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PacketZoom Unveils Retail App Performance Index for Better Customer Engagement

PacketZoom CEO talks to MTS to explain factors that affect app performance and help marketers identify CDNs to bring excellent CX without disruptions. CMOs are increasingly leveraging the power of mobile app to drive customer engagement in a more meaningful manner. For marketers who are yet to acknowledge the power of mobile app messaging and advertising, 2017 could turn out to be a major tearjerker for them. Despite advancements in predictive and customer behavior analytics, not many martech companies can help CMOs…

Wrapping up Revenue Summit ’17 with Tony Yang of Mintigo

In the last part of our coverage of the amazing Revenue Summit, we catch up with Tony Yang, Vice President of Demand Gen & Marketing Operations at Mintigo. Tony Yang is a tech-savvy and data-driven marketing leader with deep experience in both large enterprises and startups in the B2B, software-as-a-service (SaaS), web/enterprise 2.0 and IT services space. He possesses a unique blend of high-level strategic planning and management skills as well as the ability to execute on a tactical level as an individual…

Interview with Sean Burke, CEO, KiteDesk

"Technology today is being built for marketing OR sales, and the way we see it in future, is that it is going to be built for marketing AND sales."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I joined KiteDesk in 2013. At that time, the co-founders Jack Kennedy and Jared Rodriguez, whom I met through an investor group, had just started writing the code for a Sales Engagement Platform that connected cloud applications together.…

Interview with Lewis Gersh, Co-Founder & CEO – PebblePost

On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m PebblePost’s co-founder and CEO, but prefer to be known as the "Chief Stamp Licker". And by the way, you mean another martech company. I’ve been at this for more than 15 years, starting way back when I was on the venture side and I put together the largest portfolio of re-targeters. It’s funny — when I bring that up in presentations today, people groan and say, “Oh, you’re the…

Jeff Marcoux of Microsoft – Lead Prioritization, Predictive Lead Generation and The Rise of Customer Experience

STACK & FLOW: The Sales & Marketing Technology Cast MarTech Series presents Stack & Flow, a podcast series hosted by MTS Expert - Infer’s Sean Zinsmeister and EventHero’s John Wall. Featuring Jeff Marcoux, CMO Lead for Worldwide Enterprise Marketing at Microsoft. In this episode Jeff talks about Customer Experience being the next big thing and: Data analysis vs. Emotional Intelligence vs. Diversity The components all stacks have in common 3 ways to get the biggest gains from predictive The blind…

Wrapping up Revenue Summit ’17 with BlueConic & SenderGen – Part One

RevSum 2017's over and by all accounts it was a resounding success, congratulations to the organizers and all the sponsors who made it happen. Perhaps you're wondering if you or your company should sign up for it next year, perhaps you're wondering why I did not attend or maybe not at all. In any case, our intrepid COO, Shayne Barretto, was in the Bay area and he did attend! Here's feedback and opinions from summit speaker Cory Munchbach, VP Marketing @BlueConic and attendee Amit Gupta, Founder & CEO @SenderGen…

Interview with Matt Heinz, President, Heinz Marketing

"All the data in the world isn’t valuable unless you know which of that data can help you."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. This has all been a giant mistake! I studied journalism and political science at the University of Washington (Go Huskies!) and after a brief stint at a suburban newspaper ended up at a PR agency, then Microsoft, then running marketing for a couple start-ups, and eventually with my own shingle. I’m a B2B marketing guy which inherently means…

Interview with Scott Severson, President – Brandpoint

"The average non-Fortune 500 company uses 16+ different software vendors to manage their data and marketing programs, and the biggest challenge for CMOs today is figuring out how to integrate their veritable technology fleet efficiently."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I’m the president of Brandpoint, a content marketing services and software company based in the Twin Cities. I came from sales but always had a passion and knack for marketing. We were…

Interview with Cyrus Gilbert-Rolfe, CEO – Movvo

"Be the change you want to see. I didn’t actually receive that advice directly, Gandhi died 20 years before I was born, but I do think that’s right."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. As CEO at Movvo, I am accountable for all aspects of the business: owning the vision; enabling growth; delivering customer success; and building a culture of employee happiness. I have been in technology for about 20 years, and have been in the auto ID space for about 10. The…

Interview with Matt Reid, VP Marketing – Velocify

"When something can be done in less than 5 minutes, get it done. Don’t add to the list, just get it done."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I am the VP of Marketing at Velocify, where I’m responsible for the company’s overall global marketing efforts. I lead corporate marketing, product marketing, marketing research, and demand generation functions. My path to marketing leader was a bit unconventional - I actually…

