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Formstack Announces Online Document Generation Software, Formstack Documents

Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect information and put it to work, announces the launch of Formstack Documents. Formstack Documents is a comprehensive document generation and automation product built to help users streamline various paperwork processes. This product is a key component of Formstack’s workplace productivity platform, which also includes software for online forms, surveys, eSignatures and the recently announced Formstack Sync. Marketing…

PremFina’s Moira O’Connell Wins Mentor Award at Women in Insurance Summit 2019

PremFina Ltd ("PremFina"), the UK's sole provider of a proprietary premium insurance white label SaaS (Software-as-a-Service) to insurance brokers and underwriters, announces its Director of Client Services, Moira O'Connell as winner of the Mentor of The Year at the Insurance Business Women in Insurance Awards 2019. More than 950 nominations were received across five categories, which resulted in nine candidates being selected as finalists for the Mentor of The Year Award. Nevertheless, it was…

Ascent360 Announces New User Interface And Features For Customer Data Platform

Company Continues to Innovate CDP for B2C Marketers in Brand, Resort and Retail Segments Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, introduces additional functionality and a new user interface (UI) that makes the platform even more intuitive for marketers to build authentic relationships with prospects and customers. The Ascent360 CDP helps business-to-consumer (B2C) companies grow by providing a Software-as-a-Service (SaaS) solution, which consolidates disparate customer…

One Identity Named a Leader in the 2019 Gartner Magic Quadrant for Identity Governance and Administration

Recognized for its completeness of vision and ability to execute One Identity, a proven leader in identity management, announced that it has for the second consecutive year been named a Leader in the 2019 Gartner Magic Quadrant for Identity Governance and Administration. After an extensive evaluation process which included feedback from customers, Gartner recognized One Identity as a Leader for its completeness of vision and ability to execute. Marketing Technology News: Latest Rakuten Marketing Research Reveals…

Flexera Research Finds Improved Software Usage Insights Will Drive Next Era of Software Monetization

Consumption-based business models growing and product managers leaning increasingly on usage data to make strategic decisions Flexera, a demonstrated leader in software installation, open source software scanning, and software monetization, released the Flexera Monetization Monitor: Usage Management & Insights report. “Our research shows considerable growth of usage-based monetization models and high-performing product teams leveraging usage data to improve software and provide customers more value,” said Nicole…

Commvault Launches Metallic, a New SaaS Backup and Recovery Brand with an Enterprise-Class Foundation

Commvault, a recognized global enterprise software leader in the management of data across cloud and on-premises environments, launched Metallic, a new Commvault venture. Metallic delivers a new Software-as-a-Service (SaaS) portfolio that enables companies to affordably protect their on-premises, cloud-based and hybrid file and application data. Launching at Commvault GO 2019, Metallic is a fast, flexible, powerful SaaS solution aimed at the most popular application workloads with enterprise scalability that can be up and…

The Future of SaaS and Content Marketing in the Subscription Economy

In a latest report highlighting the growth of subscription economy, SaaS and IoT have achieved the highest level of subscription revenue growth since Q2 2017. The report also marks entry of Manufacturing, Telecommunications and Publishing industries. No two subscribers are same. They have different levels of interest in a product, and are more than willing to pay for their choice. Recommended: How Well Does Amazon's MarTech Understand Its Customers? SaaS Organizations Selling in the Subscription Economy Bring…

Growing Digital Following Set to Boost Investment in Women’s Sport by Almost 100%

Digital age driving women’s sport to the forefront as 84% of output uses social platforms Women’s sport has grown in prominence thanks to the rise of digital platforms and is now set to skyrocket. In fact, 94% of industry professionals are primed to increase investment in the creation, production and distribution of content, according to research from Imagen, the leading SaaS video management platform business. The survey of more than 300 senior sports industry executives found that this development is predominately…

ThousandEyes Recognized as Leading SaaS and Cloud Innovator with Two New Award Wins

Latest Accolades Highlight the Criticality of Internet Visibility and Intelligence for Digital Business Success ThousandEyes, the company that delivers visibility into the Internet and digital experiences, announced it has been named the Best Data-Driven SaaS Product in the 2019 SaaS Awards program for the second consecutive year, and Most Innovative Cloud Product or Service in the Computing 2019 Cloud Excellence Awards. “The impact the cloud and Internet are having on businesses today is undeniable, yet too many…

Newswire Responds to SaaS Pain Points With High-Touch, High-Tech Solution

The Ideal Solution for Small to Midsize Businesses, the Guided Tour Incorporates Powerful Software with an Experienced Team In an effort to distance itself from a typical SaaS offering, Newswire has reimagined the concept from the ground up. The Earned Media Advantage Guided Tour aims to help small and midsize businesses spot and create new opportunities to increase sales. By taking cues from other successful done-for-you services and applying similar principles, customers are encouraged to look at content management, as…

Engagio Named #1 Global Winner on Account-Based Marketing Vendor Matrix Released by Research In Action

