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Ways to Play the SaaS Game of Price Is Right

The longest-running American TV game show host Bob Barker once said, "You can't fool television viewers with dancing girls and flashing lights.” The same mindset goes with prospects. The smoke and mirrors show won’t get you far when potential customers decide on who to pick when they come down to price. This is the fork in the road for every software company ready to sell their service or product. With the goal of getting on the right path to revenue, SaaS organizations are often thrown into a debacle of what pricing model…

The Ad Industry’s Focus on Scale Has Ignored Small Businesses

Today’s Advertising and Marketing industry model is focused on serving large enterprises. But with small- and medium-sized businesses (SMBs) making up 99% of all private sector businesses in the US, this model neglects companies that need support the most. This is where a SaaS (software as a service) business model really shines: with a subscription model, SMBs can access enterprise-grade solutions in a very cost-effective manner. The subscription model provides much more transparency into the fees associated with…

bpm’online’s CEO Katherine Kostereva Among Top 50 SaaS CEOs of 2019

Bpm'online, a global business software company leading in the space of low-code, process automation and CRM, today announced that its CEO and Managing Partner, Katherine Kostereva, has been named one of the Top 50 SaaS CEOs of 2019. For the second consecutive year, The Software Report recognizes Katherine Kostereva as one of the exceptional CEOs, selected based on nomination submissions from colleagues, peers and other software industry participants. Recommended: bpm'online Academy Introduces All-New Training Formats to…

Actifio GO Expands to Copy Data Management-as-a-Service Offering Now Available on Google Cloud Platform Marketplace

One of the First SaaS Offerings to Perform Backup, DR, Database Cloning for Both On-Premises & Multi-Cloud Workloads on Google Cloud Platform Actifio, a pioneer of multi-cloud copy data management software, announced the expansion of its Actifio GO offering to full Copy Data Management-as-a-Service on Google Cloud Platform (GCP) Marketplace. Actifio GO for GCP is a Software-a-a-Service (SaaS) offering, first announced in April as a backup-as-a-service offering. Now, it enables enterprises to consume backup, disaster…

Pricefx Makes Rapid Strides Amidst Growing Demand for a True Cloud-Native Pricing Platform

Company inked 12 new customers in Q2 across retail, CPG, energy, manufacturing and technology industries Pricefx, the global leader in cloud pricing software, announced another quarter of spectacular growth during its fiscal second quarter ending June 30. The company delivered 134% year-over-year revenue growth, with annual recurring revenue (ARR) increasing by 90%. The impressive numbers validate the acceptance of Pricefx’s leading price optimization and management platform by global enterprises. The company signed 12…

TechBytes with Parth Mukherjee, Head of Product Marketing at Chorus.ai

Tell us about your role and the team/technology at Chorus.ai Chorus.ai is the leading Conversation Intelligence Platform which identifies and helps teams replicate the performance of top-performing reps by analyzing their Sales meetings. These insights serve as the foundation of an effective coaching strategy for Sales and customer success teams and provide insight into the voice-of-the-customer across the entire organization. Chorus.ai’s advanced Speech Recognition, Natural Language Processing (NLP) and AI technology…

Pricefx Delivers Best Performance to Date, More Than Doubling Q2 Year-Over-Year Growth

Company inked 12 new customers in Q2 across retail, CPG, energy, manufacturing and technology industries Pricefx, the global leader in cloud pricing software, announced another quarter of spectacular growth during its fiscal second quarter ending June 30. The company delivered 134% year-over-year revenue growth, with annual recurring revenue (ARR) increasing by 90%. The impressive numbers validate the acceptance of Pricefx’s leading price optimization and management platform by global enterprises. The company signed 12…

Laserfiche Recognized as a Strong Performer in Independent Analyst Report on ECM Content Platforms

Laserfiche—a leading global provider of enterprise content management (ECM) software—announced that it has been named a Strong Performer in The Forrester Wave: ECM Content Platforms, Q3 2019. Laserfiche was one of 14 vendors evaluated on the strength of its strategy and current offering. According to the Forrester report, "Laserfiche is a veteran in the content management space and is evolving by investing in a bevy of enabling technologies including RPA, AI/ML, a SaaS platform, and a microservices architecture."…

Druva Appoints Bill Losch, Okta CFO, to Board of Directors

Losch brings more than 20 years of experience leading and scaling SaaS organizations Druva, Inc., the leader in Cloud Data Protection and Management, announced the appointment of Bill Losch to the company’s board of directors and chairman of the audit committee. Losch brings more than 20 years of experience in corporate finance, accounting and scaling SaaS solutions to Druva and will support the company during a time of hypergrowth and rapid market expansion. As CFO of Okta, the identity company that stands for trust,…

Box Named a Leader in SaaS Cloud Content Platforms Report by Independent Research Firm

The Only Company to Receive Differentiated Ratings in Vision, Road Map and Market Approach Box a leader in Cloud Content Management, announced that it was named a Leader in “The Forrester New Wave™: Cloud Content Platforms — Multitenant SaaS, Q3 2019” report by Forrester. Box received differentiated ratings in vision, road map and market approach, the only company to receive this score in all three criteria. Box named a Leader by Forrester in the SaaS Cloud Content Platforms Wave “Businesses today need a cloud content…

