The New Partnership Will Provide Video Platform With Increased Insight On Ad Fraud, Viewability, Domain Masking And Brand Safety
evania video, a leading publisher-management platform in the video advertising industry, is partnering with digital advertising fraud-detection and verification company, Fraudlogix. The partnership will provide evania video with granular, real-time data regarding the quality of its inventory by constantly monitoring all traffic for ad fraud, domain masking, viewability, and brand safety.
Ad buyers and marketers are increasingly demanding more transparency and quality checks within the programmatic supply chain, and evania video is proactively putting measures in place to mitigate marketers’ risk and ensure high-quality inventory.
Oded Shoham, CEO at evania video GmbH stated, “At evania video, we take the utmost care in regards to our fight against fraudulent traffic. We are happy to be working with Fraudlogix to ensure that we are even better equipped to continue safeguarding our partnerships with Fraudlogix’ anti-fraud and verification tools.”
“evania video is building strong partnerships with quality publishers but this is another step they’re taking to keep ad fraud off of their platform,” said Fraudlogix CEO, Hagai Shechter. “We’re happy to help them monitor all traffic and provide in-depth data about the quality of their inventory.”
A study released by Fraudlogix showed that a majority of ad fraud is concentrated in a small percentage of sources within the real-time bidding (RTB) programmatic market. The study, titled “Sources of Fraudulent Impressions in the Programmatic RTB Market” is a helpful inventory to help RTB programmatic advertisers understand the extent of ad fraud and the true origin.
Fraudlogix, the ad fraud detection company, which specializes in monitoring ad traffic for companies on the sell-side of the RTB digital ecosystem, analyzed 1.3 billion impressions from over 59,000 sources over a 30-day period and found that 68.2 percent of fake impressions came from just 3.2 percent of sources (i.e., publishers).