VIVA Entertainment Group, With Neutron Media, Will Display Electronic Billboard Advertising on the 1500 Broadway Spectacular Jumbotron in Times Square
VIVA Entertainment Group, Inc., a distributor of Over-The-Top (OTT) IPTV content to consumers in a bundled subscription format, announced that it has signed an agreement with Neutron Media for electronic billboard advertising on the 1500 Broadway Spectacular Jumbotron in Times Square commencing on December 15, 2017 and running through March 15, 2018 to advertise the Viva Live TV App.
Located in the heart of Times Square, the 1500 Broadway Spectacular digital billboard is 56″ x 29″ for a total of 1,624 square feet of viewing space. Viva’s airtime package will be looping a minimum of three times per hour, airing 20 hours per day from 6 a.m. to 2 a.m. over the three month period and delivering a minimum of 5,460 total spots.
VIVA Chief Executive Officer, Johnny Falcones, commented, “We are excited to return to advertising at Times Square and are thrilled that we could secure a prime Jumbotron location for advertising our Viva Live TV App and catch the major holiday season where millions of people visit Times Square daily. In addition, the Times Square New Year’s Eve celebration is expected to draw over one million people on a single night with no other place on Earth getting more global television coverage. Being a company with international appeal, advertising at Times Square gives us tremendous access to potential customers that we could not otherwise reach in an economic fashion. Our VIVA Live App gives subscriber’s access to Live TV from around the world, including live TV and movies on demand.”
Falcones added that their immediate strategy now is to aggressively target sales. VIVA recently announced agreements with Oi2 Media Group to both provide VIVA Live content to Oi2GO subscribers and also retain Oi2 to sell advertising for VIVA, both moves integral to expanding revenues. “Our Times Square Jumbotron digital advertising campaign is a great extension to the Oi2 agreements as a way to bring eyes to VIVA. As we enter 2018 we are committed to rapidly expanding and scaling up our subscriber base, with Times Square advertising being one of numerous product marketing, distribution and advertising initiatives we are aggressively working on. We expect to announce additional agreements very soon, all designed to increase awareness of the Viva Live TV App, build a subscriber base of recurring subscription revenues and develop our in-app advertising revenue stream,” informed Falcones.