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Native & Programmatic Advertising

Immersv Raises $10.5 Million in Series A Funding to Scale Mobile 360 and VR Advertising

Sudipto Ghosh Aug 19, 2017 0
Round led by Rogers Venture Partners, with participation from several other leading investors Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has…
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AI/ML

Microsoft To Join Partners And Consumers IoT Expo and WCIT 2017

Sudipto Ghosh Aug 18, 2017 0
Jason Zander, Corporate Vice President Of Microsoft Azure, Shares Deep Insight On Intelligent Iot Deployment With Global Industry Leaders Microsoft, the leading platform and…
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Social Media Marketing

Singapore’s National Day Analytics: Meltwater Shows How the Citizen Picked Ads

Sudipto Ghosh Aug 18, 2017 1
The Battle For The Best National Day Ad Has Ended, And Here’s A Look At The Brands That Won Consumers Over, And The Ones That Didn’t – To Say The Least.   According to new data…
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Social Media Marketing

Lindsey Carnett, Marketing Maven’s CEO and President, Chosen for Forbes Agency Council

Sudipto Ghosh Aug 18, 2017 0
Marketing Maven, a leading public relations agency, announced that it was selected to be a part of the Forbes Agency Council. This is an invitation-only community for executives in…
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Marketing Automation

Mindmatrix Brings Partner Relationship Management (PRM), Channel Marketing Automation & Channel…

Sudipto Ghosh Aug 17, 2017 1
Mindmatrix, a leading native Channel Enablement Software Provider in the industry, is offering all the 3 core elements of Channel Enablement on a single platform. These elements are --…
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Marketing Automation

LeadMaster Selects ConnectLeader’s Sales Acceleration Platform for CRM Integration and…

Sudipto Ghosh Aug 17, 2017 1
ConnectLeader, a leading innovator in B2B sales acceleration technologies, announced that LeadMaster has selected its award-winning Sales Acceleration Platform for product integration.…
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Mobile Marketing

Mobile Embrace Strengthens Digital Performance Marketing Business with Acquisition of C2B Solutions

Sudipto Ghosh Aug 17, 2017 0
Mobile Embrace, a leading mobile and performance marketing company, has announced the acquisition of C2B Solutions Pty Ltd (C2B), a profitable and growing Performance Marketing…
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Sales Enablement

Allego and Strategy to Revenue (STR) Partner to Deliver Industry-First Sales-Enablement-as-a-Service…

Sudipto Ghosh Aug 17, 2017 0
Allego, the leading mobile video sales learning platform, and Strategy to Revenue (STR), a global provider of enterprise, sales force management and sales force effectiveness solutions,…
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Marketing Attribution

Todd Benedict Joins Tapad as Chief Revenue Officer, North America

Sudipto Ghosh Aug 16, 2017 1
Todd Benedict, An Ad Tech Veteran, Would Lead The Company's North America Sales Operations Tapad, the leader in cross-device marketing technology, has appointed Todd Benedict as…
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Content Marketing

SnapApp Scoops $10.2 Million Series B Funding to Fuel Continued Growth

Sudipto Ghosh Aug 16, 2017 0
SnapApp, the leading interactive content platform for B2B marketers, announced that it has closed $10.2 Million in additional funding from its principal investor, Providence Strategic…
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Native & Programmatic Advertising

Genesis Media Expands Programmatic Technology by Merging with Altitude Digital

Abhi Yadav Aug 11, 2017 0
Company to Launch First Publisher Video Platform Connecting User Behavior Data, Content Analytics, and Programmatic Advertising Genesis Media, a leading publisher analytics,…
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NLP

OpenNMT Developed by SYSTRAN and Harvard, Recognized by ACL 2017

Sudipto Ghosh Aug 11, 2017 0
SYSTRAN, a software publisher specialized in machine translation and natural language processing has announced that the joint research and development between SYSTRAN and Harvard NLP on…
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Data Management Platforms

Openprise Launches ‘Openprise Data Marketplace’ to Normalize Data Ingestion and Unification

Sudipto Ghosh Aug 11, 2017 0
Openprise, the leader in data orchestration solutions for marketing and sales, has announced the availability of Openprise Data Marketplace, a new solution that simplifies the process…
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Video Platforms

The Keli Network Exceeds One Billion Monthly Video Views

Avinash Duduskar Aug 11, 2017 1
The Keli Network, a video-first social channel creator distributing vertically-focused content through its owned brands – including Gamology, Genius Club, Beauty Studio and OhMyGoal –…
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Guest Authors

5 Ways Facebook is Moving to Compete in the Local Search Industry

Collin Holmes Aug 11, 2017 1
Facebook is the powerhouse in the social media industry. For years, they have been the top social media site in the world and just last week they became the first social site to reach…
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B2B Data

Zyme Acquires CCI to Expand Smart Application Portfolio

Avinash Duduskar Aug 10, 2017 0
Zyme, the #1 Channel Data Management (CDM) company is excited to announce that it has completed the acquisition of CCI, a leading channel incentives management firm that offers highly…
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Analytics

LiveRamp Partners with Goodway Group, Activating People-Based Marketing

Avinash Duduskar Aug 10, 2017 1
Goodway Group, the programmatic partner agencies trust to drive campaign performance and media efficiency, partnered with LiveRamp™, an Acxiom® company  and leading provider of…
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Analytics

Toluna Launches Transformative DIY Community Product QuickCommunities

Avinash Duduskar Aug 10, 2017 0
Toluna, industry pioneer and leading provider of on-demand, real-time digital consumer insights, launched QuickCommunities,  a do-it-yourself (DIY) product enables users to build,…
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Marketing Automation

Really Simple Systems Announces a Major New CRM Release Targeting the SMB Market

Sudipto Ghosh Aug 9, 2017 0
Really Simple Systems has unveiled the CRM Version 5 featuring 'drag and drop' customization, a global search bar, easy data move and merge options Really Simple Systems, the…
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Customer Experience Management

Ci&T Expands Strategy And Design Capabilities With Acquisition Of Comrade

Avinash Duduskar Aug 9, 2017 0
Global digital solutions partner CI&T has acquired Comrade, a strategy and customer experience design agency in the San Francisco Bay Area. The acquisition combines CI&T’s lean…
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