CooTek, a fast-growing global mobile internet company, announced it was recognized with the User Growth Award at the 2019 Mobile Attribution & Marketing Analytics (MAMA) Global Summit hosted by AppsFlyer, the global leader in mobile attribution and marketing analytics. CooTek’s CEO, Mr. Michael Wang, participated in a panel discussion during the Summit on the globalization of mobile internet.
During the discussion, Mr. Wang shared the Company’s experience in growing its global user base. “The key to user growth is the insightful understanding of user interests and demand,” commented Mr. Wang. CooTek’s powerful user modeling technology generates profound insights into user demand across various markets and enables the Company to offer highly customized and localized products to its global user base. CooTek has demonstrated its ability to leverage its deep insights by launching a series of fitness apps in North America and entertainment apps across Southeast Asian markets which have all been well received.
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To diversify its rapidly growing global business, CooTek recently launched an in-house developed advertising platform, CooTek Ads. Supported by the Company’s cutting-edge AI and big data technologies, CooTek Ads will bridge the gap between advertisers and target audiences by providing clients with high-quality and tailored advertising services.
As the global digital advertising market continues to grow, third-party monitoring and analysis platforms are increasingly playing a more important role in connecting ad platforms with advertisers. Working closely with AppsFlyer will ideally position CooTek Ads to provide better services and more meaningful results to its global client base.
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