On Wednesday, March 10, Huawei Technologies USA, in partnership with RCR Wireless, will bring together experts for a webinar titled: "Beyond eMBB: 5G for Enterprise Digital…
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Marking Kubient's First Programmatic OTT Desktop Partnership Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their…
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Decentralized media platform Discussions.app is developing its infrastructure and reputation system on Telos, completing a full migration from EOS Telos, one of the most active…
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Growth and diversification of company’s creative offerings unlock new opportunities for advertisers to harness the combined power of data and creative to optimize their CTV and video…
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SVP of Brand Innovation at Bed, Bath and Beyond and former Target executive will serve as Zefr’s latest board member. Zefr, the leading contextual data company for brand safety and …
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Take-up of the new solution IPIP reflects the fact that dynamic piracy detection remains an urgent issue for brands and rights owners White Bullet announces that it has already helped…
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Every industry is plagued by unethical behavior. Adtech seems to suffer the most. Advertising technology or Adtech trend continues to evolve during the pandemic crisis. It’s no secret…
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Local, service-based business owners, like lawyers, dentists, and plumbers, have a lot on their plates. Not only are they running a trades business, but they also must deal with the…
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Finding the Right Balance with Experimentation-based Measurement between Delivery on Privacy and Adtech Performance.
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New Data from The 614 Group Shows Record-Low IVT Rates in TAG Certified Channels; CTV Fraud Rate in TAG Channels at Just 0.6% The Trustworthy Accountability Group (TAG), the world's…
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Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety & Suitability Measurement solution, which will be developed…
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Former 4A's/Maxas/Havas Exec Brings Brand-Centric Focus and Deep Practical Experience to Role Advising Other BSOs The Brand Safety Institute (BSI), a nonprofit advertising industry…
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In its latest report on ad fraud risks, Integral Ad Science (IAS) has reported key statistics on adtech and brand safety trends in the APAC and Australia. According to the report…
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"Advertisers are doing publisher direct deals, and then running them through programmatic channels to ensure content quality and accountability." Hi, please tell us about your…
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Have you ever analyzed if you are brand safe in 2020? Imagine you’re at a grocery store to pick up apples. You spot a bright red one you like– but directly next to it sits…
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Advertisers Can Now Seamlessly Monitor Their YouTube Campaigns With the First Brand Safe & Performance Driven Inclusion List Integral Ad Science (IAS) and Channel Factory…
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Integral Ad Science (IAS), the global leader in digital ad verification, announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's…
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Disregarding brand safety in digital advertising can be a costly mistake for advertisers, with over two-fifths of U.S. consumers saying they would stop buying a product they regularly…
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2020 has been a tumultuous year by any standard, with some industries suffering greatly while others experienced increased business as a result. The global lockdown has seen the digital…
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Mike Zaneis to Serve as CEO & Jules Kendrick as Managing Director UK/Europe for Consolidated Organization under TAG Brand The digital advertising industry's two leading…
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