Madison Logic Strengthens Executive Team with Jenn Steele as Chief Marketing Officer, a Top Industry Talent in B2B Tech Today, a global ABM platform provider, Madison Logic, announced that Jenn Steele has joined the company as Chief…
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New APEC Privacy Recognition for Processors (PRP) Certification Enables Businesses to Demonstrate Compliance with Comprehensive Global Standards TrustArc, the leading data privacy management company, announced an expansion of its…
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Zendesk, Inc. announced it has acquired FutureSimple Inc., the company behind Base. Base is known for building modern, easy-to-use sales force automation software designed to help salespeople do their jobs more effectively. Zendesk will…
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AI Guides Marketers Through the Process of Using Data to Understand Where to Spend Their Next Dollar as Pressure to Demonstrate ROI Intensifies Marketers are increasingly expected to use data to make smarter, faster decisions, reallocate…
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Valossa AI Delivers World-Leading Video Intelligence to Content Moderation and Compliance Teams Valossa, a leading video recognition, and content intelligence company, has announced a novel video analysis solution that is able to…
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Branch, the fastest growing cross-platform solution for links and measurement, is acquiring TUNE's Attribution Analytics platform and team. The acquisition will combine Branch's cross-platform deep linking and measurement with TUNE's mobile…
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The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I often relate to that impressive 'Lion' factor in content marketing too! Do you? How do you measure the performance of your content, and how often? To…
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Subscription Service Provides Sophisticated Omnichannel Content Management and Experience Orchestration Seamlessly Integrated with Leading Ecommerce and Marketing Systems CoreMedia, a content management visionary recognized by leading…
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Oath Ad Platforms Offers Access to Expanded Inventory, Innovative Ad Formats, Trusted Data and Enhanced Machine-Learning, Along with Other New Capabilities Oath, a Verizon subsidiary, introduced Oath Ad Platforms as its simplified suite…
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The Platform’s New Tools Help Small Businesses Generate and Convert More Leads in Today’s Digital Society by Creating Effective Facebook Ads and Marketing Emails Faster, Eliminating Third-Party Tools Curaytor, a full-service digital…
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nFusz to Offer Augmented Sales Intelligence Software to 3.9 Million Odoo Users nFusz, Inc., a leader in business-focused interactive video and the pioneer of augmented sales intelligence software, announced it has entered into a…
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Acquisition Bolsters Advantage’s Momentaware Geo-Location Data Product, Which Helps Define and Predict When and Where People Shop, and Drive Conversions Advantage Solutions (Advantage) announced its acquisition of Jun Group, an…
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Deloitte Wants to Intensify Client Engagement Initiatives by Investing in Targeting Audiences and Artificial Intelligence Deloitte announced that it will be acquiring Magnetic Media Inc’s Artificial Intelligence(AI) powered business…
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The Interactive Advertising Bureau (IAB) announced that Michael Texidor has been promoted to Vice President, Learning and Development, and Breda O’Reilly has been named Vice President, Investment and Relations. “Leveraging their industry…
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Platform Achieves 70 Percent Year-Over-Year Increase in Video Ad Spend Rubicon Project, the Global Exchange for Advertising, shared highlights of its video business through the first half of 2018. During this period, Rubicon Project…
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Episerver Digital Experience Cloud Customers on Microsoft Azure Recoup Costs in Under Six Months Episerver, the company transforming digital experiences, revealed the results of a commissioned Total Economic Import (TEI) study conducted…
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LOCALiQ Brings Together USA TODAY NETWORK’s Breadth of Insights, Data Intelligence, and Marketing Solutions to Help Businesses Succeed in Reaching Customers; Launches New Service to Drive Increased ROI USA TODAY NETWORK, part of Gannett…
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Red Points, the Barcelona-based online brand protection specialist, launched a new Online Distributor Compliance (ODC) solution to help brands worldwide manage and optimise distribution agreements efficiently using technology. The new…
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New Research Proves Correlation Between Events and ROI for Enterprise Companies; Finds Rapid Revenue Growth Is Fueled by Event Marketing One of the world’s oldest marketing channels—events—was erroneously labeled as unquantifiable and…
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Finance Industry Veteran Brings over 20 Years of Experience to the High-Growth Company Anaplan, the pioneer in Connected Planning, announced the appointment of David Morton Jr. as chief financial officer, effective Monday, September 10,…
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