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New Study Confirms Consumer Trust in Email Drives Readership & Engagement

Publisher Trust is the #1 Driver of Email Newsletter Readership; Publisher Trust Translates to Advertiser Trust to Drive Click-Thrus At a time when fake news is on everyone’s mind, new data shows that consumers have come to trust email newsletters as reliable sources of information, and their trust in the publisher sending those emails extends to brands that advertise within them. The insight proves that not only is email alive and well, but it’s also a valuable engagement channel for both publishers and advertisers.…