Programmatic Advertising Pioneer Joins Tremor Video to Build on Strong Growth Trajectory
Zagorski’s appointment ends the four-month search for Tremor’s new chief after its former CEO, Bill Day left in February 2017. He brings 25-years of experience in the digital advertising industry with a focus on data and analytics.
Zagorski most recently served as CEO of data management platform and exchange eXelate, a Nielsen company. At eXelate, he increased revenue by 1000% and was instrumental in the global expansion of eXelate’s strategic TV, digital media metrics, and artificial intelligence applications. He spearheaded the $200 million sale of eXelate to Nielsen in March 2015.
Zagorski said, “As someone who has been engaged with the evolution of digital video for over two decades, I’ve long admired Tremor Video as the most innovative leader in the premium video marketplace. Tremor Video has a strong reputation for pioneering video technology and delivering value for premium publishers and leading brands at scale. These strengths are fundamental to building a world-class company that is helping to drive transformative shifts in the advertising landscape.”
Tremor’s Q1 revenue increased 20% year-over-year to $41.4 million, mainly due to expanding the depth and quality of its publisher relationships.
Paul Caine, Non-Executive Chairman of Tremor’s Board, said: “Mark’s deep knowledge of the digital advertising industry, and his role in shaping industry data practices that empower premium publishers and enhance advertiser performance make him the right fit for Tremor Video. He joins us following record results in 2016 for the company and a very strong first quarter. I have great confidence that Mark is the right leader for Tremor Video as we continue to build on our momentum, deliver strong results and drive shareholder value.”
Prior to joining eXelate, Zagorski was a Chief Marketing Officer, EVP online Network at MediaSpan that enables media companies to create and deliver their content and ads across traditional and digital platforms. Before that, he served as the President of Worldview, a company that developed streaming solutions for local TV stations.
Founded in 2005, Tremor went public in 2013 and has made three acquisitions. It acquired ScanScout, a technology-driven video advertising network; Transpera, a mobile technology company, and TVN that connects buyers and sellers through technology.