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Julius Acquires HYPR

Two influencer marketing software leaders unite Julius Works Inc. announced the completion of its acquisition of HYPR Brands. Julius and HYPR are industry-leading, 360-degree software solutions that streamline, simplify, and scale influencer marketing for renowned brands and agencies, such as Nike, ViacomCBS, Pepsi, Revlon, and Edelman. Their cutting-edge capabilities include influencer search and discovery, campaign management, and measurement and reporting suites. Financial terms were not disclosed.  Headquartered in…

Nrby raises a Strategic Series of Funding to Power Product Development and Expansion at Scale

Nrby, the leading provider of location intelligence platforms that revolutionize how field service, operations, and customer service teams operate today announced that they have successfully raised a significant seed round from private New England investors. The funds will be utilized to further innovation of the Nrby SaaS platform and expand into new markets at scale. The new investment round will enable Nrby to further capitalize on its position as a leader in the emerging Location Intelligence markets both in the US as…

Ad-Juster Announces COVID-19 Support Program for Publishers

Ad-Juster, which serves +110 publisher clients, including over half of the top-100 Comscore-ranked web publishers, will reduce fees by one-third for all customers Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers, announced  the launch of a COVID-19 support program for current customers. Through the program, any Ad-Juster client will be eligible to receive a 33% discount, applicable to their total monthly fees for May, June and July 2020. The discount is being extended by Ad-Juster’s parent…

PTC named SiriusDecisions Program of the Year Winner for its ROI Engine in Partnership with 6sense, People.ai, and Drift

Digital transformation leader awarded for innovation and delivering significant results across the company’s revenue-generating functions PTC  has been recognized as a SiriusDecisions Program of the Year winner for the company's Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense, Drift, and People.ai. In order to provide best-in-class buying experiences, B2B companies today must have a holistic understanding of their customers’ digital journeys. As part of a…

Twenty Over Ten Introduces Ambassador Program – Affiliates to Make 12% of Net Sales

New Referral Program Provides A Mutually Beneficial Way to Enable Financial Advisors to Experience the First Inbound Marketing SaaS Solution for Financial Advisors Twenty Over Ten, an industry-leading SaaS company, announced the launch of the Lead Pilot ambassador program. The program was launched to better support and incentivize marketing agencies, consultants, and others who work directly with financial advisors and insurance professionals on marketing and lead generation. Unveiled at the T3 Advisor Conference in…

BetterCloud and OneLogin Partner to Transform How Enterprises Access, Manage and Secure SaaS Environments

Integration drives operational efficiency by automating end-to-end User Lifecycle Management, from securing identity and access to managing IT administrative tasks BetterCloud, the leading SaaSOps platform for managing and securing the digital workplace, announced a strategic partnership and technology integration with OneLogin, a leader in identity and access management. Together, BetterCloud and OneLogin automate end-to-end User Lifecycle Management (ULM), from identity and access workflows — like user provisioning,…

New Data From Kustomer Reinforces The Critical Role Of Customer Service During The COVID-19 Crisis

-- Increased Customer Inquiries, Complex Issues And Demand For Greater Efficiencies Challenge Underprepared Remote Customer Service Teams -- Kustomer, the SaaS platform reimagining enterprise customer service, released new survey data revealing that customer service organizations play a vital role during the COVID-19 pandemic as companies are working remotely and forced to do more with less. Based on a survey of more than 150 customer service professionals across a variety of industries, Kustomer found that 90% of…

Usermind Names Jessica Lanier Chief Financial Officer

Tenured financial executive brings 15 years of experience and strong enterprise focus to continue building Usermind's momentum Usermind, a pioneer in Experience Orchestration (XO), announced that Jessica Lanier has joined the company as Chief Financial Officer. Jessica brings over 15 years of experience founding and scaling emerging SaaS companies where she led successful fundraising and acquisition deals. At Usermind, Jessica will oversee the finance, HR, and legal teams and help Usermind further expand its…

Pega Customer Service™ Unified Messaging Edition Solves Complex Problems for Agents and Customers

New fast-deploying SaaS solution centralizes messaging channels to help agents better handle today's increasing volumes of customer service inquiries Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced the launch of Pega Customer Service™ Unified Messaging Edition – a new SaaS-based application that helps customer service teams respond faster and more efficiently to customer inquiries flooding in across disparate messaging channels. Deployable…

Sesame Software Announces Fully Automated Data Warehouse for Teradata, Enabling Enhanced Business Intelligence

