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Marketing Technology

From Tricky to Sticky: How Customer Retention will be Your Business’s New Growth Lever in 2019

Attracting and retaining customers has always been a tricky situation, but today’s fragmented climate of digitally native brands, direct-to-consumer brands, and, well, Amazon, have made the landscape more perilous than ever for enterprise brands. Many enterprise brands have chosen to pursue a digital transformation strategy to elevate customer experience and improve competitive execution. A major tenet of this strategy is to move customers from face-to-face or human-assisted engagements to primarily mobile- and digital-led…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Vidoomy Launches Contextual Video Targeting Sprinklr’s Social Media Management Platform, Experience Cloud, Acclaimed by Frost & Sullivan for Helping Brands Improve Customer Engagement Sprinklr’s Platform Analyzes Data and Bridges Data Silos Across Resource…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. DoubleVerify-YouTube Reaffirm Their Commitment For Safer Metric-Based AdTech Landscape DoubleVerify’s Propriety Metric, Authentic Impression, Gets Stronger After the Second Partnership. Advertisers Can Now Measure Viewability, Fraud, Brand Safety, and…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Microsoft to Acquire XOXCO, Bringing Together Leading Bot Development Communities to Help Advance Conversational AI Brabble Integrates *Star Tags in Its Products in an Attempt to Revolutionize E-Commerce The Company Will Integrate *Star Tags and Re-launch Its…

Mobile Learning Technology Firm, Boost, Receives Significant Investment From École Hôtelière de Lausanne

Ecole Hôtelière DE Lausanne (Ehl), Backs Boost With a Strategic Investment, Growing Its Presence in the Mobile Learning Platform Space Boost, a leading mobile learning solutions provider for the Hospitality industry, announces a partnership with École hôtelière de Lausanne (EHL) that will see the Swiss hospitality management university make a strategic investment into the mobile technology learning firm. This will allow Boost to continue to build its presence across the world of hospitality, expanding its suit of mobile…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source for major MarTech developments in the last week. Social Listening Leader linkfluence Acquires Scoop.it linkfluence Also Receives $21 Million Series D Funding to Expand Their Realm in American Markets. Motista’s Study Results Conclude That Emotional Connection Is the Key to Brand Success…

The Era of Paid Social Media Promotions Has Just Begun

In 2018, Social Budgets Have Exceeded 30%, and the Ad Revenue Attributed to Social Media Is Set to Touch $51 Billion by the Year-End Paid social media promotion is not just earned impressions, clicks, organic video views or farmed comments. It’s a conversation that is forged between real identities, offering a chance for every ad campaign to connect and expand audience reach for higher revenue. Why This Suddenly Focus on Paid Social Media Promotions? It has been a year of remarkable transformation for the social media…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Vibes Announces Platform Advances to Support Richer Messaging Content Updated Platform Better Enables Marketers to Reach Customers Through Personalized Messaging and Interactive Multimedia Content, Leading to a More Engaging User Experience…

Freshworks Unified Marketplace Platform Arrives to Provide Seamless Omnichannel Customer Engagement

Freshworks Launches Unified Marketplace Platform - the SaaS Industry’s First Fully-Integrated Customer Engagement Platform Today, Freshworks has announced the launch of a unified marketplace platform that allows companies and developers to easily build apps that give access to a 360-degree view of customer information.  In addition, the marketplace platform also provides a simple interface for customers to easily browse, try and install trusted applications with one-click. Currently, Freshworks is a leading provider of…

Unlock the Power of Webinars with the New Video MarTech Tool for Lead Generation

TwentyThree, The Video Marketing Platform, is Changing Webinars Content marketers are leveraging Video technology to spin a riveting tale to woo the audience. For now, Video is the best way to tell stories and connect with your customers. Continuing with the high-value innovations around video marketing technology, TwentyThree has announced TwentyThree Webinars. Twenty Three Webinars is a new tool that changes the way marketers generate leads, engage their audience, and educate their customers. TwentyThree is currently…

The Benioffs Acquire the TIME Media Brand for $190 Million

Meredith Corporation Have Sold the 95-Year-Old Mass Media Group to Marc and Lynne Benioff Will this be the world's biggest Marketing Technology-Print merger? As the print versus digital divide widens, America woke up to the exciting news from the marketing technology landscape. Meredith’s TIME magazine, one of America’s most iconic news magazines, will now be a part of Marc Benioff’s stable. Just days ahead of the biggest and the most trailblazing marketing technology event on the planet – Dreamforce, Salesforce owner…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By. This bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major Martech developments last week. Measuring Quality and Impact of Event Marketing on Revenue Critical to Most Businesses New Research Proves Correlation Between Events and ROI for Enterprise Companies; Finds Rapid Revenue Growth Is Fueled by Event Marketing Deloitte’s Acquisition of Magnetic’s…

