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Integrate Acquires Listenloop and Widens Its Demand Generation Offerings

The Acquisition Blends Programmatic ABM with Demand Orchestration for B2B Marketers to Improve the Quality and Quantity of Potential Leads Integrate’s leading demand generation platform will double in strength as it acquires programmatic ABM capabilities of ListenLoop. Immediately after the acquisition, Integrate announced that it has already released a Programmatic Account-Based Marketing Solution for the B2B marketing community. Through this initiative, Integrate wants marketers to increase revenues for their brands by…

Brainshark Wins in Top Sales Awards

Company Honored for Its Sales Readiness Technology, Which Improves Sales Effectiveness and Results, and for Its Corporate Blog, with Must-Read Content for Sales Professionals Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced it is a winner in the Eighth Annual Top Sales Awards. The company was honored in two categories: “Top Sales Enablement Technology,” for its innovative enterprise solutions that foster an always-ready sales force, and “Top Company Blog,” for its…

Data Storytelling: An Emerging BI Tech You Can’t Miss in 2019

Today, we dive into the most cutting-edge component of BI tech that data analysts are eyeing closely in 2019 — Data Storytelling Business Intelligence (BI) is slated to be a definitive area in the SaaS and analytics industry. The state of BI is observed to be fluid and dynamic, largely due to the disparity in the way various organizations define their IT goals and data modeling processes. According to the latest Forbes report, “organizations that are successful with analytics and BI apps define success in business…

Brabble Integrates *Star Tags in Its Products in an Attempt to Revolutionize E-Commerce

The Company Will Integrate *Star Tags and Re-launch Its Own Social Media Application in December 2018.* Star Tags Technology Will Be Made Available to Marketers Sometime in 2019 A New-York based start-up with its own social media mobile application, Brabble is exploring a space that is currently dominated by mega-brands such as Facebook, Twitter, and Instagram. Brabble’s social media platform is at par with what users may expect from any social medium. Audio, video, images, and text are all supported appropriately on the…

Integrate Partners with LinkedIn Marketing Solutions to Enable B2B Marketers to Automate and Manage Leads in Real Time

Using Integrate’s Demand Orchestration SaaS Platform, Marketers Can Now Seamlessly and More Quickly Engage New Prospects Generated from LinkedIn Integrate, the leader in demand orchestration, announced it is partnering with LinkedIn Marketing Solutions to connect its demand orchestration SaaS platform directly to the LinkedIn Marketing Solutions platform, enabling B2B marketers to significantly increase the efficiency and effectiveness of their LinkedIn lead generation campaigns. Using Integrate, marketers can now…

Sandi Lin Declared One of 2018’s Top Women Leaders in the SaaS Domain

The SaaS Report (TSR) Chose 50 Women Leaders Exclusively in the SaaS Sphere for the Recognition. Leaders Were Chosen out of 3,500 Nominations Received by TSR Skilljar was quick to announce that Sandi Lin, the company’s CEO & Co-Founder, has been recognized as a top woman leader in SaaS. The company is one of the leaders in Enterprise Customer Training Platforms. Out of the 3,500 nominees, the top 50 were chosen based on a number of factors. The assessment was carried out on key qualities such as integrity,…

LinkedIn Introduces Latest Measurement with Google Campaign Manager for Better Attribution

LinkedIn Has Announced a Measurement Integration with Google Campaign Manager (Formerly DoublClick Campaign Manager), Now Part of Google Marketing Platform Bid adieu to the traditional ways of LinkedIn ad measurement. Today, LinkedIn announced a major integration with Google Marketing Platform to provide accurate attribution of every LinkedIn ad inside a single, unified reporting dashboard. For B2B marketing teams, this new integration could solve complex issues pertaining to LinkedIn ad measurement. Recommended: …

Urban Airship Expands Senior Leadership Team with VP Appointments for Sales and Product Marketing

Urban Airship Bolsters Product Management Team with Proven Executives from Enterprise Software Leaders Today, leading customer engagement company Urban Airship, announced two senior leadership appointments including Jessica Mattson as vice president of sales, Americas, and Simone Kriz as vice president of product marketing. Mattson will lead the rapid expansion of Urban Airship’s sales team and drive exceptional end-to-end customer experiences with high business value. She will report to Eric Holmen, SVP of worldwide…

Agility CMS Kicks Off Massive Transformation, Sells Entire Professional Services Division and Focuses 100% on its Cloud Platform and Partner…

This Is the First of a Number of Announcements Leading up to the Rebirth of Agility in Early 2019. It's Time for the CMS Industry to Be Reinvented Agility Inc, a cloud-based Software-as-a-Service platform offering Content Management, Ecommerce, Ticketing and Personalization, in a move intended to grow and nurture their list of implementation partners, has announced the sale of their professional services division to IMC Business Architecture, IMCBA.com. IMC is Agility's largest Implementation Partner and has provided a…

Brainshark and Playboox Partner to Optimize Sales Enablement Time-To-Impact

With Brainshark's Sales Readiness Technologies and Playboox's Sales Process Execution Solutions, Organizations Can Better Prepare Their Teams for Repeatable Sales Success Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, and Playboox, a sales enablement consultancy and software company, announced a strategic partnership. With the companies' combined capabilities and expertise, enterprise sales organizations can expedite and improve sales team readiness, drive performance gains and…

Do Enterprises Undermine the Sales Potential of Content Management Systems?

