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German Enterprises Embrace the Public Cloud

ISG Provider Lens report finds German companies running CRM, ERP and other systems in the cloud Enterprises in Germany are flocking to public cloud services as a way to help them analyze a growing volume of consumer data, according to a new report published by Information Services Group, a leading global technology research and advisory firm. The 2019 ISG Provider Lens™ Public Cloud – Solutions & Service Partners Report for Germany sees companies there using the public cloud in tandem with customer relationship…

Black Pearl Mail Brings Smart Email Management to SYNNEX Customers and Channel Partners

New Agreement Amplifies the Efficiency and Power of Email Management Black Pearl Mail, a software-as-a-service (SaaS) product that helps companies increase their brand awareness and grow revenue, announces an agreement with SYNNEX Corporation, a leading business process services company, to improve business outcomes by offering Black Pearl Mail to new and existing Office 365 and G Suite customers. “SYNNEX is dedicated to helping businesses find solutions to their challenges and to work smarter and more effectively,”…

Zuora Recognized as a Leader in “SaaS Billing Solutions” Report by Independent Research Firm

Company Top Ranked in Current Offering and Market Presence Categories Zuora, Inc., the leading cloud-based subscription management platform provider, announced that it was cited as a leader by Forrester in “The Forrester Wave: SaaS Billing Solutions, Q4 2019” report (Forrester Research, Inc., November 20, 2019, Lily Varon). Among the nine vendors evaluated, Zuora was ranked highest in both Current Offering and Market Presence categories. Forrester writes, “Zuora stands out for its thought leadership and varied customer…

EX.CO Launches SaaS Content Marketing Platform For Businesses

The Company, Under a New Name, Unveils Premium Version of Its Popular Technology, Empowering All Businesses to Create Their Best Performing Content Playbuzz, the world’s leading platform for engaging content, announced the launch of a subscription-based content marketing platform, available to businesses worldwide, as well as a new company name – EX.CO. To date, more than 20,000 publishers and brands have been using the company’s technology, which will now include enhanced, premium features such as creation templates,…

TechBytes with Jody Spusta, COO, Provider Market at Welltok

Could you tell us about your role and journey into Technology? I have been working in CRM Healthcare Marketing, Sales and Client Strategy my whole career, with nearly two decades of experience in Account and Client Relationship Management. I helped start Tea Leaves Health in 2011 to address a gap in the market for a Customer Relationship Management platform (CRM) designed to address the unique needs in Healthcare – acquiring and retaining high-value patients. We also created the industry’s leading Physician…

ASG Acquires GatherUp, Expanding ASG MarTech’s Reach in Reviews and Customer Experience

ASG and its family of companies, a fast-growing software business that buys, builds, and operates market-leading vertical SaaS companies, announced the acquisition of GatherUp, a customer experience and online review engine that enables insights and empowers marketing. GatherUp will join ASG MarTech, a robust group of seven marketing technology businesses, including Grade.us, expanding ASG MarTech’s reviews and reputation management business. GatherUp’s success recently landed them on the INC 5000 fastest growing private…

inRiver for Salesforce Commerce B2B Available on Salesforce AppExchange

inRiver, a leading provider of SaaS-based product information management (PIM) solutions, today announced it is now available on Salesforce AppExchange to help businesses unite product details with customer connections, throughout their entire commerce journey. The commerce landscape is evolving to adapt to buyer demands. Organizations are leveraging inRiver for Salesforce Commerce B2B to better maximize customer relationships by clearly tracking and monetizing them to turn browsing behaviors into buying patterns.…

Freshworks Secures $150 Million Funding Round, Led by Sequoia, CapitalG and Accel at $3.5 Billion Market Valuation

New Customer-for-Life Cloud Aggregates Data Across Silos to Improve Customer Engagement from First Touch to Latest Interaction Freshworks Inc., the customer engagement software company, announced the signing of definitive agreements for a $150 million series H round of funding at a post-financing valuation of $3.5 billion. The round was led by existing investors Sequoia Capital, CapitalG, and Freshworks' first investor, Accel. The capital will be used to further Freshworks' worldwide expansion as well as accelerate…

Uploadcare Closes $1.7 Million in New Funding to Disrupt Content Delivery Market

Co-Led by Vendep Capital and Runa Capital, Who Previously Invested in NGINX, New Funding Round Includes Acquisition of Blinkloader to Fuel Uploadcare's Growth Plans and Product Roadmap Uploadcare, an end-to-end cloud platform disrupting the traditional Content Delivery Network (CDN) market through its Bi-Directional technology, announced that it has secured $1.7 million in new funding. The round is co-led by Runa Capital and Vendep Capital, who will join existing investors Vaizra Capital and LVL1 Group. Proceeds will be…

HighRadius Expands EMEA Presence, Opens New Office in Amsterdam

Expansion driven by increasing demand throughout the European Market HighRadius Corporation, a fintech enterprise Software-as-a-Service (SaaS) company specializing in automating the order-to-cash and treasury management processes, announced the opening of their Amsterdam office in the Netherlands to accelerate growth in EMEA. In just three years after opening its London office, HighRadius has achieved exceptional customer growth in Europe registering a 400% increase in bookings. The Amsterdam office would continue to fuel…

