Call For Entries Now Open, Closes January 22, 2025; Most Popular To Be Announced In Q1 2025 IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of its latest initiative, “Ad Format Idol,” aimed at standardizing emerging Connected TV ad formats. This project seeks to define and standardize common ad formats in … Continue reading IAB Tech Lab Launches “Ad Format Idol” Initiative To Standardize Emerging CTV Ad Formats, Addressing Key Challenges Identified in IAB Report