Animoto offers SMBs opportunities to explore marketing videos for enhanced customer engagement in social media
Animoto, creator of seamless social media videos announced a partnership with Facebook and the US Small Business Administration (SBA). This visionary alliance will support Animoto’s aim of working with other Small and Mid-sized companies in order to help them communicate with and engage their customers using videos in social media.
According to the Facebook Marketing Partner Program, associated businesses can easily connect and work with a certain group of marketing companies who are known for their expertise and track record. As part of the Small Business Technology Coalition, the small businesses would be able to strategically engage with innovative technology platforms and thought leaders, which would enhance their options to reach their customers better with improved business growth.
According to Brad Jefferson, co-founder, and CEO of Animoto, “Today small businesses have an unprecedented opportunity to connect directly with customers and prospects on Facebook and Instagram, and video has proven to be the most effective approach. As the megatrend of video continues to take hold on social media, our partnerships with Facebook and the SBA are very timely. We’re thrilled to help more marketers catch the video wave on social to achieve their business objectives.”
Marketing Video Builder, a recent innovation by Animoto allows marketing and business professionals to create attractive videos for social media. Based on customer requests, Animoto designed its unique features like starter storyboards, drag-and-drop interface, and video styles.
“Animoto’s expertise in leveraging video to help small businesses communicate with their customers more effectively makes them a great addition to the Small Business Technology Coalition,” said Michael Morales. White House Fellow and Senior Advisor to the SBA Administrator, Linda McMahon said, “We are excited to collaborate with Animoto as we seek to help small businesses use technology to grow more effective and competitive.”