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Newswire Responds to SaaS Pain Points With High-Touch, High-Tech Solution

The Ideal Solution for Small to Midsize Businesses, the Guided Tour Incorporates Powerful Software with an Experienced Team In an effort to distance itself from a typical SaaS offering, Newswire has reimagined the concept from the ground up. The Earned Media Advantage Guided Tour aims to help small and midsize businesses spot and create new opportunities to increase sales. By taking cues from other successful done-for-you services and applying similar principles, customers are encouraged to look at content management, as…

Engagio Named #1 Global Winner on Account-Based Marketing Vendor Matrix Released by Research In Action

Engagio earns highest Market Leader position among top 20 global vendors deduced from 1,500 manager surveys, analyst opinions, and vendor evaluations Engagio, the leader in B2B marketing engagement software, was named the No. 1 global winner on the Vendor Selection Matrix for Account-Based Marketing, SaaS and Software, released by Research In Action. Engagio ranked first on the matrix, among the Top 20 Global Vendors, primarily selected by the technology research company’s unique survey-based methodology for comparative…

Teamworks and INFLCR to Join Forces to Deliver a Unified Approach to Empowering Athletes

The companies to pioneer the most powerful suite of SaaS solutions available to athletes around the world Teamworks, the leading athlete engagement platform for collegiate and professional organizations, announced an investment in INFLCR, the premium social media content delivery platform in sports. Teamworks’ investment will create the infrastructure for INFLCR to continue its rapid growth in the athletics industry, from its Birmingham, Alabama, headquarters. INFLCR empowers athletes by providing valuable branding…

TenFour Boosts Customer Success Initiatives With Reputation.com

Reputation.com, provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, announced that TenFour, IT infrastructure provider, will use the Reputation.com online reputation management (ORM) platform to assess feedback from its corporate customers in real time, ultimately improving the customer experience and driving business growth. In the Feedback Economy, customers weigh in with their feedback on all aspects of a business, shaping brand perceptions and greatly…

TechBytes with Mike Palmer, Chief Product Officer at Druva

Tell us about your interaction with smart technologies like AI and Cloud-based Ops platforms. The use of smart technologies is built on a foundation of clean, curated data that’s easily accessible to inform its outputs. Our goal at Druva is to transform backup data into an asset, making it more open and accessible so customers can streamline governance, improve cyber resiliency and gain critical insights to uncover opportunities and expedite decision making. By centralizing your backups with Druva, enterprises can…

Cronofy Releases Customizable UI Elements to Embed Scheduling in all SaaS Applications

Scheduling technology experts Cronofy have released customizable UI Elements to complement their existing offering of calendar and scheduling APIs. With this new set of products software providers can save considerable time on both back-end and front-end development. The customizable UI Elements can be embedded into existing applications and websites to offer seamless scheduling experiences. This represents a further step in Cronofy's overarching mission to save businesses, teams, and individuals time. Marketing…

Time to Modernize Direct Mail to Boost Multi-Channel Marketing Success

Survey Says: Modernize Direct Mail to Boost Marketing Success -- Offline and Online In a world where Internet marvels are commonplace and “digital fatigue” is soaring, brands struggle to differentiate their marketing. To break through the noise, new research suggests that the technique with unique potential to boost ROI across channels isn’t the latest trending social network, but a tried-and-true workhorse: direct mail. Sending postcards, letters, and even swag -- branded promotional merchandise -- to build deeper…

TechBytes with Jamie Bertasi Chief Operations Officer at Totango

Tell us about the benefits you and SAP are offering jointly to your customers? SAP has always been focused on helping their customers innovate and achieve optimal business results. The company clearly believes in empowering every person across an organization with data so they can do their job better and improve their performance with the customer. Totango’s relationship with SAP reinforces both companies’ mutual commitment to ensure our customers’ customers are successful by delivering on the value of experience,…

Kustomer Introduces KustomerIQ, Bringing AI and Machine Learning to Enterprise Customer Service

Kustomer, the SaaS platform that is reimagining enterprise customer service, introduced KustomerIQ, embedding Artificial Intelligence and Machine Learning across the Kustomer platform to enhance the customer service experience of companies competing in today’s on-demand world. KustomerIQ uniquely integrates Machine Learning models and other advanced AI capabilities with the Kustomer platform’s powerful data, workflow, and rules engines to enable companies to provide smarter, automated customer experiences that are more…

ZoomInfo Expands Marketing Suite with Launch of ‘FormComplete’ to Empower Marketers with Intelligent Data for Maximum Website and Campaign…

Leading go-to-market platform instantly populates website visitor data to limit form fields, decrease abandonment, and accelerate lead capture and conversions to drive powerful B2B marketing campaigns ZoomInfo, the global leader in Go-To-Market (GTM) intelligence solutions, today announced the launch of new marketing solution FormComplete as the company continues broadening its platform capabilities to empower sales and marketing professionals. FormComplete leverages ZoomInfo’s market-leading database of over 150 million…

