New Advanced Video Format Brings TV Like Ad Experience to Mobile Publishers
AerServ, the leading ad management technology and SSP for mobile publishers and advertisers, today announced the launch of Ad Pods for publishers. Ad Pods give publishers the ability to display multiple video ad units that play back-to-back within a single in-app ad placement — similar to commercial breaks seen on TV. Using IAB standards, this advanced video advertising format allows publishers to maximize their monetization within a single ad session, decreasing the need for interruptions in the user experience.
“Ad buyers want a more TV-like buying and planning experience across channels and platforms. And for publishers, Ad Pods increase ad load which provides new monetization and pricing opportunities without having to find new users.” – Josh Speyer, CEO at AerServ
By introducing Ad Pods, AerServ looks to remove disruptions from video viewability and create a flawless a more relatable TV-like experience. This TV-like ad experience is best served in pre-roll, mid-roll, or rewarded video placements where the users opts-in to the advertising experience. After an initial beta release, Ad Pods product is now available to all AerServ publishers.
Reports have shown that viewers are more engaged by TV-like video ads, resulting in higher engagement, CTR, and completion rates. Ad placements can be customized by setting the desired number of ads, max duration for the ad pod, and skippability within the AerServ platform.
Publishers can increase the number of ad impressions without increasing the number of app users. Ad Pods allows publishers to increase user engagement and boost ad performance by situating ad placement within a content stream as a mid-roll ad to create a more TV-like ad experience.
“As digital spend begins to outpace traditional TV spend, publishers and video advertisers are looking for ways to extend their audience in a safe and familiar way,” said Josh Speyer, CEO AerServ.
AerServ is at top of its game in creating reliable ad tech solutions for publishers. Last month, the company unveiled a unique header bidding solution on the supply side. Branded as OpenAuction, the new technology enables publishers to capture higher CPMs from buyers, increase fill rate, and improve the competitiveness of their auction. It makes the ad inventory available to all buyers helping them maximize bids per impression.