Hawk by TabMo Integrated with Teads Video Advertising Marketplace to Boost Mobile-First Inventories

Hawk by TabMo Integrated with Teads Video Advertising Marketplace to Boost Mobile-First Inventories

TabMo + Teads

Hawk by TabMo, the Mobile Creative DSP for Video, Display and Native Advertising is now integrated with Teads, the Video Advertising Marketplace

Teads, the inventor of outstream video advertising and the leading provider of native video advertising marketplace, today announced integration with Hawk, the mobile creative DSP for video, display, and native advertising. Hawk Mobile DSP by TabMo will enable Teads customers to access premium ad content inventory on mobile devices globally. Teads’ global premium marketplace includes publishers such as The Washington Post, Time Inc., The Atlantic, Forbes, Bonnier, Mashable, Slate, Newsweek, The Telegraph, Le Monde, Corriere della Sera, El Pais, El Universal, and Nikkei, amongst many others.

Read Also: TabMo hires Daniel Read as Head of Trading and Platform Sales to Expand Into Programmatic Market

Hawk by TabMo is branded as the epitome of next-gen technology solutions in DSP, offering a mobile programmatic platform to manage the entire purchasing process and the broadcasting of mobile advertising campaigns on mobile devices in real-time. The new global partnership will allow advertisers and publishers to access premium ad content via Hawk at places where Teads is present.

Known for its self-dependence and assured expertise in developing its own DSP stack specifically for mobile advertising, TabMo’s technology comes with a variety of custom targeting options and creative formats, including the automated creative modules for Mobile First campaigns.

Identifying the endless opportunities that programmatic marketplace has for publishers, Todd Tran, Head of Mobile and Programmatic at Teads says, “We’re excited to be able to bring Teads’ premium inventory to an even larger audience with this integration. More and more advertisers are seeking video formats that are truly cross device, viewable, engaging, and in premium editorial environments, and together with Hawk we’ll be able to meet this rising demand with outstream video.”

Built for agencies and advertisers, TabMo enables them to access premium publisher inventory through pre-selected integrated private market places (PMPs), and leverage mobile audience data from trusted integrated and selected partners. TabMo specializes in video and rich media mobile campaigns and is one of the world’s only platforms to be able to programmatically serve the whole range of mobile formats including native.

Hakim Metmer, Founder of TabMo adds “We are delighted to join forces with Teads, allowing our partners using our self-service DSP to access more premium video inventory across the world. This is an exciting time for TabMo, as we are also launching the US market with new offices in New York, Chicago, and Los Angeles.”

Founded in 2011, Teads offers publishers a unique platform to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales force, or third parties. Their native video advertising solutions encompass a series of formats inserted deep into media content, like the game-changing inRead for playing ads inside articles, enabling advertisers to build unprecedented levels of premium inventory.

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