Seismic Named a Market Leader in Research in Action’s Vendor Selection Matrix – Sales Engagement Management SaaS And Software:…

Report recognizes Seismic with the best price versus value ratio and overall global winner, highlighting its strong acquisition and expansion strategy Seismic, the recognized leader in sales and marketing enablement, announced its leadership position in Research in Action's Vendor Selection Matrix - Sales Engagement Management SaaS And Software: The Top 20 Global Vendors 2019. Seismic was found to be superior to other vendors that were evaluated, due to its product innovation underpinned by plans to substantially grow its…

SocketLabs Names Keith Hontz as CEO

Former SAP executive to lead next phase of growth SocketLabs, the industry leader in high-volume email delivery offered in both SaaS and on-premise deployments, today announced the appointment of Keith Hontz as its Chief Executive Officer to lead the next phase of business growth and market expansion. He will take the helm of SocketLabs effective today and will work closely with company founder John Alessi, who will remain with the company acting in a strategic advisory capacity.  In his initial 100 days as the company's…

Bigtincan Acquires XINN, Adding the Leader in Real Time Document Automation to Its Sales Enablement Automation Platform

The sales enablement leader adds intelligent data driven document automation Bigtincan, the global leader in sales enablement automation, announced the acquisition of Xinnovation, Inc. (XINN) the maker of the XINN SaaS platform that delivers intelligent data-driven document automation and enhanced presentation experiences for global leading enterprise customers, adding to Bigtincan’s existing leadership in sales enablement and adding specific expansion into financial services. Bigtincan provides organizations with a…

$10.2 Million Funding and Tag of Explainable AI Engine: How Fiddler Labs Sees the Enterprise Market

Fiddler Labs has become the latest champion to plug the gap in Explainable AI. The Explainable AI engine announced raising $10.2 million in Series A funding this week. Fiddler currently helps enterprise customers “unlock the mysteries of black-box AI to better understand why these platforms make the decisions they do.” With this funding, the company takes its total financing to $13.2 million since inception in October 2018. Also Read: MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow Fiddle Labs is…

Sinch Strengthens SaaS Offering with myElefant Acquisition

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, has entered into a definitive agreement to acquire myElefant SAS for an upfront cash consideration of EUR 18.5 million with an additional cash earnout of up to EUR 3 million within two years if certain gross profit targets are met. Founded in Paris in 2010, myElefant has built a cloud-based software platform for mobile engagement using rich, interactive messaging. Its low-code design tools let businesses create immersive media…

MarTech Interview with Erik Archer Smith, Marketing Director of Data at Treasure Data

"Marketers will have to get creative to create interesting experiences that customers are willing to engage with in exchange for personal data." Tell us how technology became your career. What inspired you to join Treasure Data*? I like to joke that I’m either “the oldest millennial” or “the youngest Gen X” because I was born in 1980, but got my first computer when I was 6 and grew up as a “digital native” back when we were just called “nerds.” From there I’ve always been an “early adopter” of technology and paid my way…

What Is AI Marketing and How It Impacts SaaS Cloud Industry?

AI Marketing is a combination of AI principles and applications directly applied to Marketing concepts to target, acquire and retain customers. In a short span of time, Artificial Intelligence and Machine Learning (AI ML) have become the central marketable assets for SaaS and Cloud businesses. "Technology Maturity" of the organizations which are already offering and leveraging AI ML and data infrastructure in the Cloud range from start-ups, to innovators and pioneers, to leaders and trend-setters. The worldwide…

MarTech Interview with Chris Johnston, Founder and CEO at Adoreboard

"The development of AI and NLP starting to understand more how people think and act is really exciting." Tell us about your interaction with smart technologies like AI and Cloud-based computing platforms. As a consumer of technology, I see how smart technologies and Cloud-based computing platforms are being used every day. When I see predictive suggestions on email or simple courtesies coming through on the next actions such as our CRM or other tools that we're using I can see the real power and I think there are three key…

Cleanshelf 2019 SaaS Trends Report: Enterprises Waste Up to 30% of Annual SaaS Spend

New research shows SaaS spend per employee is topping $13K annually. U.S. enterprises with 800 employees spend $15 Million on SaaS to power their business. Of that spend, up to 30% is wasted, in part due to the complexities of SaaS pricing and the lack of control over the growing SaaS stack Cleanshelf, the leading SaaS spend optimization solution just published its annual The State of Business' SaaS Spend infographic which finds that the role of SaaS in organizations continues to rise. SaaS spend per employee has increased…

Aspera’s Cloud Solution Prevents Cost Overruns and Optimizes SaaS Subscriptions

LicenseControl for Cloud includes Adobe Creative Cloud support to manage all essential SaaS vendors Aspera, the industry-leading provider of Software Asset Management solutions, announced the latest release of LicenseControl for Cloud, a powerful platform for managing all SaaS vendors together, knowing their data, and saving on licensing costs. LicenseControl automatically recommends how to control increasing IT costs while finding the best SaaS subscriptions for every user.  The ITAM Review reports,…