B2B Marketing Technology Veteran Jenn Steele Joins Madison Logic as Chief Marketing Officer

Madison Logic Strengthens Executive Team with Jenn Steele as Chief Marketing Officer, a Top Industry Talent in B2B Tech Today, a global ABM platform provider, Madison Logic, announced that Jenn Steele has joined the company as Chief Marketing Officer. In this role, Jenn will report directly to Madison Logic’s CEO Tom O’Regan. She comes to Madison Logic from Bizible, recently acquired by Marketo. In her CMO role, Jenn will lead the marketing efforts for the ABM company that already helps B2B marketers convert their best…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through the major MarTech developments last week. Nexcess to Sponsor the Human Element NEXT Conference The Conference Is an Event Focused on the Innovation in eCommerce, Digital Marketing and the Future of Online Retail SutiCRM’s Latest Software Version Is Packed with New Features…

Seismic HomePage Unveiled to Deliver True Personalization to Sellers for Maximum Productivity

Seismic Announces Series of Product Updates Designed to Further Leverage the Platform’s Intelligence and Situational Awareness Capabilities Seismic has announced the launch of Seismic HomePage. Seismic HomePage is a situationally aware homepage that spotlights relevant information for each individual seller and recommends next steps based on what is likely to help them engage their unique set of buyers. The launch is one of multiple product announcements from the global leader in sales and marketing enablement -- all…

Marketing Vetaran and Brand-Builder Sarah Hofstetter to Join comScore as President

Sarah Hofstetter Has Advised Marketing Executives From Coca-Cola, Mondelēz International, MINI, NBCUniversal, Nestlé, and Pernod-Ricard Today, comScore announced that Sarah Hofstetter, former CEO of the award-winning marketing agency 360i from 2013 to 2018 and Chairwoman since May, will join the company as President, effective 4 October. Reporting to CEO Bryan Wiener, Sarah Hofstetter will be responsible for the company's commercial strategy, including marketing and sales, as well as the continued advancement of its…

Mynewsdesk Acquires Mention to Amplify Real-Time Web and Social Listening Capabilities

Today, Mynewsdesk has announced that it has acquired Mention, a marketing technology company for social media monitoring. This acquisition marks yet another step in Mynewsdesk’s extensive expansion plans with the goal of creating a new global category leader within the real-time web and social listening for SMEs. Mention would amplify Mynewsdesk's technology capabilities with the real-time AI-driven web and social monitoring analytics tool. Mention CEO, Matthieu Vaxelaire will take on a new role within the combined…

Intercom Makes Business Messaging Personal with Interactive Video Bots

Automated Video Business Messaging Interfaces Could Further Help Sales and Marketing Teams Capture Audience Attention, Automate Actions, and Accelerate Sales Leading customer messaging platform for sales, marketing and support teams, Intercom, has launched Video Bots. Intercom Video Bots deliver video messages designed to capture website visitors attention and accelerate sales by combining the personality of video with the automation of bots. With this launch, Intercom is the first and only business messaging platform to…

Now, Google Is Your Most-Reliable Holiday Planner

How Google Can Help You Plan Holiday Travel Better We all need breaks to recharge our senses and take our mind off the hustle-bustle of daily life. Planning a holiday is never easy—especially if you are taking a break from work. As the holiday season approaches, most people have already started searching for tips and tricks to manage their time and money better. The question on  top of everyone’s mind is 'How do I save money and book a holiday that meets my expectations without burning a hole in my pocket?' Well, if you…

Which Is the Best AdTech Stack for a Performance Marketer?

Performance Marketers Often Struggle to Decide on the Most Suitable Ad Format for Their Online Marketing Strategies. Key Information on Search, Social & Discovery Advertisements, and the Best Possible Ways via Which They Can Be Applied David Ogilvy had once spoken about the persuasive power of informative advertising. Today, that quote has become a symbolic guide for AdTech customers catering to cross-channel media inventories. Here’s a little food for thought from AdTech industry- By 2021, Mobile Video…