TAG Archives — MarTechSeries

Revcontent Earns TAG Registry to Improve Transparency and Brand Safety in Digital Advertising

Revcontent Worked with TAG to Ensure Partners Are Given Extra Transparency and Protection Content recommendations platform, Revcontent has announced that it

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Sudipto GhoshMay 11, 2018, 9:45 pmMay 11, 2018 0 284

Analytics, Brand Safety

comScore Receives Renewed Certifications from TAG for Its Efforts to Eliminate Piracy and Fraud

Certifications Highlight ComScore’s Ongoing Commitment to Brand Safety and Invalid Traffic Detection comScore announced the company received its certification renewal

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MTS Staff WriterMarch 29, 2018, 9:01 pmMarch 30, 2018 0 111

Native & Programmatic Advertising, Video Advertising

SpotX Doubles Down on Digital Video Advertising Safety, Granted Renewal on All Trustworthy Accountability Group (TAG) Certifications

Video Advertising And Monetization Platform Strengthens Its Leadership Role In Brand Safety SpotX, the leading video advertising and monetization platform,

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PRNewswireMarch 22, 2018, 11:44 pmMarch 22, 2018 0 151

Brand Safety, Native & Programmatic Advertising

Trustworthy Accountability Group Hires Former IAB UK Executive Nick Stringer

New TAG EU Office, With Nick Stringer as VP of Global Member Engagement and Operations, Will Help Coordinate Industry’s Worldwide Efforts

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PRNewswireMarch 20, 2018, 4:53 pmMarch 20, 2018 0 187

Tech Bytes

TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee

Shouvick MukherjeeChief Technology Officer, Amobee In December 2017, Amobee launched their Inventory Accountability Program to build a strong anti-fraud community. This

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Sudipto GhoshMarch 20, 2018, 4:30 pmMarch 20, 2018 0 818

Mobile Advertising, Native & Programmatic Advertising

DelPlaya Media Obtains ‘TAG Registered’ Status From the Trustworthy Accountability Group (TAG)

DelPlaya Recently Completed the TAG Registration Process and Is Now Planning to Apply for a TAG “Certified Against Fraud” Seal

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PRNewswireMarch 5, 2018, 8:33 pmMarch 5, 2018 0 450

Guest Authors, Native & Programmatic Advertising

The Fight Against Fraud: Why DSPs Should Build Their Own Fraud-Detection Tools

Our industry is plagued with fraud. Global industry bodies are now involved, with the IAB releasing Ads.txt guidelines and Trustworthy

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Jochen SchlosserDecember 4, 2017, 8:30 pmDecember 4, 2017 0 1030

Content Management

TAG Awards First “Certified Against Malware” Seals to Companies

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, awarded its first

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PRNewswireAugust 2, 2017, 12:23 amAugust 2, 2017 0 353

Interview with Jon Clarke, CEO, Cyance

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

Interview with Henry Bruce, SVP Marketing, Contently

Interview with Peter Isaacson, Chief Marketing Officer, Demandbase

Interview with Jesper Theill Eriksen, CEO, Templafy

TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global

TechBytes with Byron Matthews, President and CEO, Miller Heiman Group

UnGagged TechBytes with Bastian Grimm, Director Organic Search, Peak Ace

Webinar World Techbytes with Paul Dolan, Research Director APAC, SiriusDecisions

TechBytes with Daniel Fisher, Managing Director (Europe) at Playbuzz

Fireside Chat with Bill Walker

Fireside Chat with Lee Auerbach

Fireside Chat with Andrea Moe

Fireside Chat with Ebonie Newman

Fireside Chat with Evan Liang

Real-life Food Photography Drives Marketing

Key Takeaways from the SiriusDecisions Summit 2018

To Unlock Mobile’s Potential, Marketers Must Leverage Unstructured Data

The FIVE Key Building Blocks for a Solid ABM Foundation

3 Pivots Marketers Need to Make to Improve Marketing Performance

Why Should ‘Grey Area’ Players Fear GDPR?

Adobe Brings Accurate Attribution with Advertising Analytics

Marketo-Madison Logic Partnership: The Game-Changer in the ABM Ecosystem

Soulmates.AI Launches Brand Trust Index to Scientifically Define Consumer Trust in Retail

Ask Yourself, What’s Bringing Audiences to Your Website?

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