Sesame Software Expands Endpoints by Providing Support for Teradata, Accelerating Customer Initiatives Across Cloud Data Warehouse, Integration and Analytics Sesame Software, the innovative leader in Enterprise Data Management and creator of Relational Junction Data Management Suite, today announced it is offering support for Teradata databases. Sesame Software's Relational Junction Data Warehouse Builder creates a fully automated data warehouse for Teradata in just minutes. This provides effortless data replication…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ASAPP (Customer Experience), Freshworks (CRM), SDL (Content), KMS Lighthouse (Customer Experience Management), Deloitte (Process Automation). AI in CX Management: ASAPP Scoops $185 Million Funding to Secure CX Innovations AI in Customer Experience: ASAPP Scoops $185 Million Funding to Secure CX Innovations. Leading AI research firm, ASAPP is taking rapid strides in the field of…

Upfluence Software Revolutionizes How Brands Connect with Organic Influencers with Its New One-of-a-Kind Live Capture Identification Tool

Upfluence’s newest organic influencer identification tool, Live Capture, enables eCommerce brands to analyze their website visitors’ social data and locate high-value ambassadors. This boosts the marketing process, since statistics reveal influencers who love a brand are seven times more likely to accept free collaboration or create sponsored content for less Upfluence Software announced the release of its new Live Capture tool that identifies high-value brand ambassadors thereby transforming the way brands locate organic…

Kiite Successfully Completes SOC 2 Type 2 Examination with 360 Advanced

Kiite, a provider of sales enablement software, announced successful completion of their 2020 SOC 2 Type 2 examination. Having completed a SOC 2 Type 1 examination in 2019, the SOC 2 Type 2 examination was the next step in their compliance strategy Kiite, a provider of sales enablement software, today announced successful completion of their 2020 SOC 2 Type 2 examination. Having completed a SOC 2 Type 1 examination in 2019, the SOC 2 Type 2 examination was the next step in their compliance strategy. “There are many types…

Freshworks Hires SaaS Finance Veteran Tyler Sloat as Chief Financial Officer

Customer engagement leader makes strategic executive hire naming former Zuora CFO to lead financial strategy and operations Freshworks Inc., the customer engagement software company, announced the appointment of SaaS veteran Tyler Sloat as Chief Financial Officer. The executive appointment comes on the heels of the company surpassing $200 million in annual recurring revenue, doubling in the past 18 months. Sloat is charged with maintaining sustainable growth across its customer segments, overseeing all the accounting,…

AZK Media Expands Outsourced CMO Capability With New Senior Hire

New Director of Content and Communications to support increased demand for AZK Media’s B2B marketing services B2B global marketing, content and communications firm, AZK Media, has announced the appointment of leading business and technology journalist, Vanessa Mitchell, as its Director of Content and Communications. The appointment follows a demand for the consultancy’s outsourced CMO capability, as organisations reshift marketing spend and resources, looking to move away from legacy and inefficient marketing models to…

ShotSpotter Chooses Medallia For Experience Management

Medallia, Inc. , the global leader in experience management, today announced that ShotSpotter has selected Medallia as its experience management platform of choice. Marketing Technology News: Microsoft Signs a 5-Year Deal with The Coca-Cola Company To Transform Global Engagement And Experiences Medallia  is the pioneer and market leader in Experience Management. Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Terminus (ABM), Unica (Marketing Automation), Zeal (Content Management), Cyara (Customer experience), and Tencent Cloud (Video). Chat + ABM: Terminus Buys B2B Conversation Chat Platform Ramble to Sync Sales & Chat Data ABM teams can now greet each of their target accounts with their initial name and set up phenomenal customer support. That’s the power of Account intelligence…

Pyramid Analytics Announces New North America Hires

Pyramid’s growth run continues despite challenging environment; adds veteran talent Harpreet Chahal, Jeff Van Earwage, and Angelie Janssen to support North America customers Pyramid Analytics, a leading global provider of next-generation business analytics for the enterprise, welcomed three industry experts to its growing North American team. Harpreet Chahal, Jeff Van Earwage, and Angelie Janssen joined Pyramid in late April. Together, they will be responsible for expanding Pyramid’s customer footprint and supporting the…

Tencent Cloud and SDMC Join Hands to Launch Cloud-Based SaaS Video Streaming Services to Expand Business Globally

Leveraging Tencent Cloud's technologies and SDMC's experience in OTT industry to provide services for OTT operators over the world Tencent Cloud, the cloud computing arm of Tencent, today announced the signing of a Memorandum of Understanding (MOU) with SDMC, a global leader in the field of Digital TV, to expand their businesses in the cloud-based video streaming markets globally. Leveraging Tencent Cloud's advanced technologies and SDMC's profound experience and knowledge in the OTT (over-the-top) industry, both parties…

PwC Partners with Cognite and OutSystems to Accelerate Industrial Digitalization

Partnership Leverages DataOps and Low-Code Platforms for Swift Transformation of Digital Capabilities Across Manufacturing, Energy, and Utilities PwC, Cognite, and OutSystems have formed a strategic partnership to deliver unprecedented digital transformation solutions for manufacturing, energy and utility customers. The partnership empowers industrial data scientists and engineers to operationalize data and develop applications by abstracting complex data pipelines, data contextualization, and application development…