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Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Sincro (Social Media), Mediafly (Sales enablement), Salesforce (CRM), Mitto (Unified Communication), and Avalara (E-commerce). Sincro Announces Automotive Partnership with Facebook Sincro, an Ansira company, and Facebook announced a partnership that introduces Sincro as an automotive vendor on Facebook’s partner integrations platform to offer vehicle catalogs to auto dealers. As a…

Nuxeo Content Cloud Validated With Amazon S3 Object Lock For SEC Rule 17a-4(F)

The partnership offers enhanced security and compliance to Talkdesk customers and partners worldwide Nuxeo Pushes Industry Forward With Content Services Platform Validated With Amazon s3 Object Lock Storage Nuxeo, a cloud-native Content Services Platform (CSP), announced that Nuxeo Content Cloud, the company’s Software-as-a-Service (SaaS) offering, has validated its compliance with the electronic records requirements of Securities Exchange Commission (SEC) Rule 17a-4(f) with Amazon Simple Storage Service (Amazon S3)…

BigCommerce Launches Page Builder, Simplifying Creation of Differentiated Online Shopping Experiences

Drag-and-drop visual editor enables code-free page design functionality across ecommerce storefront BigCommerce, a leading open SaaS commerce platform for fast-growing and established brands, announced the release of Page Builder, an intuitive, drag-and-drop visual design tool that empowers merchants to quickly build differentiated shopping experiences across their online storefront. Now natively available to BigCommerce merchants across all plan types, Page Builder simplifies a brand’s ability to quickly build new and…

BigCommerce Unveils Page Builder, Empowering Brands to Easily Create Next Generation Shopping Experiences

BigCommerce, a leading open SaaS commerce platform for fast-growing and established brands, today announced the release of Page Builder, an intuitive, drag-and-drop visual design tool that empowers merchants to quickly build differentiated shopping experiences across their online storefront. Now natively available to BigCommerce merchants across all plan types, Page Builder simplifies a brand’s ability to quickly build new and edit existing pages with drag-and-drop blocks of content called widgets—including individual…

Content Management Software Company Content Catalyst Announces New Brand Identity and Website

New branding reflects the company’s mission to become the first-choice content workflow system for analysts Content Catalyst Ltd, a privately owned software company based in Leeds, announces a rebrand and unveiling of a new corporate website focused on content delivery and management solutions for market analysts and business information providers. “By becoming Content Catalyst, we not only retain over 17 years of history and reputation, but we also move forward to ensure we succeed in our mission of building great…

Banzai Launches New Partner Marketing Solution for Webinars and Events

Banzai Reach for Partners helps companies like Adobe, Facebook, and ServiceNow generate more partner leads through webinars and events Banzai, a leading SaaS marketing automation provider, today released Banzai Reach for Partners. This product enables partner marketing teams to support their partners in creating more successful webinars and events. Marketing Technology News: CSG Extends Relationship With Mediacom Communications Through 2025 Banzai Reach for Partners introduces a range of partner marketing tools to…

Avalara Expands Partnership with BigCommerce

Avalara, Inc., a leading provider of cloud-based tax compliance automation for businesses of all sizes, announced that it has expanded its partnership with BigCommerce, a leading open SaaS ecommerce platforms for fast-growing and established brands. With the new agreement, Avalara is the preferred partner providing BigCommerce customers with a portfolio of solutions to solve their tax compliance needs. The expanded partnership will provide all BigCommerce customers with access to new Avalara products, as well as Avalara’s…

Social Media Link, Leader in Community Powered Marketing, Announces Rebrand to Vesta

Company reinforces investment in signature technology to continue driving market innovation, consumer engagement, and growth for brands Social Media Link, the leader in Community Powered Marketing, announced it has officially changed its name to that of its premier Martech solution, Vesta. With an intuitive SaaS platform that elevates a brand's digital presence, delivers predictive insights, and transforms consumers into lasting brand advocates, the Vesta brand represents the future of marketing, and the future of the…

Martech Startup Transformania Expands Management Team with Chief Operating Officer

Former Tracx CEO and Vocus executive Darren Stewart will manage worldwide product roadmap for SaaS products that boost email marketing campaign performance Marketing technology startup Transformania LLC announced the appointment of veteran tech executive Darren Stewart as its Chief Operating Officer. Most recently, Stewart was CEO of Bethesda, Maryland-based Tracx, Inc. and was previously SVP of Professional Services at Vocus, Inc. in Beltsville, Maryland. Marketing Technology News: Club Vita Appoints Jennifer Haid CEO…

Attentive Launches Technology Partnership Program

The program is designed to expand technical partnerships and build integrations that provide Attentive’s customers with enhanced abilities to connect with their e-commerce platform, CRM, ESP, and more Attentive, the personalized mobile messaging SaaS platform for brands and organizations, announced the official launch of its new Technology Partnership Program. This program is designed to expand technical partnerships and build integrations that provide Attentive’s customers with enhanced abilities to connect with their…

