Brightcove Set to Disrupt Economics of Video Marketing with Brightcove Live

Brightcove Set to Disrupt Economics of Video Marketing with Brightcove Live

Brightcove unveiled Live Video Platform to Match TV-like Viewing Experience. It delivers seamless monetization and clipping for live events and 24/7 channels

Brightcove is now offering what was largely restricted to social media video streaming platforms. Responding to the explosive consumer demand for live streaming of events and 24/7 channels across all screens, the cloud-based video marketing platform unveiled Brightcove Live. The new live video solution is a self-encoding technology that brings adaptive bitrate for an omnichannel experience.

Recommended Read: 5 Ways to Disrupt Video Marketing in 2017

With Brightcove Live, customers will be able to leverage cost-effective, simple and effective API-based solution, delivering a highly monetized TV-like experience. The new platform is a powerful, standalone service and part of a broader, holistic video solution. It features an unmatched ability to push content to other platforms for publishing, syndication and social media consumption.

Economics of Online Video Marketing Set to Explode  in 2017

Brightcove LogoBrightcove Live is set out to bring improved viewing experiences, matching the quality of TV-like broadcasts. In addition to increasing video-based revenue opportunities, the new Live video platform also opens up new opportunities in video business across platforms, helping marketers diminish the cost and complexity of live streaming.

I had mentioned in my article here how disruptions in video marketing, in 2017, will come from personalization and Live feeds. Video marketing platforms have to synchronize harmoniously with other marketing efforts throughout the customer journey, orchestrated across the web, mobile, social, OTT and app messaging. CMOs should be convinced that Live platforms are welcome disruptions in video martech which make more meaningful, ROI-centric impact on consumer behavior.

Live Video Platform Will Transform the Viewing Experience

“With Brightcove Live, we’re directly addressing problems facing publishers and broadcasters today – how to deliver and monetize live events and linear channels using simple but flexible tools, without breaking the bank,” said Anil Jain, executive vice president and general manager of media at Brightcove.

Jain adds, “We continue to invest heavily in innovation and Brightcove Live is the type of advancement that provides our customers with the performance and efficiency they need in a highly competitive marketplace.”

Brightcove Live Extends Reach of Live Content

Video marketers can deliver high-quality live events and social campaigns using live clips and VOD boards to syndicate branded content. It also delivers live-to-VOD assets for seamless distribution of content, integrating seamlessly with Video Cloud to leverage Video Cloud’s best-in-class tools for monetization and analytics and its rich ecosystem of broadcast and publishing technology partners.

The API-driven platform augments scalable live streaming with server-side ad insertion (SSAI), cloud DVR, content encryption, on-the-fly clipping, and seamless VOD asset creation.

Brightcove Live Beta-Version Debuted at the 2017 Australian Open

Seven West Media, which owns and operates Australia’s largest independent media portfolio, used the Live product while it was still in beta, for the purpose of workflow improvement using the Live-to-VOD feature.

Damian McNamara, Head of Digital Video, Infrastructure & Operations at Seven Network affirms the benefits of using Brightcove Live for on-going events. McNamara says, “The Live-to-VOD feature made it easy for us to publish videos to our content-hungry sports viewers close to match end. We are always looking for ways to improve the viewing experience; being able to give fans the content they want quickly is incredibly important. We look forward to continuing to deliver the biggest events in sports.”

During the Australian Open, the broadcaster was able to stream action from 16 different courts within an hour of each match’s completion and publish more than 400 clips, such as interviews with the players and match highlights.

Live and 360-degree Video, are suddenly the most disruptive video experiences that every CMO should be willing to explore, taking branded content straight to audiences with the most immersive value.

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