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Content Management

Why You Can’t Ignore Headless CMSs in 2021

Sudipto Ghosh Dec 17, 2020 0
According to the latest report on Content Management Systems (CMSs), nearly half of marketers say the switch to ‘headless’ tech has made marketing faster. CMS teams find headless CMSs…
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Native & Programmatic Advertising

Kenshoo to Acquire Signals Analytics to Fuel Intelligent Go-to-Market for Brands in Era of Digital…

MTS Staff Writer Dec 17, 2020 0
First-of-its-kind intelligence platform will help brands make smarter, faster decisions by connecting consumer and market insights to performance marketing Kenshoo, a global leader in…
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Privacy and Regulations

Sourcepoint Raises $17 Million to Boost Privacy and Compliance Solutions for Publishers and…

MTS Staff Writer Dec 15, 2020 0
New investment, led by Arrowroot Capital, will be used for global expansion and research and development   Investment follows the company’s acquisition of RedBud and the appointment of…
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Customer Experience Management

Five9 and Deloitte Digital Form Alliance to Transform Digital Engagement and Elevate the Human…

MTS Staff Writer Dec 11, 2020 0
Five9, Inc an industry-leading provider of the intelligent cloud contact center, announced that the company has entered into an alliance agreement with Deloitte Digital, part of…
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CRM

What Slack’s Entry into Salesforce Family Means for Enterprise App Community

Sudipto Ghosh Dec 6, 2020 0
In 2019, it was Tableau and Mulesoft that got acquired by Salesforce. This year, it's Slack's turn.  At $27.7 Billion, the Salesforce- Slack deal is Martech's most prized integration…
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Entertainment

Joe Wicks, KSI, GRM Daily, Sherrie Silver Join YouTube for ‘The Rise’

MTS Staff Writer Dec 4, 2020 0
YouTube UK Shines a Spotlight on Some of the Platform’s Most Successful Pioneers and Rising Stars on Their Way to the Top YouTube UK announced ‘The Rise’, a celebration of British…
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Entertainment

Digital Domain Adds Decades to David Beckham for New “Malaria Must Die” Campaign

MTS Staff Writer Dec 3, 2020 0
VFX Artists Introduce Hybrid Age-Blending Technique, Helping an Older Beckham Look Natural During Future Speech Digital Domain reveals how they added decades to David Beckham’s face…
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Customer Experience Management

Bizzabo Raises $138 Million to Power the Hybrid Future of Professional Events

MTS Staff Writer Dec 2, 2020 0
Bizzabo, the world's leading Event Success Platform, announced it has raised $138 million in Series E funding. The investment is led by Insight Partners, with participation from…
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Customer Experience Management

Prioritize on Customer Experience (CX) to Recover Faster from Pandemic Crisis

Sudipto Ghosh Dec 2, 2020 0
In the latest research on Singapore’s resilience in recovering from the pandemic crisis, Zendesk has placed the highest priority on Customer Experience or CX Management. According to…
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Sales Enablement

Seismic Acquires Grapevine6 to Enable Digital Sales Engagement Across Multiple Customer-Facing…

MTS Staff Writer Dec 1, 2020 0
Combined offering to provide sellers the ability to discover, curate and deliver personalized, compliant content with buyers engaging on social media, thereby deepening relationships…
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Social Media Marketing

Small Unites Launches Social Media Campaign Inspiring Americans to Shop at and Promote Small…

MTS Staff Writer Nov 27, 2020 0
The coronavirus affected different types of businesses in different ways. The whole economy alongside industries felt a disruption in the aftermath of the novel coronavirus. Large…
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Customer Service

Tech Leaders Come Together To Build Out The Future Of AI In Customer Support

MTS Staff Writer Nov 26, 2020 0
Forethought, an AI enterprise company, unveiled its Customer Advisory Board. The group comprises industry leaders that advise on the future of AI in enterprise. Given each party’s…
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Analytics

Predictions Series 2021: AdTech is Moving Unbelievably Fast to Dislodge Cookies and Everything Else…

Sudipto Ghosh Nov 18, 2020 0
Consumer behavior is a hot-topic in 2020. It would remain so in 2021 as well. One of the biggest outcomes of the COVID-19 crisis is the demand for a user data revolution that is pushing…
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Account Based Marketing

5 Key ABM Tactics for Retail during the COVID-19 Pandemic

Sudipto Ghosh Nov 17, 2020 0
COVID-19 has forced marketing teams to shrink their martech and marketing ops budgets. During such challenging times, we can learn from recent ABM Tactics for Retail We have covered…
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Sales Enablement

MindTickle Announces $100 Million Funding

PRNewswire Nov 16, 2020 0
MindTickle, the leader in Sales Readiness technology, announced that it has raised $100 million in a combination of equity and debt financing, led by Softbank Vision Fund 2 to prepare…
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Entertainment

Greenfly Launches Fan Activation Software to Rapidly Crowdsource & Share Authentic Content

MTS Staff Writer Nov 12, 2020 0
Enables teams, organizations and brands to seamlessly collect content in once click; organize and share back on social to drive deeper engagement with the most loyal communities…
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Customer Data Platforms

Quick-Win Marketing Strategies for the COVID Holiday Season

Divya Mulanjur Nov 6, 2020 1
It goes without saying that holiday season 2020 is going to look very different from that of previous years’. Not only are we in the middle of a pandemic that has people struggling,…
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Customer Data Platforms

Twilio Completes Acquisition of Segment

MTS Staff Writer Nov 2, 2020 9
Twilio, the leading cloud communications platform announced the successful completion of its previously announced acquisition of Segment, the market-leading customer data platform. This…
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Customer Experience Management

‘Good Gig’ Charter: The Gig Workforce Is Not Just For Christmas

Sudipto Ghosh Oct 30, 2020 1
The pandemic has changed the global hiring and workplace engagement trends. But, even before the COVID-19 first made its presence felt, the Gig Workforce was a much talk-about trend in…
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audio advertising

PLAY ON: Celebrating the Power of Music to Make Change

PRNewswire Oct 28, 2020 0
On Saturday, December 5, music fans will be able to tune in to an extraordinary benefit concert broadcast amplifying awareness for transformational racial, social, and food justice. The…
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