TAG Sets Record For Seal Certifications as Industry Closes Ranks Against Fraud, Malware, Brand Safety Threats
231 TAG Certified Members Represent “Who’s Who” of Influential Digital Ad Companies
The Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising, today announced a record number of certified companies and seals in 2022, as the digital advertising industry continued to close ranks against new and emerging threats in fraud, malware, and brand safety.
This year, 231 TAG certified member companies have been awarded 313 TAG seals across TAG’s Certified Against Fraud, Certified Against Malware, and Brand Safety Certified Programs with a large majority of recertified seals (62%) awarded through independent validation.
“As the digital advertising industry continues to evolve, so do the criminal activities taking place in our ecosystem,” said Mike Zaneis, CEO of TAG. “TAG and our member companies have worked tirelessly to establish and maintain best-in-class global standards that protect the industry from potentially harmful threats around fraud, malware, and brand safety. We commend the companies who have obtained TAG Certification for 2022, and we look forward to working with them to build even greater success for our industry this year.”
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