MarTech Interview with Mike Myer, Founder and CEO at Quiq

"Messaging is at the early stages of adoption and many of the brands that have adopted it have only scratched the surface of what is possible." Tell us about your role and journey into Technology. What inspired you to start Quiq? I have been in tech most of my life, having degrees in Computer Science and then beginning my career at Bell Labs. I spent a good portion of my professional life as the CTO at RightNow - a leading provider of SaaS customer experience software. I started Quiq because I saw a huge gap between the…

Tapcart Fuels the Future of Mobile Commerce with $4 Million in Funding from Greycroft

Tapcart powers mobile apps for thousands of the world's fastest-growing Shopify brands Tapcart, a SaaS platform that allows Shopify brands to create mobile shopping apps, announced Greycroft as the lead investor in its $4 million seed round. Tapcart will use the new funds to fuel business growth, develop advanced mobile marketing tools and expand its offering to other ecommerce platforms. Prior investors, including Amplify.LA, Act One Ventures and Luma Launch also participated in the round. "The Tapcart platform…

Mono Solutions Joins Bauer Media Group to Strengthen SME Marketing Services Across the Globe

Leading white label small business Software-as-a-Service (SaaS) platform provider Mono Solutions joins Bauer Media Group. Bauer Media Group is a leading multi-business portfolio company with a strong focus on media and online services. The deal closed on Thursday, 18 July 2019. Together, Mono and Bauer will put more muscle and acceleration behind a shared product vision of data-driven and intelligent marketing solutions to drive SME success. Mono has been looking for a way to accelerate…

Vobile Group Acquires ZEFR Assets, RightsID and ChannelID

Creating the World's Leading Content Protection and Monetization Platform Vobile Group, the leading choice for the protection, measurement and monetization of video content, announced an agreement under which Vobile will acquire the RightsID and ChannelID assets from ZEFR, the leading contextual targeting platform for brands.  Total purchase consideration is estimated at $90 million. The acquisition makes Vobile the largest end-to-end SaaS platform for online video identification, protection and monetization.  Vobile can…

Plyzer Technologies Inc. Signs ISDIN as a New SAAS Customer for Its Plyzer Intelligence Platform

Plyzer Technologies Inc. is pleased to announce that ISDIN, an international pharmaceutical company specialized in matters related to skin, has signed on as a new client. ISDIN will be using Plyzer Intelligence business analytics platform to monitor its brands globally. "ISDIN is a world class pharmaceutical company that produces leading edge and innovative products. Our team at Plyzer is pleased that we can offer innovative online strategies to ISDIN using our Artificial Intelligence driven solutions. We look forward to…

Relationship Marketing Hub Optimove Hires New VP of R&D

Rachel Shehori will help meet accelerating demand for Optimove's offerings and strengthen the company's competitive position in the market Optimove, the science-first relationship marketing hub, announced that it has hired technology and SaaS vetaran Rachel Shehori as Vice President of Research and Development. In this role, she will lead the execution of Optimove's product roadmap, leading a team of more than 50 to scale Optimove's R&D department and realize Optimove's roadmap at the highest quality, while keeping…

Blue Prism Closes Thoughtonomy Acquisition; Boosting Intelligent Automation and Cloud Delivery Capabilities

Acquisition Accelerates Blue Prism Digital Workforce Adoption Via SaaS Offering that Extends Market Coverage to Mid-Tier Enterprises Blue Prism announced the close of its acquisition of Thoughtonomy. With the acquisition complete, Thoughtonomy, now a Blue Prism company, will operate as a business unit led by its founder and CEO Terry Walby. Both companies will work to enable an on-demand Digital Workforce, accessible to all, by combining the strengths of Blue Prism's connected-RPA platform and Thoughtonomy's award winning…

Fastbase New 3.0 Extension to Google Analytics Boosts Lead Generation to a New High Level for B2B companies

The fast-growing Saas company Fastbase, is now ready to launch a new powerful version of the popular Google Analytics extension that identifies website visitors worldwide. The new extension version Web Leads 3.0 for Google Analytics is anticipated early in August and is expected to receive a lot of attention. Marketing Technology News: Blackstone Announces Agreement to Acquire Vungle, a Leading Mobile Performance Marketing Platform The release of Web Leads 3.0, the new extension for Google Analytics, means that…

Actifio Showcases Industry’s First Multi-Cloud Copy Data Management SaaS Solution at Google Cloud Summit

WHO/WHAT: Actifio will be a Foundation Sponsor at Google Cloud Summit in Chicago on Wednesday and Thursday, July 17-18, 2019. The two-day free event will explore everything from infrastructure modernization to smart analytics and data management, notably Actifio GO for Google Cloud Platform (GCP) -- the industry's first multi-cloud copy data management SaaS platform. Marketing Technology News: ANSYS Welcomes Lynn Ledwith as Vice President of Marketing Participants can design their own agendas with content tailored to…

CleverTap Names Miten Mehta as Chief Alliance Officer to Head its Global Partnership Ecosystem

Miten will join CleverTap Global Executive Leadership team and contribute to the strategic growth by leading Channel Partnership and Alliance programs CleverTap, the leading customer retention SaaS platform, announced that Miten Mehta has joined the company as Chief Alliance Officer to lead its strategic alliance and partnership program across Americas, EMEA & APAC regions. Miten, Xoogler, is a senior digital transformation and innovation leader, who will relocate to Mumbai from Silicon Valley to drive the next phase…