Interview with Tim Deluca-Smith, VP Marketing – Huddle

"I occasionally worry that creativity is being marginalized, and I see this in the skills of graduates coming into the sector."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. As VP of Marketing for a growth company like Huddle, my role has to be fluid enough to tackle a range of challenges. Marketing is one of the most “in-demand” functions of the business – spanning the usual areas, such as demand generation and influencer marketing etc., all the way through to pricing…

Allison MacLeod of Rapid7 – 10x Growth, Getting More Sophisticated with Predictive, and Direct Mail

STACK & FLOW MarTech Series presents Stack & Flow, a podcast series hosted by MTS Expert - Infer’s Sean Zinsmeister and EventHero’s John Wall. In this episode Allison explains the challenges of massive growth in IT Security including: Staying on top of search and maximizing inbound web traffic Aligning with sales and the customer journey Getting more sophisticated with predictive The return of direct mail to the mix

B2B Marketers: Stop Solely Targeting the C-Suite

IT’S 2017, AND EVERY CMO IS PROMISING THEIR CEO MOUNTAINS OF GLENGARRY LEADS FOR THEIR SALES ORGANIZATION TO CLOSE. We’re not talking about normal, old Glengarry leads, we’re talking crème de la crème leads … the elusive C-suite leads that every marketer this side of Mars is longing for. Sound about right? Anything wrong with this picture? I see you nodding your head yes (well done). Everything is wrong with this picture. The complexity of the b-to-b sale and its continued fragmentation has been documented ad nauseam…

Equals 3 Sees Rapid Growth with “Lucy”, a Cognitive Companion for Marketers

Marketing solutions company Equals 3 launched ‘Lucy' in May of 2016. Billed as a cognitive companion for marketers, Lucy is a machine learning-based intelligent assistant that makes use of IBM’s Watson platform, and applies it to solve marketing problems. Lucy is seeing significant adoption, and was recently named a "Ad Tech/Marketing Tech/Financial Tech to Watch" finalist by Advertising Age. MarTech Series caught up with Equals 3 co-founder Scott Litman, to see Lucy in action, talk about their growth since launch, and the…

Interview with Rohit Prabhakar, Head of Digital Marketing & Technology – McKesson

"AI, for me, is still very premature. Even the best products in the market, most AI vendors are unable to answer my questions."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I started my career in IT as a software engineer, I’ve been a web developer, an architect, a team lead to program manager. I then moved to doing sales for a Fortune 500 firm for 2 years in the Bay area which I really enjoyed. I then moved to product management where I was introduced to marketing, and now…

Interview with Joe Quinn, Section Manager ABM – National Instruments

"I get folks to talk through their ways to solve challenges, take the first step, approach a project before I give them my take."On Marketing Technology MTS: What topic are you speaking on at Revenue Summit 2017? I have been asked to speak as an expert managing an ABM program at a large enterprise company. National Instruments was founded in 1976, operates in over 60 countries with more than 7,000 employees with 2016 revenues exceeding $1.2 billion. NI provides powerful, flexible hardware and software technology…

5 Ways to Disrupt Video Marketing in 2017

Two mega events in 2017-- Super Bowl and the annual Oscars, left me wondering how many viewers watched the ceremonies online -- be it via live streaming apps, or on hosted TV channels! While it may take some time for data scientists to come up with accurate data for these kind of metrics, identifying the reasons why video marketing is the go-to martech solution for advertising in 2017 can be summed in the image below. What does Big Bang in martech look like? Closest analogy that I can draw in martech is today’s…

Interview with Paras Chopra, Founder & CEO – Wingify

"Marketing does not exist in a silo. It shares a symbiotic relationship with other functions like Customer Success, Sales and so on."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I founded Wingify back in 2009 with an aim to build tools that simplified decision-making processes for marketers. During my college days, I dabbled in a few start-up ventures. All of them leaned towards the B2C side of things and all of them failed to…

5 Tech Trends That Will Influence Martech at the Mobile World Congress 2017

Over 100,000 people are expected to attend the Mobile World Congress 2017, starting today at the spectacular Fira Gran Via, in Barcelona. Already one of the biggest tech events in the calendar, this years MWC promises to be another feast of mobile and digital technology, held on the usual massive scale. Apart from the headlining flagship handset launches, this year's conference agenda has panels dedicated to discussion of media, content, and advertising themes. Expect to see a large presence of big marketing and…

Mobile World Congress 2017: VideoTap Digital Brings Interactive Smart Video Platform for Fully Personalized Experience

When Facebook announced that it wants to show more ads to users and help advertisers monetize social media platforms, we knew 2017 will be a big year for “Video Advertising”. But wait! What if your customers don’t want to see those ads at all? Are you in a position to offer personalized video content to audiences, so that you can also place revenue-generating advertisements? If not, this upcoming event could well define how you stack your video marketing technologies in 2017. VideoTap Digital will be releasing its…