Brandzooka and MKTG will work together to blur the line between experiential and digital to amplify brand impact
Brandzooka, the Boulder-based video marketing platform, has announced that it has signed a strategic founding partnership with global lifestyle marketing agency MKTG. Founded by legendary creative Alex Bogusky, 24-month-old Brandzooka is considered as the fastest growing self-serve video marketing platform worldwide. MKTG will leverage Brandzooka for its specialty in hyper-localized placements to drive traffic to its live experiences as well as increase overall brand awareness.
Brandzooka Offers Curated Ad Placements Across Major Ad Network
Brandzooka is the first platform that allows advertisers to execute the industry’s highest performing media engagements through highly targeted and curated placements at scale across every major ad network including Google, Facebook, Yahoo, AOL, Appnexus, Brightroll, and Rubicon. By formally partnering with Brandzooka, MKTG has initiated targeted promotions around activations to maximize the impact of live events, to increase impressions and awareness, and drive additional traffic to active client footprints.
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Brandzooka CEO Aquiles La Grav says, “While MKTG has helped lead their industry in wrapping their experiences with numerous digital enhancements, we collectively recognized an opportunity of how Brandzooka could be key to merging physical and digital experiences via targeted video promotion, in real time, to amplify audience engagement and expand impact that are unlike anything we’ve seen before.”
MKTG Partnered with Brandzooka for Tropicana
Earlier this year, MKTG created a dynamic experience in New York’s Times Square for Tropicana. It employed Brandzooka to drive mass awareness in the New York metro area of Tropicana’s target audiences in and around the event. The purpose, to drive excitement about the activation while also trafficking online audiences to owned channels, resulted in a substantial increase in foot traffic and engagement with content online.
“When we were introduced to Brandzooka last year, we had an immediate light bulb moment knowing this was a game changer for our business, essentially widening the net that experiential marketing can cast,” said Charlie Horsey, Global President and US CEO of MKTG. “Brandzooka totally enhances our ROI measures and engagement modeling by allowing us to hyper-curate distribution, in real time, from our activations directly to wherever our clients’ targets are able to consume video online. The feedback we are receiving from brands we’ve exposed to Brandzooka has been simply phenomenal.”
Scaling Brand Content Key to Programmatic Success
In addition to new ROI models and enhanced data capture, MKTG works with Brandzooka to continue an ongoing dialogue with consumers pre- and post-event by serving up customized, brand-inspired content that engages long after everyone has gone home.
Currently, Brandzooka offers powerful video marketing platform for agencies, businesses, and creators, enabling them to promote content beyond Vimeo and YouTube. More than 6,500 companies use Brandzooka to gain access to the dynamic world of the programmatic network for video marketing.