MarTech Video Interview with Adam Gaynor – VIZIO
VIZIO is a high-performance consumer electronics product manufacturer headquartered in Irvine, California.
VIZIO is the #1 American-based TV brand. VIZIO‘s ad business – VIZIO Ads, delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree, SmartCast and within popular TV apps. It is leading the adtech adoption trends in the US by offering high performance, smarter products with the latest innovations.
The digital ecosystem has evolved significantly in the last 2-3 years. There are so many more online native brands born out of digital ecosystems, these are brands that are comfortable in leveraging programmatic advertising capabilities to address brand’s content and media inventory management.
Adam Gaynor is the VP of Network Partnerships and Head of Addressble. In addition to spearheading network relationships, Gaynor is heavily involved in advancing Project Open Addressable Ready (Project OAR), a technology consortium led by VIZIO, and created to advance the development and deployment of a new, open standard for addressable advertising on connected TVs. The consortium recently announced live market trials with network partners like Fox, ViacomCBS, NBCUniversal, E.W. Scripps, and AMC Networks. Adam will help steer OAR as it evolves into a business that serves as a foundation for the future of TV advertising. Gaynor was most recently Vice President of AMCN Agility, the Data Solutions Sales team for AMC Networks. There, he created and oversaw the development and monetization of all advanced and data-driven TV advertising opportunities across the AMC Networks portfolio.
Currently, VIZIO also delivers advertisers the ability to reach new audiences with relevant messages at the right time. The company gives its customers personable service, app-level transparency and screen-level verification to ensure brands can invest with confidence across one of the largest Smart TV footprints in the U.S.