Engagio earns highest Market Leader position among top 20 global vendors deduced from 1,500 manager surveys, analyst opinions, and vendor evaluations Engagio, the leader in B2B marketing engagement software, was named the No. 1 global winner on the Vendor Selection Matrix for Account-Based Marketing, SaaS and Software, released by Research In Action. Engagio ranked first on the matrix, among the Top 20 Global Vendors, primarily selected by the technology research company’s unique survey-based methodology for comparative…

Teamworks and INFLCR to Join Forces to Deliver a Unified Approach to Empowering Athletes

The companies to pioneer the most powerful suite of SaaS solutions available to athletes around the world Teamworks, the leading athlete engagement platform for collegiate and professional organizations, announced an investment in INFLCR, the premium social media content delivery platform in sports. Teamworks’ investment will create the infrastructure for INFLCR to continue its rapid growth in the athletics industry, from its Birmingham, Alabama, headquarters. INFLCR empowers athletes by providing valuable branding…

TenFour Boosts Customer Success Initiatives With Reputation.com

Reputation.com, provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, announced that TenFour, IT infrastructure provider, will use the Reputation.com online reputation management (ORM) platform to assess feedback from its corporate customers in real time, ultimately improving the customer experience and driving business growth. In the Feedback Economy, customers weigh in with their feedback on all aspects of a business, shaping brand perceptions and greatly…

TechBytes with Mike Palmer, Chief Product Officer at Druva

Tell us about your interaction with smart technologies like AI and Cloud-based Ops platforms. The use of smart technologies is built on a foundation of clean, curated data that’s easily accessible to inform its outputs. Our goal at Druva is to transform backup data into an asset, making it more open and accessible so customers can streamline governance, improve cyber resiliency and gain critical insights to uncover opportunities and expedite decision making. By centralizing your backups with Druva, enterprises can…

Cronofy Releases Customizable UI Elements to Embed Scheduling in all SaaS Applications

Scheduling technology experts Cronofy have released customizable UI Elements to complement their existing offering of calendar and scheduling APIs. With this new set of products software providers can save considerable time on both back-end and front-end development. The customizable UI Elements can be embedded into existing applications and websites to offer seamless scheduling experiences. This represents a further step in Cronofy's overarching mission to save businesses, teams, and individuals time. Marketing…

Time to Modernize Direct Mail to Boost Multi-Channel Marketing Success

Survey Says: Modernize Direct Mail to Boost Marketing Success -- Offline and Online In a world where Internet marvels are commonplace and “digital fatigue” is soaring, brands struggle to differentiate their marketing. To break through the noise, new research suggests that the technique with unique potential to boost ROI across channels isn’t the latest trending social network, but a tried-and-true workhorse: direct mail. Sending postcards, letters, and even swag -- branded promotional merchandise -- to build deeper…

TechBytes with Jamie Bertasi Chief Operations Officer at Totango

Tell us about the benefits you and SAP are offering jointly to your customers? SAP has always been focused on helping their customers innovate and achieve optimal business results. The company clearly believes in empowering every person across an organization with data so they can do their job better and improve their performance with the customer. Totango’s relationship with SAP reinforces both companies’ mutual commitment to ensure our customers’ customers are successful by delivering on the value of experience,…

Kustomer Introduces KustomerIQ, Bringing AI and Machine Learning to Enterprise Customer Service

Kustomer, the SaaS platform that is reimagining enterprise customer service, introduced KustomerIQ, embedding Artificial Intelligence and Machine Learning across the Kustomer platform to enhance the customer service experience of companies competing in today’s on-demand world. KustomerIQ uniquely integrates Machine Learning models and other advanced AI capabilities with the Kustomer platform’s powerful data, workflow, and rules engines to enable companies to provide smarter, automated customer experiences that are more…

ZoomInfo Expands Marketing Suite with Launch of ‘FormComplete’ to Empower Marketers with Intelligent Data for Maximum Website and Campaign…

Leading go-to-market platform instantly populates website visitor data to limit form fields, decrease abandonment, and accelerate lead capture and conversions to drive powerful B2B marketing campaigns ZoomInfo, the global leader in Go-To-Market (GTM) intelligence solutions, today announced the launch of new marketing solution FormComplete as the company continues broadening its platform capabilities to empower sales and marketing professionals. FormComplete leverages ZoomInfo’s market-leading database of over 150 million…

Seismic Named a Market Leader in Research in Action’s Vendor Selection Matrix – Sales Engagement Management SaaS And Software:…

Report recognizes Seismic with the best price versus value ratio and overall global winner, highlighting its strong acquisition and expansion strategy Seismic, the recognized leader in sales and marketing enablement, announced its leadership position in Research in Action's Vendor Selection Matrix - Sales Engagement Management SaaS And Software: The Top 20 Global Vendors 2019. Seismic was found to be superior to other vendors that were evaluated, due to its product innovation underpinned by plans to substantially grow its…