Lifesize and Serenova Announce United Corporate Brand and New Executive Leaders

B2B SaaS veterans Josh Kivenko and Rick Froehlich join Lifesize executive team to lead global go-to-market strategy for unified cloud communications company Lifesize, a global innovator of immersive enterprise communication solutions, and Serenova, a leading contact center-as-a-service (CCaaS) provider, announced they will operate under the Lifesize brand, effective immediately. The unified company name is part of a rebrand initiative stemming from the companies’ previously announced merger and long-term strategy to serve…

Pipedrive Appoints Industry Veteran Raj Sabhlok as CEO

After garnering 90,000 customers profitably, Pipedrive plans for next phase of growth by challenging the CRM status quo Pipedrive, the leading Customer Relationship Management (CRM) platform for sales teams, today announced that Raj Sabhlok, former President of SaaS business application provider Zoho, has joined the company as CEO. Sabhlok brings more than 20 years of experience in technology and leadership to Pipedrive, which is celebrating its tenth anniversary this year. Sabhlok succeeds current CEO and co-founder Timo…

Airship Appoints Bernardo de Albergaria as Chief Commercial Officer

Global marketing expert and technology veteran de Albergaria joins Airship’s executive team Customer engagement company Airship announced Bernardo de Albergaria has joined its executive leadership team as chief commercial officer. In this role, de Albergaria will lead global marketing, sales and partner organizations, driving Airship’s go-to-market strategies and execution with responsibility for overall global growth. He will report directly to CEO and president Brett Caine. Marketing Technology News: Zoomin Named a…

Zepl Integrates Snowflake 2.6 Spark Connector to Accelerate and Simplify Data Science at Scale

Integration highlights strengthening of partnership and growing customer momentum Zepl, the data science platform built for your cloud data warehouse, announced that it has deepened its technical integration with Snowflake by utilizing Snowflake's 2.6 Spark Connector in Zepl's SaaS product. This new integration dramatically improves performance when accessing data for analysis and minimizes costs. Marketing Technology News: Talkdesk Propels Palmer Johnson Power Systems Customer Service With Cloud Contact Center…

Perry Wallack Joins Assembly’s Board

Assembly, an e-commerce technology company, announced the appointment of Perry Wallack, co-founder and former CFO of Cornerstone OnDemand, to its Board of Directors. Wallack, who retired from his role as Cornerstone's chief financial officer in 2016, held the position since the company's inception in 1999. Wallack also serves, or has served, on the boards of several SaaS companies, including Kareo, Procore, Tapin2 and TigerConnect. "We are honored to have Perry join our board of directors. His background in successfully…

SafeBreach Adds Chief Revenue Officer to Drive Growth, Strategy and Expansion

SafeBreach, provider of the leading Breach and Attack Simulation (BAS) platform to validate security controls, visualize security risk and prioritize remediations, announced that Ken Smith has joined the company as Chief Revenue Officer. Smith has 25+ years of experience as a sales and revenue leader at both fast growing start-up companies (Lithium, Alfresco) and publicly traded technology companies (Fireeye, Adobe, EMC). Marketing Technology News: The Association of State and Territorial Health Officials Chooses…

Vision Critical Appoints Steve Winter to Board of Directors

Vision Critical, a continuous customer insights solution provider in the Customer Experience Management (CXM) space, today announced it has appointed Steve Winter to its Board of Directors effective, June 3, 2020. A strategic global business software executive with more than 30 years of experience, Winter is Chief Revenue Officer at Coupa Software, a global SaaS leader in Business Spend Management. He is also a member of the Board of Directors for Ziosk. Marketing Technology News: Leading Contextual Advertising Company…

Unbounce Secures $52 Million to Give Small Businesses an AI-Powered Edge

Bootstrapped since inception, the Canadian SaaS platform closes its first major funding in order to scale its conversion intelligence strategy Unbounce, the global leader in landing page and conversion optimization software, announced the closing of its first major funding, a $52 million CAD funding round led by Denver-based private equity firm, Crest Rock Partners. The company also announced today that current Chief Revenue Officer, Felicia Bochicchio, has been appointed to the position of company President. Steve Johnson…

Ping Identity Workforce Identity Solutions Now Available in AWS Marketplace

Availability Simplifies Procurement of Ping Identity’s Workforce Solutions for Amazon Web Services Customers to Accelerate Digital Transformation Ping Identity, the Intelligent Identity solution for the enterprise, today announced the availability of its Workforce Identity Solutions in AWS Marketplace. These cloud-ready solutions enable enterprises to secure remote work and boost employee productivity by providing the ability to easily extend access across Software-as-a-Service (SaaS), legacy applications, cloud…

Outreach Closes $50 Million Round Hires Melissa Fisher as CFO

The leading sales engagement platform increases valuation and expands product investments; welcomes experienced SaaS CFO to the company Outreach, the largest sales engagement platform with industry-leading usage announced today it has closed a $50 million funding round. This new round of funding comes at a time when funding has been more difficult to come by and many startups are experiencing challenges fundraising. Outreach remains the only unicorn in the rapidly growing sales engagement category. "The pandemic has…