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Interview with Ross Andrew Paquette, Founder & CEO – Maropost

"Secret to success is to never stop understanding your own business. When things go wrong, you know how to fix it. My original plan was to have a lifestyle business, with a few clients I could manage on the side."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I had quite a unique journey getting to my current role. I started in the SaaS and email industry and I quickly noticed an opportunity in the lack of an ESP with great…

Interview with Aaron Bird, Founder & CEO – Bizible

"Overall, I believe 100% perfect planning” is grossly overrated."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m the founder and CEO...but also occasionally IT and janitor. Working on ad platforms at Microsoft, Peter (co-founder at CTO) and I saw the complete lack of connection between how marketers paid for online ads and the actual value that they get from it. It was all about impressions and clicks and not about…

Interview with Jeff Finch and Andrew Fischer, Co-Founders, Choozle

"I think we are just scratching the surface on how data can and will impact marketing."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) Andrew Fischer:  I’ve been in digital media my whole career.  As a recent college graduate, I moved to San Francisco to work in finance in 1999.  However, the fledgling Internet industry was exponentially more interesting to me, and I quickly jumped into work with one of the first digital…

Martech & The Women’s March

A few weekends ago, across the U.S. and across the world, women marched and protested against the misogyny of Donald Trump. It comes as no surprise that, within the U.S., these marches sprung largely from urban counties and states that voted for Hillary Clinton. FiveThirtyEight has a great deep dive into the geopolitical distribution of the marches. This article adds to their data collection and analysis in a graphical way, by applying data science techniques used commonly by martech companies for audience…

Google Announces the End of the No-Skip 30-Second Ad on YouTube

In news that is sure to make YouTube users everywhere rejoice, Google has decided to kill the no-skip 30-second ad format in 2018. In an official statement reported by Campaign, a Google spokesperson said the move was aimed at providing a better advertising experience to users. “As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” said the Google spokesperson. The unskippable 30 second ad format has received a…

Avaya Expands Global Alliance with Salesforce Service Cloud to Offer Connected Customer Experience

Avaya, the global leader in providing Customer and Team Engagement solutions, announced the expansion of its partnership with the Salesforce Service Cloud, bringing more comprehensive integration of the two companies. The announcement was made in the recently concluded event in Las Vegas – Avaya ENGAGE, which was attended by 2,300+ participants. The latest partnership expansion between the two companies will help Avaya’s prospects in moving forward through an extensive array of solutions, platforms, and solutions for Cloud,…

Urban Airship Study Reveals App Publishers that Don’t Message Users Waste 95 Percent of their Acquisition Spend

New data from Urban Airship shows that when marketers don't message new opt-in app users, they are wasting 95 cents of every dollar spent acquiring them. Only five percent continue to use those apps 90 days after first open, which considering the high cost of mobile app user acquisition is an inefficient and unsustainable way to achieve mobile growth. Mobile growth company Urban Airship, revealed these initial findings from a study of more than 63 million new users, exposing popular misconceptions about the impact that…

Interview with Sangram Vajre, CMO & Co-Founder – Terminus

"Frankly, marketing as a function does not have a clear path to success."On Marketing Technology  MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I am the co-founder and CMO at Terminus and the founder of the #FlipMyFunnel movement. Most recently, I ran marketing at Pardot through its acquisition by ExactTarget and then Salesforce. That experience taught me a lot about startups and also how to do things at scale for the most iconic brand in tech.  MTS:…

AdParlor Introduces First AI-Powered Technology to Enhance Social Media Advertising Effectiveness

Investing in social media is not a viral content marketing strategy anymore. Marketers are taking serious efforts to leverage this platform to create enriching customer engagement and make predictive analytics on user behavior. Success in social media marketing, however, becomes ominous with the addition of the sixth element of MarTech –Artificial Intelligence (AI). AdParlor, the leading all-in-one shop for social media advertising platform, announced world’s first AI-powered analytical capability to test ad effectiveness.…

Pegasystems Launches First Robotic Automation Capabilities for Business Process Management

Pegasystems Inc., the leading provider of Business Process Management solutions, has announced the introduction of Pega Robotic Automation for Pega® Client Lifecycle Management (CLM) and Pega® Know Your Customer (KYC). The new capabilities will help users leverage the power of robotic automation to speed client onboarding processes, reduce operational costs, and accelerate time to market. By unifying Pega Robotic Automation within Pega CLM and Pega KYC, global financial institutions can automate repetitive manual tasks in…

Interview with Danny Wajcman, Co-Founder & COO – Lucky Orange

"No matter where life takes you: Stay Hungry, Stay Humble, and Stay Appreciative."On Marketing Technology  MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m Danny Wajcman, Co-founder and COO of Lucky Orange. The inspiration for starting Lucky Orange came down to the basic need of wanting to better understand what visitors were doing on a website. Lucky Orange co-founder and CTO Brian Gruber and I were just two small business owners fed up with the lack…

