economy

In a latest report highlighting the growth of subscription economy, SaaS and IoT have achieved the highest level of subscription revenue growth since Q2 2017. The report also marks entry of Manufacturing, Telecommunications and Publishing industries. No two subscribers are same. They have different levels of interest in a product, and are more than willing to pay for their choice. Recommended: How Well Does Amazon's MarTech Understand Its Customers? SaaS Organizations Selling in the Subscription Economy Bring…

Growing Digital Following Set to Boost Investment in Women’s Sport by Almost 100%

Digital age driving women’s sport to the forefront as 84% of output uses social platforms Women’s sport has grown in prominence thanks to the rise of digital platforms and is now set to skyrocket. In fact, 94% of industry professionals are primed to increase investment in the creation, production and distribution of content, according to research from Imagen, the leading SaaS video management platform business. The survey of more than 300 senior sports industry executives found that this development is predominately…

ThousandEyes Recognized as Leading SaaS and Cloud Innovator with Two New Award Wins

Latest Accolades Highlight the Criticality of Internet Visibility and Intelligence for Digital Business Success ThousandEyes, the company that delivers visibility into the Internet and digital experiences, announced it has been named the Best Data-Driven SaaS Product in the 2019 SaaS Awards program for the second consecutive year, and Most Innovative Cloud Product or Service in the Computing 2019 Cloud Excellence Awards. “The impact the cloud and Internet are having on businesses today is undeniable, yet too many…

Newswire Responds to SaaS Pain Points With High-Touch, High-Tech Solution

The Ideal Solution for Small to Midsize Businesses, the Guided Tour Incorporates Powerful Software with an Experienced Team In an effort to distance itself from a typical SaaS offering, Newswire has reimagined the concept from the ground up. The Earned Media Advantage Guided Tour aims to help small and midsize businesses spot and create new opportunities to increase sales. By taking cues from other successful done-for-you services and applying similar principles, customers are encouraged to look at content management, as…

Engagio Named #1 Global Winner on Account-Based Marketing Vendor Matrix Released by Research In Action

Engagio earns highest Market Leader position among top 20 global vendors deduced from 1,500 manager surveys, analyst opinions, and vendor evaluations Engagio, the leader in B2B marketing engagement software, was named the No. 1 global winner on the Vendor Selection Matrix for Account-Based Marketing, SaaS and Software, released by Research In Action. Engagio ranked first on the matrix, among the Top 20 Global Vendors, primarily selected by the technology research company’s unique survey-based methodology for comparative…

Teamworks and INFLCR to Join Forces to Deliver a Unified Approach to Empowering Athletes

The companies to pioneer the most powerful suite of SaaS solutions available to athletes around the world Teamworks, the leading athlete engagement platform for collegiate and professional organizations, announced an investment in INFLCR, the premium social media content delivery platform in sports. Teamworks’ investment will create the infrastructure for INFLCR to continue its rapid growth in the athletics industry, from its Birmingham, Alabama, headquarters. INFLCR empowers athletes by providing valuable branding…

TenFour Boosts Customer Success Initiatives With Reputation.com

Reputation.com, provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, announced that TenFour, IT infrastructure provider, will use the Reputation.com online reputation management (ORM) platform to assess feedback from its corporate customers in real time, ultimately improving the customer experience and driving business growth. In the Feedback Economy, customers weigh in with their feedback on all aspects of a business, shaping brand perceptions and greatly…