Ad fraud is expected to cost brands over $16 billion this year. The industry is on edge, and brand safety is a top concern. This is especially true after Fortune 500 advertisers…
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The fallout from YouTube’s recent advertising controversies is continuing to reverberate through the marketing community, shining a bright light on the importance of brand safety when…
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Social media is a primary gateway between a brand and its audience.  Many times the point of contact between a brand and its consumers is created by third parties -- publishers, paid…
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The punches just keep on coming for programmatic advertising. It’s been blamed for the rise of ad fraud – including the unprecedented success of Russian botnet Methbot – as well as…
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