Wordpress Dominates the CMS Market Currently with a 23% Market Share. But Why Aren’t Other Companies Catching Up? Content Management Systems (CMS) facilitate businesses of all sizes, globally, to host their content over the internet. CMS facilitate business content creators to easily upload and manage enterprise information. This saves a lot of time and effort as individuals responsible for enterprise content do not have to build systems from scratch for content management. Every business today wants a footprint over…

What a Growth-Focused MarTech Acquisition Looks Like?

  Recently, Mynewsdek had acquired Mention to further strengthen brand value in Martech. We spoke to Mattias Malmstrom, CEO at Mynewsdesk and Matthieu Vaxelaire, CEO, Mention to further know about their joint plans to accelerate into Marketing Technology space. How did you plan the MarTech acquisition? What do your product and overall business roadmap look like for Marketing Technology customers? Mattias: Mynewsdesk is a European / Nordic market leader in PR workflow SaaS. The MarTech acquisition of Mention was not an…

Freshworks Unified Marketplace Platform Arrives to Provide Seamless Omnichannel Customer Engagement

Freshworks Launches Unified Marketplace Platform - the SaaS Industry’s First Fully-Integrated Customer Engagement Platform Today, Freshworks has announced the launch of a unified marketplace platform that allows companies and developers to easily build apps that give access to a 360-degree view of customer information.  In addition, the marketplace platform also provides a simple interface for customers to easily browse, try and install trusted applications with one-click. Currently, Freshworks is a leading provider of…

DMEXCO Update: S4M Expands Advertising Horizon with First SaaS Platform for Drive-To-Store Campaigns

 S4M To Showcase the First Saas Platform for Drive-To-Store Advertising Campaigns at DMEXCO S4M is all set to enthrall the exhibitionists and attendees at DMEXCO 2018. Reason -- the leading mobile programmatic platform would be showcasing the latest version of FUSIO by S4M, its drive-to-store technology. DMEXCO, a globally-recognized tradeshow that brings together key players in the digital business, marketing technology, and innovation, will be taking place on 12-13 September 2018, in Cologne, Germany. S4M is committed to…

Periscope Data Experiences Dramatic Growth in 2018, Develops New Technology Partnerships and Builds All-Star Client Roster

Company Announces 180+ Expansion Deals Closed, 70 Percent Increase in Average New Deal Size, Opens New San Francisco HQ Periscope Data, the world's leading analytics platform for data professionals, announced a series of technology investments, partnerships and clients in 2018 to add to their growing footprint in the analytics market. Periscope Data works with companies across the most innovative industries including Transportation/Logistics, SaaS, Media & Entertainment, Finance and Healthcare/Tech, and these…

Acquia Appoints SaaS Pro Matt Kaplan to Lead Product Team

 Matt Kaplan Joins Acquia from LogMeIn Digital experience company Acquia has announced the appointment of Matt Kaplan as its new senior vice president of product, who is responsible for advancing Acquia’s portfolio of platform applications that power world-class digital experiences. Matt Kaplan joins Acquia from LogMeIn, where he served as Chief Product Officer and general manager of emerging products. “Matt is extremely growth-oriented and passionate about innovation. He’s a creative force who knows how to design…

inRiver Names Steve Gershik as Chief Marketing Officer

Industry Veteran Tasked to Drive Innovation Across Growing Organization inRiver, the leading provider of SaaS product information management (PIM) solutions, announced the appointment of Steve Gershik as Chief Marketing Officer. Gershik will lead the global marketing organization at inRiver and will help drive marketing innovation and growth as the company enters new geographies and markets to serve their growing customer base. Gershik has played integral roles in successful start-up organizations including Nuance…

Machine Learning-Enabled Sales Research Assistant, Zymewire, Among Latest Cohort to Graduate Toronto’s Creative Destruction Lab

Currently Supporting Contract Service Companies in Pharma/Biotech, the Canadian Startup Looks to Quickly Accelerate Growth and Expand Team Size Zymewire, a SaaS company developing machine learning-based solutions for commercial teams, announced their graduation from the 2017/2018 Artificial Intelligence stream of the Creative Destruction Lab (CDL) program at the University of Toronto’s Rotman School of Management. Zymewire uses deep learning to create insights about any company, identifying what they have done in the past,…

TapClicks Shortlisted for 2018 SaaS Awards

International Software Program Announces Finalists TapClicks is a finalist in the 2018 Software-as-a-Service Awards Program in three categories: Best SaaS Product for Business Intelligence or Analytics, Best UX/UI/Design in a SaaS Product, and Best SaaS Product for Sales / Marketing. With awards for excellence and innovation in SaaS, the Software-as-a-Service Awards Program accepts entries worldwide, including the US, Canada, Australasia, UK, and EMEA. The SaaS Awards program is now in its third year of recognizing…

TV Data Company Alphonso Introduces New Suite of Digital-Like TV Advertising Measurement Metrics and Tools

Major Update to Its Self-Serve TV Ad Insights Dashboard, Alphonso Insights-Granular Ad Metrics Powered by Advanced Machine Learning and Industry’s Largest TV Data Set -Closed-Loop Attribution for TV Ads at Both a National and Local Level TV data company Alphonso  introduced the second generation of Alphonso Insights, its SaaS-based, self-serve dashboard for real-time TV ad analytics and closed-loop attribution. The service now includes several major new features and data sets that will help marketers better understand TV…