TAG

More than 85% of UK consumers would reduce or stop purchasing products they buy on-the-regular if they discovered an ad for that product had run next to COVID-19 conspiracy theories or misinformation, according to the 2021 TAG/BSI UK…
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With the certification, Extreme Reach remains committed to creating safe environments for advertisers and their creative assets Extreme Reach (ER), the complete asset management solution for TV and video ads, today announced that it has…
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Adverty, the in-game and esports advertising specialists, have been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal after demonstrating its compliance with rigorous brand safety standards. The…
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New Data from The 614 Group Shows Record-Low IVT Rates in TAG Certified Channels; CTV Fraud Rate in TAG Channels at Just 0.6% The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect…
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Meah Will Lead Expansion of TAG Threat Sharing Program; TAG Releases New White Paper Outlining Best Practices for Companies to Stop Malvertising The Trustworthy Accountability Group (TAG), a self-regulatory advertising industry initiative…
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Mike Zaneis to Serve as CEO & Jules Kendrick as Managing Director UK/Europe for Consolidated Organization under TAG Brand The digital advertising industry's two leading anti-fraud and brand safety organizations, the Trustworthy…
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Vonwerschpartner Digital Strategies Retained to Support Technical Standards in the Region and Engage Local Members IAB Tech Lab (Tech Lab), the digital media and marketing industry's global nonprofit research, development, and technical…
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TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers and broadcasters, has recently announced its official membership in the Interactive Advertising Bureau (IAB) and its completion of the verification process necessary…
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TAG Certification Confirms BBTV’s Continued Efforts Against Digital Advertising Fraud BroadbandTV Corp. (BBTV), an enabling platform for content owners that is advancing the world through the distribution, management and monetization of…
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Asia-Pacific Fraud Snapshot Conducted by The 614 Group Finds 91 Percent Less IVT in TAG Certified Channels vs. Industry Average The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in…
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Valassis, the leader in marketing technology and consumer engagement, announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the…
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Trustworthy Accountability Group (TAG) certifies mobile advertising marketplace for the third year in a row AdColony, the in-app marketplace for brands, announced that the Trustworthy Accountability Group (TAG) has awarded it the…
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Trinity Audio, the leading audio content platform, is now a member of the Interactive Advertising Bureau (IAB) Audio Committee - a group of select media companies, brands and technology firms working on developing solutions that improve the…
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Technology Association of Georgia Honors 40 Companies for Innovation and Contributions to State's Technology Community PubWise, the leader in hyperautomation for the digital advertising industry, announced that it has been named a Top 40…
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Technology Association of Georgia Honors 40 Companies for Innovation and Contributions to State's Technology Community Verusen, an innovator in materials inventory and data management technology, announced that it has been named a Top 40…
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Limpid, the data-driven advertising technology platform, announced today it has been “Verified by TAG” and approved for listing in the TAG Registry of known and trusted players in the digital ad ecosystem TAG is an advertising…
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Both Companies Committed to Combat Fraudulent, Invalid Traffic for the Digital Audio Advertising Industry After over a year’s efforts, Pandora, working closely with AdsWizz, has been awarded the TAG “Certified Against Fraud” Seal by the…
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According to 614 Group Analysis, Fraud Rates in TAG Certified Channels Dropped from 1.68% to 1.41%, as Industry Adopted Higher Standards The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal…
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According to 614 Group Analysis, Fraud Rates in TAG Certified Channels Dropped from 1.68% to 1.41%, as Industry Adopted Higher Standards The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal…
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MGID becomes one of the first platforms to adopt the new IAB Tech Lab solutions to provide greater confidence in its offering MGID, the global pioneer in native advertising, has announced it is starting work to become one of the first ad…
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