"In the era of big data science, the art of asking smart questions is ever more important. Clarity on the purpose of the task is the best preparation."On Contextual Targeting Technology…
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"One of the biggest trends that I see is an increasing focus on improving the customer experience online, and ensuring that campaigns (however smart they might be) don’t harm that."On…
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Necessity is the mother of invention, and the need to provide a reliable identifier for mobile users has led to a revolution in identifying and tracking users across all devices. We may…
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"We’re big fans of eating our own dogfood, so we test and use our own products and features that relate to people-based advertising and marketing."On Marketing Technology MTS: Tell…
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The Gold Level member of Oracle PartnerNetwork will provide a multilingual solution to marketers across Oracle Marketing Cloud application Oracle Cloud Marketplace is getting…
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"The biggest challenge is how to create a competitive advantage by differentiating your company’s platform from others."On Natural Language Processing Technology MTS: Tell us a…
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"I believe the best marketing is a balance of science and art, which the proliferation of marketing technology supports."On Marketing Technology MTS: Tell us a little bit about…
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"Victory does not come easy, you have to constantly strive for it. You have to focus on doing things that are worth doing."On Marketing Technology MTS: Tell us a little bit about…
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"In a world where there is so much parity –– product, price, skills –– the repertoire and culture you build within your team will determine success or mediocrity."On Marketing…
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B2B marketing success in today’s competitive environment is dependent upon making smarter decisions driven by actionable data. Increasingly, marketers will need to rely on insights…
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"Work hard, be humble, good things will come."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. As the head of strategy at Episerver, and…
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David Fortino SVP of Audience and Product - NetLine Corporation "Be yourself. Never doubt the importance of staying true to your gut. The mind wavers."On Marketing Technology…
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On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m PebblePost’s co-founder and CEO, but…
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"The average non-Fortune 500 company uses 16+ different software vendors to manage their data and marketing programs, and the biggest challenge for CMOs today is figuring out how to…
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IT’S 2017, AND EVERY CMO IS PROMISING THEIR CEO MOUNTAINS OF GLENGARRY LEADS FOR THEIR SALES ORGANIZATION TO CLOSE. We’re not talking about normal, old Glengarry leads, we’re talking…
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So LinkedIn decided to shut down the SlideShare Lead Generation product. Are you walking around aimlessly wondering what to do with your content and how you will produce leads this…
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Dropbox has attained the Golden Metric of SaaS revenue, reigniting the interest around its possible IPO plans in 2017. Two weeks ago, Dropbox CEO Drew Houston claimed its revenue growth…
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WhiteSmoke, the leading all-in-one English content writing tool, announced the acquisition of Tel Aviv-based ad monetization platform – Wise Data Media. The buyout will help the digital…
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Acxiom®, announced the Acxiom Audience Cloud™, a self-service tool for accessing Acxiom data that allows marketers to find the right audience for their campaigns, adjust the size, test…
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How many times have you heard about management blogging about a new business model, hinting sure shot job cuts? While it's rare, Medium co-founder did exactly that on 3 January. He…
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