WorkWave Marketing Releases Mobile-First Automation Tools for On-Field Lead Management

WorkWave, the leading SaaS provider for field service lead management and “last mile” fleet management, has announced the release of indigenously-built marketing automation tool services within its core offering – PestPac. The new WorkWave Marketing integration will enable its customers to track and manage all their leads at one centralized location using intelligent sales and marketing automation processes. From a MarTech perspective, sales reporting and sales intelligence solutions on mobile integrated through WorkWave…

Latest Snaplytics Report Offers Unique Insights on Snapchat Engagement Metrics

Snaplytics, the foremost analytics and marketing platform for social media insights, has released the most comprehensive survey on Snapchat data. The Snaplytics report combines insights from 500 brands with 24,000+ Snapchat stories and 217,000 Snaps. The purpose of the report is to enable organizations with powerful analytics on how to leverage Snapchat to improve audience reach and engagement at a more “eye level”.  “Snapchat is unique because it allows businesses to connect with people in the moment and offer a different…

Tutela Study: Ads and App Charges Detrimental to Mobile App Monetization

According to the latest findings, 63% adult mobile users avoid mobile apps because of too many advertisements. The research was carried out by Tutela, the leading Canadian crowdsourcing and analytics monetization platform. The independent study reports mobile users in the US and UK are least likely to pay for apps or extra features on mobile. “Users are up to four times more likely to favor apps collecting usage statistics (45%) than apps which they have to pay to download (17%) and apps which charge for full functionality…

Mavrck Report: Creating User-Generated Content About Your Brand is Key to Facebook Marketing Initiatives in 2017

Every marketer understands the impact of engaging customers on Facebook but lacks the inability to sustain interest through organic and sponsored posts. Conversely, Facebook users are responding more to News Feeds compared to paid marketing content. As consumers are increasingly adopting ad blockers to keep away disruptive ads from spoiling their experiences, marketers have begun to acknowledge the power of Facebook marketing as a key driver in generating consumer engagement, especially in the 'original content' category.…

Interview with Braydan Young, Co-founder – Coffee Sender

"People want to feel special when they start a buying cycle and be able to interact with the brand."On Marketing Technology  MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I am the cofounder of CoffeeSender/Sendoso. We started the company about two years ago as a side project, because we were looking for better way to connect with prospects and customers. We started by mailing coffee gift cards out which sucked but it was effective for getting meetings,…

Velocify ReportHub, An Intelligent “Fitness Tracker” for Sales Organizations to Achieve Peak Performance

Velocify, the leading cloud-based sales intelligence platform, has introduced a new business performance analytics solution to track and improve the health of sales efforts across the enterprise. Called the ReportHub, the sales intelligence tool provides real-time actionable insights on sales performances across reps, campaigns, and lead sources. ReportHub is now readily available at no additional cost to customers using Velocify LeadManager. Velocify ReportHub’s dashboard is very similar to a digital fitness tracker. Its…

Salesforce Introduces Service Cloud Einstein AI to Transform Customer Service Interaction

Meet Service Cloud Einstein, Salesforce’s latest offering. Conceived as the world’s first intelligent customer service platform, the introduction of Salesforce’s Service Cloud Einstein is an electrifying development for marketers who are perennially challenged to deliver proactive, personalized service to their customers. The intelligent customer service platform offers SMBs seamless opportunity across all marketing channels, enabling them to deliver services that are responsive, intuitive, personalized and smart. Most…

Telecom Giant Proximus Opts for Neustar MarketShare to Optimize Its Sales and Marketing Campaigns

Neustar, Inc., the leading provider of cloud-based real-time information services, today announced its selection as a partner by Belgium’s largest telecom operator Proximus. By opting for the Neustar MarketShare DecisionCloud digital enablement platform, the telecom enterprise will be able to understand and optimize its marketing and ad campaigns across Belgium. Neustar offers a range of solutions and services for website performance and fraud detection. Neustar MarketShare DecisionCloud is a robust, next-gen marketing…

AI-Powered Content Enablement Platform Bigtincan Hub Now Available on the Salesforce AppExchange

Bigtincan, the leading unified mobile content enablement platform for B2B enterprises has announced its integration with the Salesforce AppExchange. This will allow Bigtincan users to leverage the power of AI and machine learning of the leading B2B app marketplace. The Boston-based mobile-centric business intelligence company will offer Bigtincan Hub, its mobile content enablement solution, through the Salesforce AppExchange. “We are thrilled to offer Bigtincan Hub via the Salesforce AppExchange and provide intelligent…