MarTech Interview with Todd Goldman, VP of Marketing at Infoworks

"Volume of data is important, but it is more important to be able to add new analytics use cases quickly" Could you tell us about your journey into Marketing Technologies and how you started at Infoworks? I was trained as Engineer years ago but was curious about how the product feature sets were defined so I moved into Product Management. I liked talking to customers and doing public speaking so I moved into Product Marketing and from there, things just evolved as I moved into more executive-level positions. I joined…

OpenText Delivers a Flexible Path to the Cloud, Enhanced Security and Compliance and Visibility into Supply Chain Risk

New Release Responds to Enterprise and Government Demands with Updates to Market-Leading EIM Portfolio OpenText, a global leader in Enterprise Information Management (EIM), announced its latest technology update, with innovations across its entire portfolio. This release further improves the capture, governance, exchange and use of information to drive productivity, growth and a lasting competitive advantage. "OpenText builds the world's most impressive and compelling EIM platform, designed to help companies gain the…

Workato Secures $70 Million in Series C Funding to Further Accelerate its Leadership in Enterprise Automation

Workato, the leading and fastest-growing enterprise automation platform, announced it has secured $70 million in Series C funding led by Redpoint Ventures with participation from Norwest Venture Partners, Geodesic Capital, and existing investors Battery Ventures and Storm Ventures. This brings the total investment in Workato to $111 million with support from several of the largest SaaS companies, including Salesforce, ServiceNow, and Workday, which participated in previous funding rounds. With the explosion in SaaS,…

The Blurring Lines Between B2B and B2C

B2B used to be a boring software category. When the rise of affordable Cloud Computing dropped the cost of starting a new company, that changed — innovation took place in every sphere of business and we all ended up with a set of amazingly powerful tools to work better together. Now a new wave of change is happening. B2B companies are adapting their Sales, Marketing and Product playbooks with techniques that were formerly found only in the consumer space. This creativity is necessary now, because of the rise in remote…

Netcore Acquires Boxx.ai, Enables Brands to Re-Invent Customer Experience with Personalisation at Scale

Netcore Smartech Now Becomes Asia’s Largest Multi-Channel Marketing Automation Platform with AI-Powered Personalisation and Recommendation Capabilities Netcore Solutions, a pioneer in SaaS-based Multi-Channel Marketing Automation and Communications, has acquired a Bangalore-based AI startup, Boxx.ai. Netcore Smartech will now further empower digital brands to deliver truly Omni-channel Personalized Experience at Scale for every individual across all the Digital Touchpoints such as Websites, Mobile Apps, Email, and Social…

Volly CRM Recognized by Leading Tech Publication

Volly, an industry-leading provider of SaaS-based Marketing Automation, CRM and POS solutions for banks and mortgage companies, was recognized by MyTechMag as one of the most promising CRM solution providers for 2019. MyTechMag’s top-10 list identifies the CRM providers “who have the capability to transform organizations with their best-of-breed solutions.” The technology-focused publication targets the business world’s leading decision-makers and influential executives. Marketing Technology News: TTEC to Celebrate…

TechBytes with Sylvain Grande, SVP, Product at Shutterstock

Could you tell us about your role and the team/technology you handle at Shutterstock? I’m the SVP of Product and UX at Shutterstock. I oversee the company's product and user experience/product design functions with a focus on enhancing the customer experience across all of our products and customer channels. What is the idea behind launching ‘Smart Brief’?  After analyzing hundreds of briefs and client interviews, the Smart Brief was designed to simplify the briefing process and increase the quality of briefs by…

TechBytes with Paul H. Müller, Co-Founder and CTO at Adjust

Could you tell us about your role and journey into Technology? I’m the CTO and Co-founder of Adjust, the industry leader in Mobile Measurement, Fraud Prevention and Cybersecurity. We’re a global SaaS company helping other companies, from large brands to startups, make their Marketing simpler, smarter and more secure. I’m responsible for building and scaling our platform, and overseeing a great team of Developers, Engineers, Data Analysts and Fraud Specialists based in our 15 offices all over the world. My role as a…

Botify Named “Innovative Marketing Technology” Winner by Fast-Track & Dentsu, Inc. to Support the Growth of Brands in Japan

Fast-Track, accelerator of European startups in the Asia-Pacific region, and Dentsu. Inc, the leading communications group in Japan, have chosen Botify as the winner of their Innovative Marketing Technology award to help drive the development and growth of Dentsu Inc.'s clients and partners through the Dentsu Innovation Initiative (DII). After several months in search of the best French startups in the fields of Data, EduTech, Content Marketing, e-Commerce, and Blockchain, Fast-Track and Dentsu Inc. chose Botify as the…

Sitecore Unveils SaaS Strategy, Announces Updates to Experience Platform and Content Hub

Today, Sitecore, the global leader in digital experience management software, unveiled its SaaS vision and timeline and several product enhancements to support the path to SaaS. The new SaaS offering will reinvent the entire experience of delivering, building with, and using Sitecore software, by offering a modern, intuitive, and extensible platform that is easy to get up and running and maintain over the long term. Updates to existing offerings announced today, including Sitecore Experience PlatformTM 9.3 and Sitecore…