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AdColony Receives TAG Certified Against Fraud Recertification for Third Year Running

Trustworthy Accountability Group (TAG) certifies mobile advertising marketplace for the third year in a row AdColony, the in-app marketplace for brands, announced that the Trustworthy Accountability Group (TAG) has awarded it the Certified Against Fraud certification for 2020, its third consecutive certification. The certification reaffirms AdColony’s continued efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. Marketing Technology News: Zix Corporation…

Trinity Audio Joins IAB Audio Committee and ‘Verified by TAG’ Program

Trinity Audio, the leading audio content platform, is now a member of the Interactive Advertising Bureau (IAB) Audio Committee - a group of select media companies, brands and technology firms working on developing solutions that improve the interactive audio advertising and marketing ecosystem. The Audio Committee׳s goal is to establish industry guidance by creating standards and best practices to help bring clarity to the audio marketplace. Marketing Technology News: TEKLYNX Awarded 2020 Stevie® for Historic Customer…

PubWise Named A Top 40 Innovative Technology Company

Technology Association of Georgia Honors 40 Companies for Innovation and Contributions to State's Technology Community PubWise, the leader in hyperautomation for the digital advertising industry, announced that it has been named a Top 40 Innovative Technology Company by the Technology Association of Georgia (TAG), the state's leading association dedicated to the promotion and economic advancement of the state's technology industry. TAG will recognize this prestigious group at The Summit 2020 on March 3-4 at the Cobb…

Verusen Named a Top 40 Innovative Technology Company

Technology Association of Georgia Honors 40 Companies for Innovation and Contributions to State's Technology Community Verusen, an innovator in materials inventory and data management technology, announced that it has been named a Top 40 Innovative Technology Company by the Technology Association of Georgia (TAG), the state's leading association dedicated to the promotion and economic advancement of the state's technology industry. TAG will recognize this prestigious group at The Summit 2020 on March 3-4 at the Cobb…

Limpid Receives TAG Certified Against Fraud Seal, Continues Commitment To Fight Ad Fraud

Limpid, the data-driven advertising technology platform, announced today it has been “Verified by TAG” and approved for listing in the TAG Registry of known and trusted players in the digital ad ecosystem TAG is an advertising initiative created to fight criminal activity across the digital advertising supply chain and provides a variety of certifications and resources to support this goal. Also Read: 75 Inspiring Martech Leaders Who Are Prepared for 2020 The TAG Registry is enabling companies to feel confident that…

Pandora, AdsWizz Earn TAG ‘Certified Against Fraud’ Seal

Both Companies Committed to Combat Fraudulent, Invalid Traffic for the Digital Audio Advertising Industry After over a year’s efforts, Pandora, working closely with AdsWizz, has been awarded the TAG “Certified Against Fraud” Seal by the Trustworthy Accountability Group. The TAG seal has become a baseline expectation for fraud prevention in the advertising industry, and it reassures buyers that Pandora is following anti-fraud best practices to combat fraudulent, invalid traffic and promote greater transparency in the…

TAG Study Shows 88% Less Fraud in TAG Certified Distribution Channels, Notable Improvement Over Prior Year

According to 614 Group Analysis, Fraud Rates in TAG Certified Channels Dropped from 1.68% to 1.41%, as Industry Adopted Higher Standards The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, released the results of its 2019 benchmark fraud study. The study shows the industry's continued success in reducing fraud within TAG Certified distribution channels at a time when many more participants in the digital advertising supply chain…

TAG Study Shows 88% Less Fraud in TAG Certified Distribution Channels, Notable Improvement Over Prior Year

According to 614 Group Analysis, Fraud Rates in TAG Certified Channels Dropped from 1.68% to 1.41%, as Industry Adopted Higher Standards The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, released the results of its 2019 benchmark fraud study. The study shows the industry's continued success in reducing fraud within TAG Certified distribution channels at a time when many more participants in the digital advertising supply…

MGID Adds Sellers.json and Support for OpenRTB SupplyChain Object to Drive Increased Trust and Transparency

MGID becomes one of the first platforms to adopt the new IAB Tech Lab solutions to provide greater confidence in its offering MGID, the global pioneer in native advertising, has announced it is starting work to become one of the first ad tech companies to start posting the sellers.json file on its supply platform domains, and will support the OpenRTB SupplyChain object, to give buyers a better understanding of the inventory they are bidding on. Released by the IAB Tech Lab in April 2019 for public comment, sellers.json…

