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social listening

Hootsuite Takes Social Listening to a Whole New Level

Hootsuite unveils new social listening solution, Insights Powered by Brandwatch, with data aggregated from over 100 million social media platforms, blogs, and news sites Hootsuite, the global leader in social media management, unveiled its new listening solution Insights Powered by Brandwatch. The tool integrates directly into the Hootsuite dashboard, allowing businesses to elevate consumer intelligence by finding and analyzing the most pertinent and complex conversations surrounding their brand. The newly launched…

Global Survey Reveals 85% of PR Practitioners Are Missing out on Effective PR Tools and Techniques

80% of PR Corporate Positioning for Senior Executives Globally Is Not Driven by Social Media Analytics Key areas where PR professionals can unlock a competitive advantage in 2020 have been highlighted in new research released. Leading social listening and analytics platform, Talkwalker, joined forces with global market research and data analytics firm, YouGov, to gather data from 3,700 marketing and communications professionals based in Europe, USA, Africa, Asia-Pacific, Latin America and the Middle East to release new…

Talkwalker Launches Conversation Clusters, Accelerates Insight Discovery With Augmented Analytics Tool

Talkwalker Builds on Commanding Lead in AI Applications for Social Analytics With a New Visualization Tool That Uncovers and Maps Topics Visually From Millions of Social Media Conversations Talkwalker, the leading social listening and analytics company, announced the launch of Conversation Clusters, a data visualization tool that enables  marketers, PR professionals and consumer insight analysts to instantly uncover, understand and visualize the context around any topic at a glance. The launch marks a significant…

Improve Your Customer Engagement With the Help of Social Listening

Quantzig, a leading analytics advisory firm, has announced the completion of their new article on social listening and its benefits for businesses across industries. Social listening helps businesses to monitor their brand's social media channels for any customer feedback and direct mentions of their brand. Also it helps to monitor discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities. A detailed analysis of online reputation is…

Brickfish Announces SocialPulse: Real-Time Social Listening Event

Social Marketing Leader Grants Exclusive Access on Super Bowl Sunday Brickfish, the leading end-to-end social media management company, is offering exclusive access to its social listening platform to brands during the Super Bowl. Brands will be able to experience conversations as they happen in real-time around the big game, advertisements, teams and more with Brickfish SocialPulse. “The conversations taking place online can’t be overlooked. As brands spend nearly $500 million in advertising for the big game, viewers…

Mynewsdesk Acquires Mention to Amplify Real-Time Web and Social Listening Capabilities

Today, Mynewsdesk has announced that it has acquired Mention, a marketing technology company for social media monitoring. This acquisition marks yet another step in Mynewsdesk’s extensive expansion plans with the goal of creating a new global category leader within the real-time web and social listening for SMEs. Mention would amplify Mynewsdesk's technology capabilities with the real-time AI-driven web and social monitoring analytics tool. Mention CEO, Matthieu Vaxelaire will take on a new role within the combined…

NetBase Launches Cross-Channel Customer Experience Analytics

Social Analytics Leader Provides Out-of-the-Box Availability of Comprehensive Voice of the Customer Feedback for Actionable Business Insights NetBase, a global leader in enterprise social analytics, announced the availability of a comprehensive, cross-channel Customer Experience Analytics solution that combines Voice of the Customer (VoC) with social analytics. This out-of-the-box solution gives brands actionable business insight from customer feedback regardless of when it occurs. The NetBase VoC solution eliminates costly…

How to Champion B2B Social Selling and Deliver ROI

Have you heard the story of that B2C salesperson who could sell a ski jacket to a salt miner from the Danakil Desert in Ethiopia? Does not happen anymore, right? For long, B2B sellers relied on a hit-and-miss rule of the thumb -- making ‘n’ number of phone calls from a directory and sitting idle on cold calls for eons. Then came Marketing Automation and a bunch of CRMs that helped achieve better results in customer targeting and acquisition. With a surfeit of technologies to converse with customers across any platform of…