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Telecom Giant Proximus Opts for Neustar MarketShare to Optimize Its Sales and Marketing Campaigns

Neustar, Inc., the leading provider of cloud-based real-time information services, today announced its selection as a partner by Belgium’s largest telecom operator Proximus. By opting for the Neustar MarketShare DecisionCloud digital enablement platform, the telecom enterprise will be able to understand and optimize its marketing and ad campaigns across Belgium. Neustar offers a range of solutions and services for website performance and fraud detection. Neustar MarketShare DecisionCloud is a robust, next-gen marketing…

AI-Powered Content Enablement Platform Bigtincan Hub Now Available on the Salesforce AppExchange

Bigtincan, the leading unified mobile content enablement platform for B2B enterprises has announced its integration with the Salesforce AppExchange. This will allow Bigtincan users to leverage the power of AI and machine learning of the leading B2B app marketplace. The Boston-based mobile-centric business intelligence company will offer Bigtincan Hub, its mobile content enablement solution, through the Salesforce AppExchange. “We are thrilled to offer Bigtincan Hub via the Salesforce AppExchange and provide intelligent…

GroupM Interaction 2017: How Businesses Are Moving from Information Age to Intelligence Age

GroupM, the leading digital media investment firm, has released the preview version of its annual report on the state of digital marketing and its impact on marketers and advertisers. The report, titled “Interaction: Preview Edition for Clients and Partners February 2017”, is published by GroupM’s Worldwide Media and Marketing Forecast, highlighting the challenges in digital marketing across channels. On a positive note, the report predicts the digital share of ad investment in 2017 will jump to around 33%. Interaction…

How Wingify Built its Second MarTech Product after VWO

When I started up Wingify back in 2010, I knew I had hit upon a problem that needed to be solved and was just waiting for someone to come and do so. Visual Website Optimizer, now known widely as just VWO, our first product, wanted to help marketers build better websites by A/B testing various elements - headings, colors, positioning, buttons, etc. The first version of VWO was very simple - it was just A/B Testing (and it did it well enough for us to be among market leaders). Today, it is a complete conversion optimization…

Maropost Introduces Da Vinci to Herald AI Renaissance in MarTech

“Innovation is the specific instrument of entrepreneurship…” Maropost evidently takes it very earnestly, even as it keeps releasing series of cutting-edge innovations for holistic B2B digital transformation. Now, the leading enterprise software provider for email messaging and marketing collaboration has officially entered the AI race for dominance in marketing automation with its latest product. On Tuesday, Maropost introduced Da Vinci into its proprietary marketing cloud inventory. Why would you love Da Vinci in your…

Revel Partners with Adobe to “Keep Innovation Flywheel Spinning” in B2B Digital Transformation

Revel Consulting, the leading collaboration platform for digital disruption, announced a key partnership with Adobe to help B2B enterprises create new and effective ways to engage customers. The latest partnership with Adobe is an extension and expansion of Revel’s strategy to integrate new technology platforms, products and services across its core capabilities in digital disruptions. The partnership will initially focus on sales and marketing technology, with Revel leveraging the full technical capabilities of Adobe…

Oh Snap Inc.! It’s outta control.

Snap Inc. the parent company of SnapChat officially filed to go public on 2nd Feb. Snap Inc., a "camera company" is reportedly seeking a $25 billion valuation in its IPO, expected to happen in March. The self-described camera company considers Apple, Facebook, Instagram, WhatsApp, Google, YouTube and Twitter its rivals. Snap acknowledged in its IPO filing that it would likely be the first company to sell non-voting stock in an IPO on a U.S. stock exchange. The founders of Google and Facebook also took steps to preserve…

CMOs Own Initiatives in Customer Experience; Focus Sharply Moving Towards No-Screen Engagement

The Economist Intelligence Unit (EIU) has released a ground-breaking report on how CMOs are change drivers in martech and which technologies will impact their businesses in next five years. Following the trend on how marketers envision customer experience (CX) in their martech adoption, the report titled, “The path to 2020: Marketers seize the customer experience” explores how CMOs are aligning their direct action to magnify brand equity through personalized CX. One of the most startling outcomes of the report is the…

A.S. Watson Partners with Retail Intelligence Platform Rubikloud to Leverage Machine Learning Capabilities

One of the world’s oldest retailers A.S. Watson Group will be pumping $70 million in Big Data technologies to optimize marketing campaigns and drive powerful sales promotion activities. Established in 1841, the Hong Kong-based retail group revealed its intention to expand Big Data capabilities, investing significantly in a Canadian AI venture firm. It has partnered Toronto-based retail intelligence platform – Rubikloud to achieve scalable Big Data objectives. The A.S. Watson Group or ASW will consolidate its retail brands…

Marketo 2017 Marketing Benchmark Report: Centers of Excellence Key to Boost MarTech Adoption and Maturity

Leading marketing automation software firm Marketo released its first marketing survey on the maturity of contemporary marketers. The report titled, “2017 Marketing Benchmark Report: North America” carries survey results seeking insights from 1300+ Marketo customers on adoption of marketing technologies and integration. Marketing Benchmark Report: North America measures the maturity of marketers based on their marketing strategies and how they execute campaigns using technologies. According to the report, 60% modern…

MarTech Primer: How to do Account-Based Marketing in 2017

The Rise and Rise of Account Based Marketing What kale was to the food industry in 2012, ABM or account-based marketing is to the world of marketing in 2017. Much like how kale has been around for centuries before becoming every celebrity, A-lister, and the Instagram populace’s food-to-swear-by, the now-talked-about ABM too has been around for a while, albeit on a structurally different plate and without being explicitly termed as ABM. Corporate giants have been using account centric strategies for a while now, but of…

Snap Inc. Will Lead R/GA Marketing Tech Venture Studio with IPG to Herald a New Wave of Tech Empowerment

Success is the biggest incentive to innovate further and lead others as well. Snap Inc., the leading tech innovation and social media firm, is gearing up to build a competitive martech solution platform for omnichannel marketers and advertisers. Tech investment firm R/GA Ventures announced Snap as the Lead Partner for the R/GA Marketing Tech Venture Studio with IPG. The partnership will be culminated at R/GA’S NYC headquarters, focusing on martech firms. "We believe that mobile engagement has given rise to some of the…