OpenX Awarded First Platinum Status Recognition from the Trustworthy Accountability Group (TAG) for Comprehensive Approach to Quality and…

Leading Independent Ad Exchange Is One of Only Five Companies Globally to Achieve Highest Level of Quality Certification OpenX, the world's largest independent advertising exchange, announced that the company has achieved Platinum Status for its commitment to quality from the Trustworthy Accountability Group (TAG), designating compliance with all four of the available TAG seals: Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Certified Against TAG's Inventory Quality Guidelines. Less…

Revcontent Earns TAG Registry to Improve Transparency and Brand Safety in Digital Advertising

Revcontent Worked with TAG to Ensure Partners Are Given Extra Transparency and Protection Content recommendations platform, Revcontent has announced that it has completed the verification process. The company has been approved by the Trustworthy Accountability Group (TAG) as a participant in the TAG Registry. Companies that are TAG Registered have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process. TAG is an advertising industry…

comScore Receives Renewed Certifications from TAG for Its Efforts to Eliminate Piracy and Fraud

Certifications Highlight ComScore's Ongoing Commitment to Brand Safety and Invalid Traffic Detection comScore announced the company received its certification renewal as a Validated Digital Advertising Assurance Provider (DAAP) through the Trustworthy Accountability Group's (TAG) Certified Against Piracy program, as well as a new TAG Certified Against Fraud Seal for its efforts to eliminate piracy and fraud. Also Read: Trustworthy Accountability Group Hires Former IAB UK Executive Nick Stringer TAG was created three…

SpotX Doubles Down on Digital Video Advertising Safety, Granted Renewal on All Trustworthy Accountability Group (TAG) Certifications

Video Advertising And Monetization Platform Strengthens Its Leadership Role In Brand Safety SpotX, the leading video advertising and monetization platform, announced that it has been granted certification renewal by the Trustworthy Accountability Group (TAG) for all official seals including the Certified Against Fraud Seal, Certified Against Malware Seal, the Certified Against Piracy Seal, and the Certified Inventory Quality Guidelines (IQG) Seal. TAG is a first-of-its-kind cross-industry accountability program…

Trustworthy Accountability Group Hires Former IAB UK Executive Nick Stringer

New TAG EU Office, With Nick Stringer as VP of Global Member Engagement and Operations, Will Help Coordinate Industry's Worldwide Efforts to Fight Digital Ad Crime, Improve Transparency The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, announced it has hired Nick Stringer, former Director of Regulatory Affairs at the Internet Advertising Bureau UK (IAB UK) and former Chair of the European Interactive Digital Advertising…

TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee

Shouvick Mukherjee Chief Technology Officer, Amobee In December 2017, Amobee launched their Inventory Accountability Program to build a strong anti-fraud community. This signaled the start of active participation from adtech companies in creating a brand safe and fraud-free digital ecosystem. To understand how Amobee is building an advanced brand safety roadmap for better inventory accountability, we spoke to their Chief Technology Officer, Shouvick Mukherjee.Tell us about your role in Amobee and the team you handle.…

DelPlaya Media Obtains ‘TAG Registered’ Status From the Trustworthy Accountability Group (TAG)

DelPlaya Recently Completed the TAG Registration Process and Is Now Planning to Apply for a TAG "Certified Against Fraud" Seal DelPlaya Media Inc. a direct source of programmatic mobile inventory and demand for agencies and publishers, recently announced that it has obtained "TAG Registration" from the Trustworthy Accountability Group (TAG). TAG is an advertising industry initiative created to fight criminal activity in the digital advertising supply chain. Several hundred companies in the digital advertising industry…

The Fight Against Fraud: Why DSPs Should Build Their Own Fraud-Detection Tools

Our industry is plagued with fraud. Global industry bodies are now involved, with the IAB releasing Ads.txt guidelines and Trustworthy Accountability Group (TAG) developing focused programs. Many platforms rely on specialized third parties like Integral Ad Science (IAS), Forensiq, and others to keep the ecosystem safe. However, working predominantly with external partners carries risks and reduces control. One classic outsourcing rule states that business-critical processes shouldn’t be outsourced unless they’re a commodity.…