Incorporating Lotame’s Audience Segments Into Bucksense’s Platform Will Result In More Targeted And Better Performing Campaigns Bucksense, the programmatic platform for agile…
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Acquisition Expands Discoverorg’s Data Offerings And Solidifies Its Position As The Leading Provider Of B2b Sales And Marketing Intelligence RainKing, the leading marketing and sales…
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Bluescape, an innovator in visual collaboration software, announced a new strategic partnership agreement with Buzzfire, a leading provider of robust, integrated AV-meets-IT…
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Datonics’ Proprietary Search, Purchase-Intent, Life-Stage, Demographic And B2b Data Now Available To Marketers And Advertisers Using Appnexus Datonics, a leading independent online…
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Openprise, the leader in data orchestration solutions for marketing and sales, has announced the availability of Openprise Data Marketplace, a new solution that simplifies the process…
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Last month, Acxiom expanded their global footprint with the launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico. The new launch would enable Acxiom clients…
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Linkedin Has Announced That It Is Introducing 19 New Partners In Three New Categories To Help Marketers LinkedIn has announced that it is doubling down on solving 3 major pain…
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"22When you’ve got all the information you’re going to get, you always make a decision. You might be right or wrong, but straddling a picket fence hurts you and everybody else. Make a…
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"Ultimately, everything – on some degree – is about providing a level of personalization."On Marketing Technology MTS: Tell us a little bit about your role and how you got here.…
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The media plan of 2020 will be drastically different from the media plan of 2017. This accelerated evolution is being driven by data --both its enhanced management and broader…
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"I believe the best marketing is a balance of science and art, which the proliferation of marketing technology supports."On Marketing Technology MTS: Tell us a little bit about…
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mParticle, the leading multi-screen API provider, has been selected as Snapchat Partner to enable easy onboarding for brands. The NYC-based mobile marketing accelerator platform will…
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Tracking First, a Utah-based adtech start-up that validates and manages full-range of online marketing campaigns announced promotion of John Boyd to the position of Chief Operating…
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